If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

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In a special address to an audience comprised of chief executives, Bill Gates recently said that regularly updated blogs and journals could be a great way for firms to let customers, staff members and partners alike what they are doing or working on. He has said that blogs created advantages over other ways of communicating which are older or outdated in nature, such as e-mail and website communication. More than 700 employees working for Microsoft are already using blogs so that they can inform people about their projects and keep them up to date.

The blessing of blogs by Bill Gates came during a keynote speech that was given during the Microsoft annual CEO summit, which was held at the Microsoft campus which is in Redmond, Seattle. The speech served as a canter through many of the forthcoming technological developments that business bosses need to know about, according to Bill Gates and Microsoft. The speech covered new wireless technologies, mobile phones, RFID, digital cameras and broadband, and all of the uses that can be gleaned from each of these vital technologies that businesses need to stay at the top of their game.

Bill Gates also made a point to dwell on the concept of blogs. He said that although blogs began primarily in the technical community, and even though they have much broader social implications now, they can also be used and taken advantage of by businesses as well. Bill Gates believes that blogs hold great advantages over older forms of communication and means of communicating and staying in touch like websites and e-mail. E-mail messages tend to be imposing, and they can easily miss out on key people that need to be included. Gates also noted that websites can be a problem as well, because they demand that visitors return regularly in order to find out if any changes have been made to the site, and websites require regular updates to avoid allowing them to become stale.

However, according to Gates, these problems can be solved by using blogs and RSS feeds, allowing viewers and readers to know whenever a blog has been updated. What blogging and these notifications are about is making it easier for people to communicate with one another. The ultimate idea here is that you should be able to get the information that you want, when you want it. Many Microsoft employees have already embraced these concepts, as there are more than 700 Microsoft employees who are currently maintaining corporate style blogs in order to let people know what they are working on. Microsoft does not currently make any of its own blogging tools, though it is largely expected to move into this industry very soon, pitching it into even sharper competition with Google, AOL and other companies.

Photo Credits: 1

Originally posted 2008-12-08 05:48:04. Republished by Blog Post Promoter

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