If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well.

The book starts off with the author talking about how he was once pretty skeptical about the benefits of corporate blogging. However, his journey led him to believe that this is an incredibly effective means of communication. He then begins to lay the framework for anyone to start their own blog. We appreciated the brief history of blogging, but it did feel a bit like filler. However, for those that are completely new to the concept, this chapter will be pretty informative.

The chapters are very brief and easy to read. He makes his points well and doesn’t get too into any one point. It moves right along and covers the basics, or anything that a busy site owner will need to grasp to get started. We liked the fact that he spent a lot of time discussing the aspects of building a blog the right way and appreciated the section on blog hosting options. Again, for those completely new to blogging, this is essential information.

The chapters on blogging etiquette and how to write a great blog should be read more than once. They offer some really great tips that should not be ignored. Again, they are brief, but the author does a great job of getting his points across without skimming over the subject. The chapter on the relationship between your blog and your site is also very informative and covers all of the important points that you will need to know.

Our favorite chapter however was on the legalities of blogging. So few actually cover these points and they are vital if you are planning a blog. From the decency code to questions on what you should and should not cover, this chapter is worth its weight in gold.

He wraps up the book with some great case studies that show the power of corporate blogging in action.

Overall, we really appreciated the author’s style and the way that he got his points across. This was an easy read and it did a great job of really breaking down not only the way to get blogging but why it is so important. It’s a great inspirational book that will most likely inspire readers to try their own hand at blogging and that is what it is also about. Blogging is an incredible medium and has much to offer, and this book did a great job of explaining how to make it work for you. We highly recommend this book to any company owner, and to those that may already have their own blog. You’ll undoubtedly pick up some great tips within.

Originally posted 2008-08-29 05:48:11. Republished by Blog Post Promoter

• Review of: Brute Force RSS (An RSS Blasting Service) Brute Force SEO has long been a popular solution for businesses and individuals looking to create a more efficient web presence online. Taking things one step further, Brute force RSS, an RSS blasting service, is creating this same type of improved web presence, but this time focusing on corporate blogs......
• Developing Your Blog’s Style Why do some blog instantly become hits, while others languish without a reader to be found? Although the subject matter can play a big role in popularity, a lack of readership can be attributed to a lack of style in the blog. Since there is so much competition out there,......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 2 This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series - Now here are another handful of tips for your consideration. - 4 - Keep each piece of content short, simple and concise to get......
• What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......

• Link roundup: Revisiting my 2008 goals edition The year's half over already. Thought I'd revisit what I said I'd do at the beginning of the year to see how things are going: I want a closer relationship with God. Eh, this one was convicting. I've listened to the Johnny Cash recording of the New Testament, but that's......
• The Practical Mariners Book of Knowledge By John Vigor Every single boating magazine and reviewer that picked up this book had the same comment - it's impossible to put down. We decided to put that to the test and see just how useful Vigor's book is. We were pleasantly surprised to find that the hype was well justified. It......
• Finding High Quality Links - Part 2 Finding High Quality Links - Part 2 #7: Article Writing & Submission Article sites like ezinearticles.com are another good place to get back links. You can submit your own articles to these directories, with links at the bottom of the article in what's called an "author box" or a "bio......
• Blogs need to eat too! Feed your blog with 39 ways to build your RSS Subscriber base. So easy a slackjawed yokel could do it! Blogs gotta Eat Too! Here are 39 Great Ways to Feed Your blog so it Grows Educate Your Readers - How can they subscribe to an RSS Feed, if they don't KNOW what an RSS Feed is?It is essential to discuss what an rss feed is, what a feed reader......
• Book Review and Giveaway; Following The Goods: Financial Management for the Young and Ambitious /caption] For those skimmers out there, scroll down for the giveaway Following the Goods is a book written by a 28 year old Canadian, Adam Goodman and it was just published earlier this year. He sent me a copy for review here on my blog and it arrived this past......

