March 16th, 2010 — Buildify, audience, blog design, content, engaging ideas, post design, research, sales, writing style
Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites.
1 – Do your research!
Why? Because every single successful marketing strategy is based on solid research. You cannot go blindly onto a social media site and expect to get immediate success by submitting your content. Find social media sites that work well in conjunction with your niche.
2 – Interact with the community as much as possible.
Do not completely ignore the community as many social media marketers do , but instead get involved because this is what social media is really all about. Take advantage of the social nature of the platform and interact for better success in your corporate blogging and social media endeavors.
3 – Write FOR your audience.
If you want your content to be hot, and even viral, then you need to write for your audience on these social media sites. Interact with the community and get to know its members, learning about their likes and dislikes for example. Learn what gets the most attention and cater to it the best you can.
4 – Shoot for relevancy at all times.
Relevance is the true key to effective social media marketing. Look at Digg, StumbleUpon and other social networking and social media sites for proof of this fact.
5 – Keep your writing short.
Internet users do not tend to enjoy reading long text passages, preferring instead to scan anything that they are interested in. Be accommodating by keeping your content short.
6 – Good design.
When users come to your page, are they greeted with a design that is clean and welcoming in nature? If not, they may leave! To combat this, simply focus on presenting a good design and you will go far.
7 – Stop trying to make sales.
Another rookie mistake that is commonly made in social media marketing is to try ands ell your products. Promoting your brand is a good thing, but if all you are doing is pimping your products then you are never going to get any respect in the social networking world.
8 – Create Outstanding Headlines.
Your story may be excellent, but your headline is what sells. If you want attention when it comes to social media, you need to have an absolutely killer headline otherwise users will not notice what you are posting.
9 – Help Others Out.
If you want to become a top user or a popular user, you have to help others out rather than simply submitting and promoting the content that you write.
10 – Convert the hottest content.
Capitalize on hot content as often as you can. Make the attention that you garner last for as long as you possibly can by creating more posts to follow the hot ones so visits can read not only your popular post, but also your newer content as well.
Photo Credits: 1
Originally posted 2008-11-18 05:37:31. Republished by Blog Post Promoter
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March 9th, 2010 — Buildify, comments, customer base, goals, marketing, money, promotion, statistics
Many list owners have a formula that helps them figure out how valuable their subscribers are. This is usually done so that you figure out how much money each subscriber means to you. For example, this may be $1 a month, $5 or even more. To come to this figure, the list owner typically will add up the sales generated by a mailing and divide that figure by the total amount of subscribers. Most marketers prefer to get to the point where each person will earn them $5 a month.
This same formula can also be applied to your blog and many help you get a better idea of the payoff that you’ll be getting from spending the time and effort to establish your corporate blog. Once you have a better idea of how much each one of your visitors is worth, you may even be more motivated to keep adding new readers and to keep your promotional engine running.
Thanks to the power of corporate blogging, your visitors may eventually exceed the value of your list subscribers. If you are writing effectively and making sales, you can easily have your visitors worth more than $10 a month to you. Keep it up and see just how much it can grow over a short period of time.
But there are other ways to help you gauge how valuable your readers are – after all – money isn’t everything. A valuable reader is one that reaches out to you through the comments section, follows your work and tells their friends. The amount of people that do that is generally pretty small, unless you have a very popular site.
This is invaluable for many different reasons. First – you are getting free promotion and that is worth a bundle. Second, you’re getting better page views which can spell more revenue. Last but not least, you are building up a targeted audience – and that right there can be worth millions.
Think about the value that each one of your readers has before you post one more thing to your blog. Ask yourself whether or not that post is also valuable to them. After all, this is a two way street. Find ways to build up more valuable readers and learn how to monetize the ones that are not responding.
Managing a corporate blog is not a static position and there is a little bit of work involved, especially if you want to be successful. By learning how much your readers are actually worth, this can actually help you reach your goals in less time. Take the time today to see how much your readers are worth to you and figure out ways that you can increase their value.
At the same time, consider how you can increase the overall value of your blog, since these two are interconnected. Never stay stagnant, and keep moving forward. That is the key to building up a strong following – and one that is very valuable indeed.
Photo Credits: 1
Originally posted 2008-12-11 05:47:39. Republished by Blog Post Promoter
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December 13th, 2008 — Buildify, carnivals
Welcome to the December 13, 2008 edition of carnival of corporate blogging.
Brian Terry presents The Beginner’s Guide to Overnight Traffic | Big Marketing Secrets Blog posted at Big Marketing Secrets Blog, saying, “Some of the world’s richest marketers use AdWords to test their sales letters before a big product launch because it’s the fastest, most accurate way to quickly boost conversions.”
The Dough Roller presents Wordpress and Bluehost: A Step-by-Step Guide to Setting Up a Money Making Blog posted at The Dough Roller, saying, “Here’s everything you need to know to set up a well optimized, money making Wordpress blog.”
Kevin presents Old Post Promoter posted at Blog Traffic Exchange.
Wayne John presents Using Social Submitter to Promote Your Posts posted at Wayne John, saying, “With the number of social sites popping up each week, I’ve been pondering how one might start using these sites to help promote your own site without becoming buried by the sheer number of them.”
Scott Mahler presents SEO and Your Website: How Does it Work? posted at Datex Media, saying, “Got a website or a blog? If so, than you are at least familiar with the term SEO, or search engine optimization. It has become an integral part of any web design, especially if it’s for a business. So we all know it’s important, but many people are still confused as to exactly what it is or how it works. Because of this confusion, many businesses hire companies that claim to be SEO experts, and often times, they are making lofty promises and charging even loftier prices for their service.”
That concludes this edition. Submit your blog article to the next edition of carnival of corporate blogging using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: carnival of corporate blogging, blog carnival.
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November 23rd, 2008 — Buildify, content, google page rank, marketing, networking, news, roundup, search engine, seo, social bookmarking sites, tools, web traffic
Welcome, welcome. Here’s another roundup of what’s going on around the blogosphere on blogging. Lots of Twitter tools and tips in this edition, be sure to check them out.
Corporate
General Tips
Google Page Rank and SEO | Traffic
Microblogging
Social Bookmarking/Networking
Buildify hosts a weekly carnival. Blog owners with professional blogging posts should consider sending a submission into the Carnival of Corporate Blogging.
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