If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

• How do Backlinks Help Your Corporate Blog? Most people understand the basics when it comes to blogging or corporate blogging, but unless you have been trained in SEO, you probably do not understand what goes on behind the scenes. For example, are you aware of how backlinks are vital to the success of your corporate blog? If......
• Google Gadgets for Blogging on Blogger Ever since Google purchased Blogger, Blogger has seen the addition of all kinds of interesting gadgets that create additional functionality and personality for your blog. Gadgets are essentially widgets, but by Google's standard. You can show off your favorite quotes from movies, insert flash games, and show off the weather......
• Which Blogging Platform is Best? Have you spent any time looking at blogging publication platforms? You have probably already become well aware of the fact that there are numerous to choose from. Some of the most notable blogging platforms that you can choose from include WordPress, Blogger, Text Pattern, Blog Lines, Moveable Type, Life Type,......
• Full Text or Excerpts - What's Best For Corporate Blog RSS Feeds? If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on......
• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......

• Top 10 Tips for Writing a Blog Most of the rules and tips that are associated with writing for eZines and newsletters also apply to writing blog entries, though there are some truly important differences as well. If you keep these top ten tips for writing a blog entry in mind, you will be creating excellent blog......
• Add More Followers On Twitter Do you desire to get twitter follows? What idea does it supply? In addition to what ladder must you take to increase your twitter followers? These are questions regularly asked through standard users, brands and industry owners who not simply observe Twitter as a means of public communication other than......
• Google Page Rank Is Dead - Part III Is it really dead? In an online forum post from WebProWorld.com (A discussion on Google), people from all over are speculating about what is going on. In fact, one member was quick to point out that the last big shift Google had, we saw the PR system go down as......
• How To Create Loyal Blog Readers One of the main differences between a blog and a static website is the way people are able to interact with your content. With a static site it's just people reading words on a page. When you have a blog they can explore and even comment back! You want to......
• Internet Forum Marketing For Any Business Small Or Start Ups Every company has an individual personality that suits the way they work and promote themselves. Forum marketing is a way that every kind of promoting project perhaps might try as it compliments other forms of marketing and can somewhat boost profits by attracting additional sales and potential customers. As an......