If you’re ready to get into corporate blogging, you need to make sure that you are going in with the right attitude. There is a big difference between starting an okay blog and starting a stellar blog. You are in this to succeed, so you need to make sure that you are using the right techniques and mindset to accomplish this. Mediocrity is never a good thing, and in blogging, this is particularly true.

In order to make sure that your blog stands out from the competition, attracts readers and gets noticed, there are a few techniques that you can use.

1. Design is very important –a blog that is hard to read will not be read.

It is just that simple. While you need to match your blog’s design to that of your site, you also need to make sure that it can be easily read. This usually means a white overlay for the blog text using a black font. It may be visually boring to the design oriented, but it is easy to read. Less is more when it comes to designing a corporate blog. Make sure your logo is visible and that there is a strong visual link between your site and blog, but always make sure that the text is easy to read.

2. Use the right technology – there are many new tools out there that make blogging even easier.

These include social networking links as well as RSS feeds and management tools. The best blogs use a mix of these tools to help increase readership and get a better idea of how their blogs are doing. Corporate blogs can use these tools as well. You want to make it easy for your readers to enjoy your blog. This means going the extra mile to make sure that you do have an RSS feed, that it is easy for readers to share your posts and that they can easily find everything on your blog.

3. Comments should be encouraged – the whole point of a corporate blog is to shed that stiff corporate image and become personable.

Most blogging applications allow readers to leave comments. You should not turn this feature off. There are a few risks in allowing the general public to leave any sort of comment on your site, but you can head these off at the pass by instituting simple rules and sticking to them. For example, do not allow swearing or defamation in comments and remove any that break the rules. Use a moderation feature that will let you approve comments before they go live to avoid flame wars and embarrassing situations for your company.

These are just three simple ways that you can make your blog truly stellar. For extra help, it is a good idea to work with a company that specializes in managing corporate blogs. They can assist you in the creation of a blog that will be professional, fun and noticeable.

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Originally posted 2008-08-12 05:26:35. Republished by Blog Post Promoter

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One of the best ways for a company to reach out to their customers and build a strong brand is corporate blogging. However, there are a lot of misconceptions out there and a lot of room for error. Let’s take a look at some techniques that you can use to make sure that your corporate blogging experience goes smoothly.

1. Hire the right person for the job.

Unless you have someone on your team that is familiar with how blogging works and how to handle themselves under pressure, you may want to consider hiring a professional to manage your blog for you. This is the best solution for most companies, especially since they may not have enough resources to devote to running a blog. The person that you select to run your blog should be professional but personable and they should always display grace under fire. If you don’t have anyone that fits that description, you will definitely need to get some help with blog management.

2. Use the right tools.

There are numerous blogging platforms out there that make it so much easier to run a corporate blog. However, they are not all created equal. While many companies resort to using free blog management tools, this can give the wrong impression. It is best to host your blog on your own site for several reasons. First, you’re going to want to get as much traffic to your site as possible. Using a third part blogging application does not accomplish this. Next, you don’t want to give your readers the impression that you’re too cheap to run your own blog.

There are several blogging applications that can be installed on your own server. Most are free and can be easily customized to fit your specifications. This is a much better choice and you’ll have more control over the environment.

3. Make sure you have an RSS feed ready to go.

If you are trying to run a blog without the benefit of a blogging application, you’re going to need to make sure that you have a way of syndicating your posts. Today’s blog readers rely heavily on newsreaders and RSS feeds to let them know when their favorite blogs have added new posts. If you are not using an RSS feed, you’re missing out on this enormous market.

RSS stands for Really Simple Syndication and it works by sending out a snippet of your posts to those that have subscribed to your feed. Most blogging applications contain an automatic RSS feed, but you will need to make sure that it works. We also recommend using an RSS feed manager such as Feedburner to see how many people are reading your posts. This can really help you gauge your success.

These are just three techniques that make blogging much easier. Remember, it is better to err on the side of caution and get help in managing your blog than it is to try it on your own.

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Originally posted 2008-07-30 05:28:01. Republished by Blog Post Promoter

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