The sad reality is that every year thousands of corporate blog die a quiet death and the only one that notices is their owner. Whether it is through a lack of attention, or simply an inability to find the right audience, keeping a blog alive can be a difficult task. If you are struggling to figure out whether or not it’s time to let your blog die a natural death, there are a few things to think about first. Quitting may be your best option, at least when you consider how much time and money you spend, but it should also be your last option.

Before you decide to throw in the towel, it’s a good idea to give it one last ditch effort. Take a month and set aside some extra time to really promote your blog. Remember, the people who succeed are the ones that held on for just a little bit longer. You could be missing out on thousands of readers if you quit too early. Here are some quick tips to help you form your last ditch effort.

1. Optimize Your Keywords.

Take the time to go through your posts and optimize them completely. Don’t forget the post titles either since this is very important. Post new content as well that is optimized and let the search engines re-index your site. This may help bump you up a few spots in the results page.

2. Start Submitting Your Feed to RSS Directories.

This strategy can work in many different ways. First, you are getting your feed out there in front of more people, and second, you are building quality backlinks, which in turn help your search engine placement. Aim to submit your feed to at least 50 directories to give yourself a good chance.

3. Write Posts That Get Attention and Promote Them.

Many times, the only reason a blog fails to find a readership is simply due to the fact that it is boring. Read through the front page of Digg and other social bookmarking sites and see what people are interested in. Write content that is applicable to your own site, but still follows this format and then submit it to these sites.

4. Use StumbleUpon.

While the advertising service here is hit or miss, the regular aspect of the site can bring in huge results, depending on your topic. Set up an account and stumble your site. You should be able to pick up at least a few new readers right away and over time, this will keep occurring.

Still not working? Or you were spending too much time blogging and not enough on your core business.

5. Get Professional Help.

Buildify exists to help. Contact us and we will be glad to help.

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Originally posted 2008-10-17 05:20:32. Republished by Blog Post Promoter

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When you first start your corporate blog, it can be easy to get caught up in the excitement. After a few on target posts, you may find yourself wandering and it can be difficult to find that balance of posting interesting content and keeping with your original plan. Here are some tips to help you stay focused on your corporate blogging adventure.

1. Set out a roadmap, complete with sidestreets.

You can stay 100% on topic all of the time or your blog would be pretty boring. When you’re figuring out the basics of what you will be talking about on your blog, find relevant secondary topics that still tie into what you do but are a little bit more fun. You can then allow yourself to go down these sidestreets, and you won’t have to worry that you’ll be going off track. In essence, you’re staying on topic, even if it doesn’t feel like it, since you’ve already worked out what will be acceptable to discuss on your blog.

2. Allow yourself one fun post a week.

You can’t be serious all the time and your readers won’t appreciate overly somber posts. Try to allow yourself one to kick back and have fun. This is a good time to post a top ten list or something that is engaging, fun and shows your company in a good light. By giving yourself one free day a week where you can express yourself in a different way, you’re cutting back on the risk that you’ll want to do this all the time.

In addition, your readers will learn to really appreciate this fun day and you may even find that your traffic spike on these days. As you post fun topics like this, you’ll also have a better chance of getting your site on Digg, or other social bookmarking sites. The readers that frequent these sites are notorious for their love of top ten lists and you can explode your traffic if you happen to get one of your posts included. By getting a little funny, you can really increase your chances of having this happen.

3. Utilize polls and other features to keep your reader’s engaged.

If you’re posting the same thing day after day, it is all too easy to lose your focus. Try adding fun elements, such as a polls, that encourage reader participation. You can actually learn a lot about your customers and your readers by trying this. Try to do this at least once a week as well.

These are just a few ideas of how to stay focused on your corporate blog. A blog management company will be able to help you with your needs and can make it easier to produce a blog that is not only fun and engaging but gets your message across the way you need it to be portrayed. They are very useful, especially if you are completely new to blogging in general.

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Originally posted 2008-08-05 05:01:44. Republished by Blog Post Promoter

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This is a review of the Yahoo Search Blog.

Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of easy to read updates that describe to users how their experience is changing. The instructions provided were easy to follow and the blog features plenty of visuals and posts that cover events, updates and other information. The blog is over all a good site that can use a little polish here and there.

