Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your marketing message and the effort that has been put into building it up. Before you know it, your company is being slandered on the internet, in newspapers and through other forms of media, completely destroying your hard work. Unfortunately, with the ease of blogging also comes a great amount of responsibility.

Corporate blogging can do magical things when it comes to spreading your company’s marketing message in new and exciting ways. The important thing to keep in mind, however, is that little things matter, and they add up, and as a corporate blogger, you will be held highly accountable for the messages that you spread in your blog. Your underlings can probably pass a lot of information in a blog without the comments carrying that much weight, but if you are blogging for a company that you own or hold a high amount of stock in, you could do quite a bit of damage without intending to, simply by letting something slip that could destroy the marketing message that you have worked so hard to build with your corporate blog.

When working to spread your company’s marketing message through a corporate blogging effort, it is important that you know what message you are trying to portray, and you stick to that. If you say something offhanded, too friendly, snooty, too formal, illiterate or otherwise off base, you can turn your hardworking marketing message into something that appears quite embarrassingly one dimensional and even fatuous in nature.

For this reason, it is important that you can ensure a certain level of consistently throughout your organization when it comes to writing a corporate blog, avoiding in the process the natural propensity for people to interpret and sell your marketing message in the wrong light. Here are some suggestions that are well worth considering if you want to protect your hard earned name in big business and the world of online corporate blogging.

- Remember, above all else, that message consistency depends on the message working for everyone within the organization.

- Appoint the right person to maintain your message and its consistency not only throughout the company, but also in how the company communicates outside its doors as well.

- Train, train, share information and train some more. Talk to your staff members in real terms, treat them like real people. Show them how to implement your marketing philosophies and messages when they blog, and then let them share of themselves and your company in ways that uphold these core messages.

Corporate blogging is a double edged sword – When used correctly it can significantly boost the capabilities of your web presence online, but when used incorrectly it can destroy your company’s marketing message in a flash.

Photo Credits: 1

• Getting Smart About Corporate Blogging - Part Three The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we'll cover in this series is what Matt had to say about blogging angry. There is some very powerful information......
• 8 Key Ways to Advance your Corporate Blogging Effort Blogs are mushrooming at the speed of light in this day and age. For this reason, creating a blogging effort for your company can be extremely profitable and rewarding for your company. There is no real start up fees or set up fees that are needed, and starting a blog......
• Some Good Corporate Blogs It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and......
• 3 Topics to Not to Write About on a Corporate Blog So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that......
• 5 Tips on Corporate Blogging for Companies Right now, one of the best ways to reach out to your customer base and increase brand recognition is through the use of a corporate blog. However, many companies aren't sure where they should start and how they can take advantage of this trend. Here are some tips that make......

• Visit Germany: The UN-Official Guide [/caption] The territory of Germany covers 357,021 km2 (137,847 sq mi), consisting of 349,223 km2 (134,836 sq mi) of land and 7,798 km2 (3,011 sq mi) of water. It is the seventh largest country by area in Europe and the 63rd largest in the world. Elevation ranges from the mountains......
• 5 Twitter Tools for Better Blogging Are you already familiar with the micro blogging platform known as Twitter, and what it can do for the online marketing world, especially when it comes to blogging? Twitter is taking off so swiftly that it offers its own language, with tweeps/tweeples being followers of tweeting, or making posts in......
• My Sources Of Alternative Income And How I Make Them Work For Me. As I mentioned just the other day, a while back I stopped depending on only one source of income and started focusing on making money from multiple sources. While I still have a day job that I do for about 25 hours a week, I realized that depending on only......
• Website Or No Website for Affiliate Marketing. Interesting Information to Keep in Mind There are many simple tricks for simple affiliate marketing. In this article, I will try to give you the best ways to start your affiliate marketing site.Blogging is the easiest way to start a website. There are now literally millions of blogs in existence worldwide and the number is growing......
• Blogging For Dollars – Easier Than Imagined What started for some as a past time or informing others about a topic turned into money! In some cases it was an accident and in other cases they were blogging for dollars. Either way, regardless of the intention it is possible to do either, however even if it is......