Blogging has become an extremely popular activity for businesses, and it also has created a very important impact in other circles as well, including an activity for the political scene as well as for ordinary individuals as well. Google purchased Blogger in 2003, and ever since, blogging has continued to grow at an exponential pace. [...]

Continue reading → Enhancing your Business with Blogging

Depending on what type of content you are writing, and who you intend to reach out to with said content, there are different rules and tips that will apply to how you construct your content. Most of the rules that apply to writing a newsletter or an eZine are going to be similar to those [...]

Continue reading → Quick and Dirty Tips for Effective Corporate Blogging, pt 1

Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. “Strategies and Tools for Corporate Blogging” creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent reference that touches on absolutely [...]

Continue reading → Strategies and Tools for Corporate Blogging by John Cass

When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick a classification that you will [...]

Continue reading → How Should You Classify Your Corporate Blog?

Creating a marketing message is a lot like building a house of cards: The building process can take a long, painstaking amount of time, however it can take mere moments to send everything tumbling. Sometimes all it takes is a single piece of thoughtless communication to completely contradict your marketing message and the effort that [...]

Continue reading → Spread your Company’s Marketing Message through Corporate Blogging

In this day and age, if you want to get the most out of your blog, then you need to do more than simply write in it. Many bloggers are finding that they can get a lot more out of their corporate blogs if they choose to combine their blogging efforts with other means of [...]

Continue reading → Are You Using Social Networking Enough for Your Corporate Blog?

Whether you are just getting started in corporate blogging, or you haven’t been paying much attention to other bloggers, the so-called “blogosphere” can be a little confusing. There are literally thousands, if not millions of blogs out there, and if you’re trying to network through them, the task can be a bit overwhelming. There are [...]

Continue reading → Learning to Navigate the Blogosphere

Welcome to the December 13, 2008 edition of carnival of corporate blogging. Brian Terry presents The Beginner’s Guide to Overnight Traffic | Big Marketing Secrets Blog posted at Big Marketing Secrets Blog, saying, “Some of the world’s richest marketers use AdWords to test their sales letters before a big product launch because it’s the fastest, [...]

Continue reading → Carnival of Corporate Blogging – Seasons Greetings

Welcome to the December 6, 2008 edition of carnival of corporate blogging. Editor Picks: Wayne John presents Modifying Your Blogger Header The Blogger Way posted at Wayne John, saying, “A common thing you’ll find when you start blogging is that you’ll want to make changes to your template. If you use the Blogger blog system, [...]

Continue reading → Carnival of Corporate Blogging – Winter Holiday Edition

Welcome to the November 22, 2008 edition of carnival of corporate blogging. Brian Terry presents 5 Red Hot Tips To Effective Forum Marketing posted at Big Marketing Secrets Blog, saying, “You’re NOT allowed to advertise or market directly through your forum posts, this is seen as spamming the forums. It’s a “surefire” way to get [...]

Continue reading → Carnival of Corporate Blogging – Thanksgiving Edition