Availability, 8 out of 10 –

The blog is easy to find. A search for Yahoo Blog or other similar terms will turn up the blog in the first page of hits. A little bit of SEO will definitely put the blog to the top of the list.

Posting Frequency, 5 out of 10 – The posts may be consistent on a every other day sort of pace, but they have been know to have posts spaced out by a month at least. Consistency of posting leaves a bit to be desired, but there is plenty for the reader to read. Yahoo would do well to add posts on their history or other Yahoo! topics to help with the larger gaps in posting.

Relevance, 9 out of 10 –

This is an easy set of points, because all of the posts are relevant to the users of Yahoo. Writing style is very easy to read and is conversational. Graphics and writing organization are well done. Overall the blog is very well done technically and is an ease for people to use. A little polish is all that is needed.

Accuracy, 9 out of 10 –

The posts are about the Yahoo! site and services that are provided. There’s not much for the technical person, but the blog does seem honest and not a propaganda or sales blog. A few posts geared towards the reader who is technically geared will help get that last point.

User Interaction, 7 out of 10 –

There is plenty to enable the user to contact blog writers and Yahoo! individuals. There are links where users can promote the blog to digg and del.icio.us directories. That said, they do not seem to reply to comments, hence the point deduction. All it would take is someone who watches the posted comments to give meaningful replies. The blog does frequently provide information on Yahoo! meetings, where users can go and provide input up close, so all is not that bad.

Over all, the Yahoo! Search Blog earned itself a 76%.

That is a pretty good score all things considering. The blog is quite easy to read and provides a good deal of information about Yahoo!, its search engine and its services. There are points in which the blog can be improved. It wouldn’t be much work to hire one or two people to keep track of the blog and reply to users. Even if there is nothing new added to Yahoo!, they can still provide posts talking about the company.

Originally posted 2009-02-03 05:35:33. Republished by Blog Post Promoter

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Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful corporate blogging, that any business owner can implement. They are easy to follow and you’ll be able to start seeing the benefits right away.

1. Be Original.

This can be broken down into three main sub categories: Design, Content and Promotion. Let’s look at the first one, design. There are thousands upon thousands of free themes out there for most blogging platforms. That doesn’t mean that you should be using one. When you’re running a corporate blog, you don’t want to have the same theme as some crazy teenager that’s a little bit emo and a whole lot desperate. It gives the wrong impression. Spend the money to have a theme designed for you that is original.

Next, let’s look at content. Sure, it’s easy to lift content or use snippets of other articles that have already been published. But why would anyone want to read that? You’ve got to put yourself in your reader’s shoes. You may be busy and a blog post may be the last thing on your mind, but you’ve got to take that time to write an original post. It will pay off. Lastly, promotion. You’ve got to find an original way to get your site noticed. This means using social networking, PPC ads and having a great campaign that will get the attention of readers.

2. Be Prolific.

The best blogs are the ones that publish every day, and in many cases, more than once a day. Frequent publishing has many benefits. First, you’re giving your readers an excuse to come back more than once and to visit every single day. Second, you’re building more opportunities for search engine indexing. The best corporate bloggers take the time to really knuckle down and commit to producing lots of original content every single day. It does pay off.

3. Be social.

Today’s online world is social and if you’re not taking part, you’re missing out. Encourage comments on your blog, talk to your readers, not at them. There are many little ways that you can be social on your blog. We’re not saying drop that veneer of professionalism, but you’ve got to find a way to reach out to them. Remember their names, use social networking sites, leave comments on other blogs. These are just a few ways that you can be social and increase your readership.

If you’re not comfortable commenting on another blog, mention one of their more interesting posts. Chances are they’ll be thankful for the publicity and they’ll return the favor. This is an easy way to build up your blog’s readership and make some great contacts in the blogging world. Corporate blogging is a great tool, especially when it is utilized the right way.

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Originally posted 2008-09-01 05:04:21. Republished by Blog Post Promoter

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One of the biggest issues in the corporate blogging world is whether or not you should allow readers to comment on your blog posts. There are two main schools of thought to the issue, basically yes and no. However, we believe that it is important to allow your readers to interact with you, and comments are one of the best ways to do this. You just need to make sure that you are handling the issue correctly for the best results.

