As corporate blogging maintains a stronger foothold on in many industries, companies are seeking ways to take their efforts to the next level. If you’re interested in growing  your blog’s audience and you want to engage your readers, you may want to consider trying a technique known as live blogging.

This is best illustrated by the activity that surrounds an upcoming launch and the subsequent blitz of a new Apple product. Weeks, if not months, before Apple releases something new, bloggers go to work talking about it, building up buzz and creating a frenzy. Then, as the day of the release gets closer, they kick it up a notch and get prepared. On launch day, many bloggers will be present in the audience and they will be blogging live about what is happening, in real time.

These blogs are always interesting to read, because they have that real time element and the excitement is palpable. You may not be Apple, but there are ways that you can use live corporate blogging to enhance your company, engage your readers and build up momentum to promote your new products.

The first step is to plan out an actual campaign for your live blogging efforts. Take the time to read through other live blogging events and their aftermath. You can learn a lot by taking the time to learn about any mistakes that were made, and how you can utilize the same exact tips in your business. You’ll also need to plan a big event, one that will interest your visitors and is large enough to generate buzz.

For example, a launch that covers a new type of dental floss may not be very exciting. However, a launch about a new type of dental floss that can dramatically reduce tooth decay without brushing would be. You’ve got to find that interesting angle, and then work to figure out how you’re going to push it.

A live blogging event will require some extra equipment. At the very least, you’ll need a laptop or a Blackberry. You’ll have to be connected to the internet and be able to post to your blog from your location. Once you have this in place, you can set up either a regular schedule to keep your readers updated, or you can do it as it happens.

Live blogging is exciting and these techniques can be used for virtually any corporate blog. The key is finding that angle, building up that buzz and following through. If you can do that, you’ll be able to hold a successful live blogging event. It’s a good idea to chronicle your efforts as you go through this process. This will help you plan out future launches and live corporate blogging events that will build on the success of your first one.

Try implementing these techniques the next time you have a new product or service coming out. Chances are, your readers will get swept away and you’ll notice a dramatic increase in site visitors and buyers.

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Originally posted 2008-12-03 05:57:54. Republished by Blog Post Promoter

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Unless you went out and purchased an already established blogs, the chances are that you just recently launched your blog with only a single loyal reader, your own self. Maybe you received a few hits a couple of days later when you began to tell the people you knew about the blog, but that’s probably as far as readership has been able to go so far. All is not lost, however, as there are some pretty awesome techniques that you can employ when you are ready to increase loyalty and readership numbers. These tips are especially useful for brand new bloggers who do not have much readership to speak of. If you want to get the ball rolling, these tips can be especially useful.

As each of these tips builds on the last, it would be especially wise for you to begin at number one, and slowly move down the list accordingly. Each technique will build upon the last in some way, allowing for you to create some momentum in building your membership base. Eventually you will establish enough of a level of momentum that you will gain some sort of traction. You can easily build up a readership of 500 people or more per day, meaning that you will no longer be required to boost your readership as diligently as before. Instead, your loyal readers will do a lot of the work for you, getting the word out about your blog via word of mouth.

Without further ado, here are the techniques that will help you build readership for your blog in no time at all:

1 – First and foremost, you should begin by writing at least five major or “pillar” articles.

Pillar articles are most commonly tutorial style articles that are designed to teach something to your audience that they can use in their everyday lives. Generally these pillar articles are longer than the average 500-word article, and they are generally full of practical advice and other tips. Pillar articles are regarded as excellent, practical how-to lessons or articles. Articles like this stay current and over real insight and value to the reader. The more pillar articles you are able to produce for your blog, the better off you will be because these types of blog posts never go out of style, and provide value to every single new reader that visit your blog.

2 – At a bare minimum you should be writing one new blog post every single day.

Not every single one of your blog posts needs to be a pillar blog post, but you should still work on having at least five pillar posts at any time so you can continue to keep your blog fresh with new content. You should also implement news pieces and other short article style blog posts. The important thing to consider when it comes to posting in your blog is that you need to demonstrate to all first time visitors that you do take the time to post in your blog every single day.

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Originally posted 2009-02-02 05:28:23. Republished by Blog Post Promoter

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