Blogging has become an extremely popular activity for businesses, and it also has created a very important impact in other circles as well, including an activity for the political scene as well as for ordinary individuals as well. Google purchased Blogger in 2003, and ever since, blogging has continued to grow at an exponential pace. Here are some of the best ways that blogging can be used in order to enhance your business.

1 – The hits that you attract to your website will be more qualified.

By providing interesting content on your site through your blog, you can reach a much larger audience. Post links to your website and when readers follow these links, you will know it is because they are actually interested in what it is that you are offering.

2 – You can increase your return on investment, or ROI.

By showcasing your new products and including information in your blog, your readers will easily be driven from your blog onto your sales pages or into your catalog of products. The more people who click on your site, the more sales you will be able to realize. Marketing really is a numbers game, and blogging for your business really can help.

3 – You can increase your ranking in search engines.

If you use the best keywords and long tail phrases in your blog entries, you can significantly increase your search engine ranking. Search engines are looking for fresh content above all else, and blogs certainly do provide it.

4 – You can develop a stronger connection with your readers.

By creating an open means of communication with your readers, you can develop a rapport or a relationship with them. They will appreciate the information that you are giving them, including tips, advice, updates and product information, and you will benefit from the relationships that drive sales in the long run.

5 – You can create better relationships through communication on a two way basis.

Allowing readers to respond to your blog posts with comments and questions will give you an even better opportunity to develop strong relationships with current and future customers. Make sure that you respond to them to develop this communication.

6 – You can establish yourself as an expert or authority in your line of business or your industry.

Your blog will let you offer valuable information that your audience is looking for, and this will allow you to showcase your expertise to all of the world. This is an excellent way to gain the trust of both current and potential customers as well.

7 – Blogs are one of the most cost effective methods of publishing online.

Blogs can be set up for very little cost, and do not require a programmer in most cases. Some blogger hosts are completely free and will set the site up for you. In other words, a blog can cost between nothing and approximately $10 a month; a cost effective option consider the profit potential.

Photo Credits: 1

Originally posted 2009-02-23 05:37:06. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
• The Personal Touch - Why Companies Need to Blog As corporate blogging becomes more popular, many companies are wondering if this is something that is right for them. There are many benefits that can be achieved by having a corporate blog, such as increased sales, better brand recognition and SEO, but none are as important as creating that personal......
• 3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate......
• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• Professional Blogging Roundup: Winter Begins Take a deep breath... Smell it? It's December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday. Corporate The Korea Times presents Blogging for a Living. Photoshop Tutorial writes in with 5 Reasons Why......

• SEO Blog Tips- How to Write SEO Friendly Blog Post to Improve Search Engine Ranking www.trafficonsteriods.com www.squidoo.com Learn the best seo blog tips and how to write seo friendly blog post to make the search engines and Google happy. This series will show you step by step how to form rich keyword content. ezinearticles.com www.networkmarketingleadsxpert.com http improve search engine ranking best seo blogging tips......
• Why Every Business Website Needs a Blog If you’re a business owner, I bet you hear it all the time. “You need a blog…” “you gotta start a blog…” “blogs are the hottest thing going for businesses…” And then you ask yourself, “why the hell do I need a blog?” And then you say, “I don’t have......
• How To Become The Best Blog Site In Your Niche Being the very best weblog website in your niche carries many benefits particularly in the event you weblog to make money. Working a weblog that has a robust following is a mirrored image of the dedication and dedication invested into the continuing strategy of the weblog development itself. Any weblog......
• Should You Use Free Blogging Sites? There are certainly many blogging sites online today. It has become the biggest trend in communications for business and for personal reasons. A blog is a wonderful business tool that allows you to build a presence online as an expert in your field and develop a following of loyal readers.......
• Increase Traffic to Blog, pt1 This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers......

When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message across. If you’ve been interested in starting a blog but you’re worried that you can’t get your message across in print, these options might appeal to you.

1. Audio Blogging –

Audio blogging is very similar to podcasting, or simply recording short bits of conversations or your own thoughts an uploading them to your website. This works very well if you have trouble writing down your thoughts but you are a very gifted public speaker. You’ll be engaging your audience on a different level and it will feel even more personable than a static blog.