First, you should make your decision about comments at the beginning of your blog and then stick with them. Don’t flip flop, allowing comments and then changing your mind. It will give a bad impression of your company and make it seem as though you are trying to hide something from the public. That’s not the image you want to project.

Next, you should think about allowing some not so flattering comments on your blog. No one likes controversy, but the fact of the matter remains that it can increase your page views. Don’t be afraid to allow some bad comments on your blog, just as long as you can answer the issue calmly and appropriately. Obviously, if a comment is just vitriolic and damaging, you should not approve it, but sometimes, bad comments and your response can lead to greater reader loyalty and they will want to back you up.

We’ve mentioned approving comments because we believe the best of both worlds in blogging is to allow comments, but on a moderated basis. This means that all of the comments will go into a queue where you can read and approve them. This is much safer and helps cut down on comment spam as well as people who are just looking to start trouble. It takes a little bit longer, but you will be able to have a lot more peace of mind.

Next, you’ll want to set some ground rules for your comments and make sure that you enforce them fairly. For example, you can state that no profanity or hate speech is allowed, and that some posts may not be approved based on their overall content. If people know this going in, you can cut down on the amount of people that are screaming censorship.

You’ll never be able to please all of the people all of the time, but allowing comments on your blog can be very good for your company. In fact, sometimes the blog comments can be more interesting than the blog itself in some cases. You’ll also be able to increase your page views as your readers keep coming back throughout the day to follow the comment thread.

Used wisely, comments are very powerful and can be beneficial to your business. You may want to hire a blog management company to help you with this process so that you can free up your time to actually work for your company instead of having to babysit your blog.

Photo Credits: 1

Originally posted 2008-06-18 05:08:36. Republished by Blog Post Promoter

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Reading and reviewing corporate blogs from other companies is a great way to learn a little bit more about your own blog. Microsoft has a large community of blogs, and a wide variety of bloggers writing in numerous blogs within this community. There are a number of employee blogs in the Microsoft blog community, which is insightful and interesting, but many of the community blogs are rich in technical jargon which is useful to those who are more tech savvy but not necessarily useful to those who are not used to the lingo.

There are a lot of blogs that are from Microsoft or about Microsoft, and many focus on technical advances relating to the Microsoft software. However, there is also a higher education blog that is part of the Microsoft community which relates to programs that are being integrated into universities for students. For example, I read about a software program called Business Intelligence and how Microsoft Performance Point is going to bring benefits to universities and the students who attend them, which was a pleasant subject to read about.

Because so many of the Microsoft blogs are technical in nature, they do not get many comments from readers despite being updated rather frequently. Most of the blogs in this network do not encourage dialog and do not appear to be very engaging. Let’s break down some of the details of these blogs in a purely number way.

Ease of Finding – 9 out of 10.

Once I typed “Microsoft” into Google’s search engine, a bunch of different Microsoft blogs came up. Blogs can also be found through the Microsoft website as well.

Frequency – 6 out of 10 –

These blogs are updated pretty frequently, but not on any real schedule that I can discern. I was finding some blogs with entries that were a few days old, and nothing new or fresh despite plenty to say.

Engaging Writing – 5 out of 10 –

The writing in many of these blogs is really only going to relate to tech savvy readers, or people who are really serious about finding out more information about Microsoft. This writing may be somewhat engaging, but it caters to heavily to a specific audience and leaves out a lot of potential readers in the process.

Relevance – 6 out of 10 –

Blogs in this network are highly catered to people who are seriously into technology, and as a result, they really are not relevant to the general public as a whole.

Focus – 8 out of 10 –

Perhaps too focused, but the focus here is good.

Honesty – 7 out of 10 –

The technology and software blogs appear honest, but I am less sure about the employee run blogs, giving these guys a solid 7.

Interactivity – 3 out of 10 –

These blogs are not very interactive, as they spend no time facilitating conversation or answering questions for readers.

Responsiveness – 3 out of 10 –

These blogs are not very responsive, as it does not seem like anyone is creating conversation in the comments, or even responding to those which are posted.

Grand total score for the Microsoft blog network is 48 out of 80.

