Since corporate blogs are so popular, there are quite a few myths that go along with them. Before you even start your own blog, it is important to be able to separate fact from fiction so that you go into this process with the right expectations. You can really learn a lot from these myths, and you’ll know what you should not be doing on your blog.
1. Build it and they will automatically come.
This is completely untrue. You need to work to build your readership and it may take months. Unless you are already very popular and get a lot of daily traffic, you’re going to have to work hard to build up that audience. It is very easy to get discouraged with this process, but if you can stick with it, you’ll be greatly increasing your chances for a very popular blog.
2. Comments are a bad idea.
No one really wants to give their customers an open mic, especially if the company already has a history of customer service issues and a bad reputation. However, comments, when moderated, can lead to an open and frank discussion that is very useful for your business. In addition, it gives the impression that you really do want to hear from your readers. Commetning on blogs is a very big part of many blog reader’s lives and they will want this opportunity.
If you do have a problem with disgruntled customers, then comments may not be a good idea, especially if you let them go live without first moderating them. Try to weigh the pros and cons and then once you have made your decision stick with it. It is better to have never allowed comments, than to have allowed them and revoked them down the road. This will be perceived badly and will give the public the impression that you are trying to hide something.
The best answer is to set all comments to moderation, which means that you will get to read them and approve them before they go live. There may be a few grumblings about this, but overall, it is much safer than allowing comments to go live immediately after they are written.
3. It’s ok to have fun and be strange on your blog.
You still are representing your company, so you’ll need to find that balance between being engaging and being stupid. You don’t want your company to get dragged through the mud because of one ill thought out post. Make sure that you never post anything that could result in someone thinking less of you or your company. It’s fine to have fun with your blog, but never forget that it needs to be professional.
Blogging is tough, and many companies prefer to hire someone to help them through the entire process. A blog management company can assist you in determining the future path for your blog as well as with marketing and daily maintenance. They make it easy to have a successful corporate blog.
Photo Credits: 1
Originally posted 2008-07-01 05:35:27. Republished by Blog Post Promoter
Related Posts -
Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a...... -
3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate...... -
Corporate Blogging Made Easy One of the best ways for a company to reach out to their customers and build a strong brand is corporate blogging. However, there are a lot of misconceptions out there and a lot of room for error. Let’s take a look at some techniques that you can use to...... -
The 6 Best Tools to Use On Your Corporate Blog Whether you are new to corporate blogging, or trying to find ways to blog more effectively, there are some great tools out there that can truly enhance your blog. Most are free to use, while others do have a small fee. However, this is definitely time and money well spent,...... -
Why Do You Need a Blog For Your Company? If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog,......
Related Websites -
SEO Tips for Blog Traffic Generation While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine...... -
linklings My latest roundup of links from around the web. Probably it would be better if these were all from the last week, but I am basically just picking and choosing as I see fit. If you comment on any particularly good reading (even if itâs your own), Iâll move it...... - 7 Ways To Leave Comments And Drive Traffic Back To Your Blog People say that to make an impression, you'll have to open your mouth. While that is physically impossible in the virtual world of the Internet, saying your piece is not entirely difficult to do. Thanks to forums and discussion boards, you can leave a comment or start a discussion......
-
5 Little Known Ways to Get More Internet Web Traffic 5 Little Known Ways to Get More Internet Web Traffic By Kevin Raad As you may know well enough by now, to be successful online, you need a steady stream of internet web traffic. There are numerous ways of doing this. First you can try article marketing. Just write one...... -
10 Tips To Increase Traffic To Blog At this present writing, there are more than 115 Million blogs worldwide. The majority of these blogs are strictly for the purpose of making money. Unfortunately, the majority of these bloggers are failing miserably at making money with blogs. The reasons for such a high failure rate vary from: too......