Audio blogging can be a lot of fun and for a busy executive, it might be easier simply to record a brief snippet on the way to work, instead of having to sit down and type something in. The main downside with audio blogging is that it can be a bit expensive at times, especially if your blog becomes popular. You’ll need to pay for bandwidth as well as more storage space since audio files are quite a bit bigger than text files.

2. Video Blogging –

This is an area that has not been explored enough when it comes to corporate blogging. This is a very great way to get the point across that your company has a human face since that is what your viewers will be seeing. It’s a lot easier to build a relationship with your viewers since they will be able to see as well as hear you.

Video blogging will cost a little more than audio blogging in terms of storage and bandwidth, but for many companies, it is well worth the extra expense. You can look at your video blog as a mini television show that is designed to showcase your company. This is a very effective means of communication with your audience.

Keep in mind that no matter what format you pick, your audio or video files should be about 5 to 10 minutes in length. Special occasions may call for longer files, but this is a good guideline to follow.

If you aren’t sure which format will work for your company, you may want to try a mix to see which one gets the best response from your audience. This is a great way to see what is really on their minds and what they truly like. Hiring a blog management company is also recommended since it can take a lot more resources to produce a video or audio blog than it does to produce a simple text blog. These professionals can make it easier to get your point across quickly and effectively. Give audio or video blogging a try and see what it can do for your company today.

Photo Credits: 1

Originally posted 2008-07-17 05:32:56. Republished by Blog Post Promoter

• Why Fear Blogging? Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It's time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask "Do you have a blog?"......
• How to Get a Better Ranking For Your Blog Once you’ve gone to all of the trouble building your blog and writing your posts, it’s time to sit back and relax, right? No, the work is just beginning and if you want to start having people actually read what you’ve written, you’ve got to get out there and make......
• How to Target Your Corporate Blog Audience Once you’re ready to set up your own corporate blog, you’ll need to figure out what your audience is since this will determine how you write your blog. If you already have a set group of customers that you feel will be reading your blog, you’re already pretty much set.......
• Introducing to VBlogging In a lot of ways, text blogging has become a thing of the past. Folks are beginning to blog in other ways, including blogging in video and blogging in audio. Video blogs often tend to be more engaging, and they allow bloggers to use video channels and other unique opportunities......
• Corporate Blogging Myths Since corporate blogs are so popular, there are quite a few myths that go along with them. Before you even start your own blog, it is important to be able to separate fact from fiction so that you go into this process with the right expectations. You can really learn......

• My Boomer and Retirement Weekly Reader To wind up the week, I thought I would mention a few things that caught my attention that may be of interest to readers: The AARP has compiled data and list of the top hospitals in metro areas around the U.S. It's an interactive map and very easy to use.......
• Bring Your Weblog to Life with Video Blogs Perhaps you have not noticed that there has been a tremendous explosion in the way of online media, especially throughout the past couple of years. Now that hosting and bandwidth are becoming significantly less expensive, and because publishing tools are becoming better, simpler and cheaper, it has never been easier......
• In the Studio with David Choi - Video Blog 21 - Wong Fu Productions Event already happened! Watch the actual music video HERE: www.youtube.com All music is by David Choi. Yup, he's just that talented that he can make a crunk, "jonas montana", AND smoove version of his song. www.youtube.com Subscribe to him!!! FACEBOOK: Wong Fu's www.facebook.com David's www.facebook.com TWITTER: www.twitter.com www.twitter.com www.twitter.com......
• Boost Your Business Blog with Video Blogging As a result of video sharing websites such as YouTube, the popularity of hosting videos on the internet has really gone right through the roof in recent years. More and more people online are preferring the idea of watching a short video in place of reading a great deal of......
• More Simple and Easy SEO to Increase Your Pagerank Some time ago, I signed up for a nifty little service called Pagerankster. It's a free service that provides you with email alerts when your PageRank changes. I had almost forgotten I had signed up, until I received an alert this morning that GeekLad reached PageRank 5! GeekLad.com went......