Originally posted 2009-02-11 05:03:48. Republished by Blog Post Promoter

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The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start reading your corporate blog. Let’s take a look at just a few hints that will get you started.

1. Promote your blog on your own site and in company material.

Take yourself back to a few years ago when more companies started building an online presence. Back then, you had to put your URL on everything (and you still should be) to get noticed. The same is true to today. It is important to actively and heavily promote your corporate blog in any way that you can. Adding it to your site should only take a few minutes and you’ll be capitalizing on people that are already interested in your company.

2. Use social networking sites.

Submitting your blog posts to places such as Reddit.com and Digg.com are great ways to increase your traffic and discover new customers. Keep in mind however that generic posts that are not very interesting are probably not going to get voted up on to the front pages. Pay attention to the posts that make the front page on social networking sites and find a way to do something similar on your own blog. Top ten lists are always popular and there is usually a way that you can create one for your own business. Let’s say that you run a corporate blog for a shoe store. You could do a top ten list on common foot injuries and how they could be prevented. Get creative!

3. Schedule interviews or invite guest bloggers.

Let’s face it, unless you are an incredibly engaging person, your blog might get a little bit dull from time to time. Inviting a high profile blogger in your industry to guest post on your blog is a great way to get cross traffic. If they won’t do that, schedule an interview with them and post it on your blog. By including someone who is more popular, you’ll be leveraging their success and putting it to work for your site.

4. Use keywords.

Smart bloggers use keywords that will ensure that their blogs are discovered. Read up on search engine optimization and then put those same techniques to work on your blog. You’ll be ranked higher in search engines, your discoverability will go up and you’ll be promoting your company the easy way. SEO is not that difficult and its benefits are numerous. Find keywords that are popular and integrate them into your blog posts.

5. Comment on other blogs in your industry.

Whenever you leave a comment on a blog, include your own URL. Many people underestimate just how powerful a comment can be. Just make sure that the comment won’t count against you or your company!

Photo Credits: 1

Originally posted 2008-09-02 05:08:37. Republished by Blog Post Promoter

• Ten Tips for Better Corporate Blog Traffic pt 2 Once your readers are sure that your blog is updated often, they will have a reason to continue coming back to check out the new content, because they know that they will find something new every time that they visit. Not only will they bookmark your blog, then, but they......
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Why do some blog instantly become hits, while others languish without a reader to be found? Although the subject matter can play a big role in popularity, a lack of readership can be attributed to a lack of style in the blog. Since there is so much competition out there, you’ve got to work on creating a special hook that will keep your reader’s interested. This is the key to developing a corporate blog that will get noticed. Here are some tips on how to pick the right style hook for your blog.

1. The Funny Hook –

If you are a naturally humorous person, don’t be afraid to let your sense of humor shine through your posts. Granted, this is not the place to share off color jokes, but if you have a talent for wry, dry or witty writing, your blog can be a great outlet. If you can make people laugh while they are reading a corporate blog, that is a big accomplishment. Readers remember funny blogs right off the bat and they’ll want to return often to make sure they get their daily dose of funny. However, if you do not have a flare for comedy, this is not the best hook to use. The key is knowing whether or not you have the talent for being truly humorous. If not, there are plenty of other hooks that you can use.

2. The Newsy Hook –

This is the perfect hook for those that may have a drier writing style or for those that don’t feel comfortable cracking jokes all the time. If you have the time to spend monitoring news and breaking it on your corporate blog, you can develop a very devoted readership. It’s best to stick with news that is related to your corporate sector, but there may be times when you can push the envelope a little bit. Many blogs have taken off after they covered one item that was very popular. The readers will stick around if they like your style and the information you cover.

3. The Controversial Hook –

This hook should be used with care and only by those that are masters of PR and capable of handling controversy. The blogs that use this hook are probably the most popular, but there is a fine line to walk here. If you are worried about your company getting dragged through the mud, or if you have a board that you have to please, it’s best not to use this hook.

These are just a few examples of hooks that you can use to start creating that relationship with your readers. If none of them fit, then just let your personality shine through your posts. Being friendly and open can be a hook on its own and may actually create better results than all three of the above hooks combined. The secret is finding what works for you and your readers. Once you’ve got that down, the sky is the limit.

