One of the things that many corporate blog owners do not consider is a name for their blog. Many make the mistake of simply using the format of “Company Name’s Blog.” This is great to a point, but you’ll be missing out on some great ways to promote your blog. In addition, having a catchy name means that you’ll be much more likely to have your readers remember your blog and you’ll have better luck at building up a strong readership. Here are some tips to remember when you’re getting ready to start your next corporate blog.

1. Get creative.

A boring name may tell your readers that your blog is boring as well. That is not an impression that you want to create. Instead of sticking with the standard format, find a way to get creative. For example, if your main site sells books, instead of using Bookstore’s Blog, you could use “Bookworm’s Corner” or something else that is somehow related to your industry. That way, you’ll be letting your readers know that you are not a stagnant and boring company and they’ll be more likely to build an internal relationship with the blog.

2. Use keywords.

One of the easiest ways to pick a title for your blog is to find the most popular keywords for your sector and incorporate them into the name. This may take a little time, but it will be a big help when it comes to having search engines index your blog. Anytime you have an opportunity to use keywords, you should be utilizing it. That way, when a user does a search for that keyword, your blog will pop up in the results. It really makes a big difference in your ranking, especially if you publish on a frequent basis.

The key to getting this to work the right way is to configure your blog software to use your blog title on every post you make. For example: Blog Title: Post Title. This will increase your chances of getting a much higher ranking on any search engine and you’ll also be able to use this as a promotional tool. By getting your name out there in search results, you’ll be increasing the chances of building a strong brand with a recognizable name.

Don’t be afraid to change the name of your blog if it is not working for you. If you don’t have a lot of readers yet, it really won’t make that much of a difference. However, it does help to use the name of your blog in your URL. You may want to consider purchasing a brand new domain name for your blog so that you can maximize all of the benefits mentioned above.

Naming your blog should be a well thought out process. This is the name that readers will recognize, possibly even before your company name. Make sure that it correctly reflects your business and what you hope to achieve with your corporate blog.

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Originally posted 2008-09-08 05:29:08. Republished by Blog Post Promoter

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If you are completely new to corporate blogging, it can be pretty confusing to get started with everything. Once you’ve got your blog set up and you’re posting regularly, it’s time to really start promoting it. Here are some easy ways that you can promote your blog and get great results.

1. Learn how to ping.

Pinging is a process where you notify popular blog aggregation services that you’ve updated your blog. Most blog systems today have this feature built in, but you will need to turn it on. Basically, when you post, it will send out a little notification that your content has been updated. This will only work if you’ve got an RSS feed however. Once these services have been notified that you’ve added new content, it will automatically refresh to include your latest post. If you’re utilizing blog directories, this will also post a small snippet of your blog on their main page, where it can be easily discovered.

2. Learn to Digg It.

Digg is one of the easiest ways to promote your new blog, but you will need to spend a little time doing research on the site. No matter what kind of content you publish, there is a way to fine tune it for the Digg audience. Spend a week going through the content in your main area of focus to see which ones are the most popular. Once you’ve got it down, submit your post and wait for other Diggers to start clicking that Digg button. The more people you can get interested in your posts, the higher your chances are of making the Digg homepage, where you can get a lot of traffic.

3. Utilize Search Engines.

Search engines are a great way to get new traffic to your blog and since you’ll be publishing content regularly, you’ll have a better chance of getting your site listed higher in the results. It’s a good idea to focus on popular keywords that will increase your chances of getting noticed. Try to mention these words a few times in your posts, but don’t overdo. Make sure your content is optimized and interesting and you’ll see automatic results from the search engines.

4. Start networking with other bloggers.

If you’ve got a few blogs that you read on a regular basis, start leaving comments with a link back to your site. This is a very easy way to get a lot of publicity for your own blog. Just make sure the comments are interesting and not thinly veiled spam for the best results. If you can start networking with other bloggers, you’ll be able to build up a great audience.

These are just a few ways that you can start promoting your blog without a lot of effort. Remember, the results won’t happen overnight, but with time, you’ll be able to build up a regular audience that will keep returning to your site or subscribing to your feed every day.

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Originally posted 2008-09-04 05:24:27. Republished by Blog Post Promoter

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For some, the premise of corporate blogging is a bit strange. It’s hard to know when a corporate blog may be right for you and it’s also difficult to know just what you’re supposed to do with one. Here’s an easy guide to help you get your blog started the right way.

Purpose

First, the main purpose of a corporate blog can be divided into three part: Attracting New Customers, Improving Search Engine Rankings and Building a Stronger Brand. All three play into one another and you shouldn’t have one without the other. With the right kind of blog, you can accomplish all three things without difficulty. This does mean however that you will need to work on a few things when you are getting started.

In order to improve your SEO, your blog’s posts should contain keywords that are relevant to your business. This means making a list of what you would like to have your site listed under with search engines and then making sure that you mention these keywords throughout your posts. This should start producing results within about two weeks to two months, depending on how often you update your blog.

Building a stronger brand is accomplished by creating a relationship with your readers that is both endearing and professional. You’ll need to walk that fine line between having engaging prose and getting too friendly. It takes a little while, but most get the hang of it pretty quickly.

Attracting new customers means that you will need to market your new blog. Advertise it on your site, promote it with social bookmarking sites and you may even consider running a PPC campaign to promote it. This will take a little time to work, but you should be able to start attracting more new customers as soon as your blog posts are indexed.

Keeping up The Good Work

In order to reinforce all of the above, you need to make sure that you are publishing your blog on a regular basis. If you can’t put up a new post every day, you should try for at least once a week. The more often you publish, the greater your chances are of getting a good ranking with search engines. Your site will be indexed more often and your readers will have more to keep them occupied.

Running a corporate blog usually entails quite a bit of time, so you may want to consider hiring a blog management service. They can assist you with promotion, more frequent posting and handling the day to day needs of a corporate blog. This frees up your staff to focus on their own tasks instead of getting caught up with the blog. In some cases, a blog can take a few minutes to manage, or a few hours. Either way, it is helpful to have someone else there to help you through the entire process to ensure that your blog is a successful as it can be and that you achieve your goals.

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Originally posted 2008-07-09 05:45:56. Republished by Blog Post Promoter

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