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Originally posted 2008-09-03 05:20:38. Republished by Blog Post Promoter

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Have you spent any time looking at blogging publication platforms? You have probably already become well aware of the fact that there are numerous to choose from. Some of the most notable blogging platforms that you can choose from include WordPress, Blogger, Text Pattern, Blog Lines, Moveable Type, Life Type, Serendipity and Flat Press.

All of these blog platforms offer a certain level of ease of use and versatility, but the best choice for most cases is WordPress. Word Press is considered to be the best choice for setting up a blog because it offers functionality, versatility and incredible potential for generating income. Even if you’re simply looking to blog without making any money, WordPress is still by far the best blogging platform that you can use.

Most bloggers avoid using WordPress because they have the wrong idea about it. They either believe that it is too difficult for them to set up, or they believe that it is too expensive for them to operate. Both of these reasons are complete but common misconceptions, however.

1 – WordPress is not too difficult to set up, though at first it may seem a little daunting.

This is especially true if you have never used an FTP program before, or if you know very little about coding or scripts. However, the difficulty associated with installing WordPress is actually directly linked to who hosts your WordPress blog for you. With many hosts, such as GoDaddy.com for example, setting up a WordPress blog is as easy as pushing a couple of buttons.

2 – WordPress is a free program, but setting up a good blog and maintaining it can cost a little bit of money.

Still, the cost associated with setting up and maintaining a WordPress blog is not expensive. For examine, setting up a .info domain only costs $1.15 a year, and you can get a basic hosting package for only $5 per month. You can have a lot of blogs hosted in one hosting plan, so the costs really don’t add up when you think about the rewards.

In reality, WordPress is both easy to set up and inexpensive to own and operate, providing that you choose the right hosting provider. If you want to blog because monetizing your website is a concern, then using a WordPress blog is ideal because you own your own content, you can customize your blog with a myriad of widgets, you can easily convert your WordPress blog into a website, and there are a myriad of other details that make WordPress the best option. In other words, if you want to choose a high quality blogging platform that will give you functionality and versatility without a lot of cost, WordPress is an excellent way to go even though many people assume that it is more complicated or more costly than it actually is.

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Originally posted 2009-02-18 05:18:43. Republished by Blog Post Promoter

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Depending on what type of content you are writing, and who you intend to reach out to with said content, there are different rules and tips that will apply to how you construct your content. Most of the rules that apply to writing a newsletter or an eZine are going to be similar to those that apply to posting in a blog, though there are also some pretty important differences in play as well. When it comes to publishing content in a blog for the first time, there are some pretty basic tips that you need to keep in mind. Go through this list of tips every time you put a blog entry together, and you will be publishing excellent blog content in no time at all and attracting clients and prospects to your products and services as well.

There are a couple of parts to this series, think five, so make sure to read them all in order to get the most out of these useful tips!

- 1 – First and foremost, you need to write every piece of content with your reader specifically in mind.

There is a popular marketing term, an acronym called WIIFM. Keep this in mind, but put a little bit of a spin on it by asking WIIFT, or What’s In It for Them? Every time you craft a blog entry, you should take the time to ask yourself what your readers are going to get out of that blog entry. If there is no value in your blog writing, then why are you writing in your corporate blog in the first place? Your readers will be looking to determine what is in it for them, so you should be keeping this in mind as well.

- 2 – Next, you need to make sure that everything you publish is proof read and double checked prior to being published.

You need to watch out for glaring grammatical and typographical errors. Posting an entry to your blog without proof reading ahead of time is like leaving the house to run errands without washing your hair or applying makeup. Polishing your content before you send it out is a good way to show your readers that you have respect for them.

- 3 – Third, you want to make sure that everything you write and post is both valuable and also worthwhile.

You should not be aiming to waste the time of your readers when you write and publish blog entries. If you do not have anything valuable or worthwhile to talk about, don’t worry because there are plenty of other people online that do have plenty to say. Share articles from other bloggers on the internet, conduct an interview with an expert within the niche, or review a book on a related subject if you are reaching for content ideas. These are topics that your readers find useful, even if they are not original ideas coming from the author of the blog.

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Originally posted 2009-02-26 05:26:37. Republished by Blog Post Promoter

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