If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well.

The book starts off with the author talking about how he was once pretty skeptical about the benefits of corporate blogging. However, his journey led him to believe that this is an incredibly effective means of communication. He then begins to lay the framework for anyone to start their own blog. We appreciated the brief history of blogging, but it did feel a bit like filler. However, for those that are completely new to the concept, this chapter will be pretty informative.

The chapters are very brief and easy to read. He makes his points well and doesn’t get too into any one point. It moves right along and covers the basics, or anything that a busy site owner will need to grasp to get started. We liked the fact that he spent a lot of time discussing the aspects of building a blog the right way and appreciated the section on blog hosting options. Again, for those completely new to blogging, this is essential information.

The chapters on blogging etiquette and how to write a great blog should be read more than once. They offer some really great tips that should not be ignored. Again, they are brief, but the author does a great job of getting his points across without skimming over the subject. The chapter on the relationship between your blog and your site is also very informative and covers all of the important points that you will need to know.

Our favorite chapter however was on the legalities of blogging. So few actually cover these points and they are vital if you are planning a blog. From the decency code to questions on what you should and should not cover, this chapter is worth its weight in gold.

He wraps up the book with some great case studies that show the power of corporate blogging in action.

Overall, we really appreciated the author’s style and the way that he got his points across. This was an easy read and it did a great job of really breaking down not only the way to get blogging but why it is so important. It’s a great inspirational book that will most likely inspire readers to try their own hand at blogging and that is what it is also about. Blogging is an incredible medium and has much to offer, and this book did a great job of explaining how to make it work for you. We highly recommend this book to any company owner, and to those that may already have their own blog. You’ll undoubtedly pick up some great tips within.

Originally posted 2008-08-29 05:48:11. Republished by Blog Post Promoter

• Ten Tips for Better Corporate Blog Traffic pt 1 Unless you went out and purchased an already established blogs, the chances are that you just recently launched your blog with only a single loyal reader, your own self. Maybe you received a few hits a couple of days later when you began to tell the people you knew about......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• Review of: Brute Force RSS (An RSS Blasting Service) Brute Force SEO has long been a popular solution for businesses and individuals looking to create a more efficient web presence online. Taking things one step further, Brute force RSS, an RSS blasting service, is creating this same type of improved web presence, but this time focusing on corporate blogs......
• Yahoo Blog Review This is a review of the Yahoo Search Blog. Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of......

• Hosting your own Blogs Carnival There are plenty of different ways that you can participate in a blogs carnival in order to increase the traffic to your blog. When you are just getting started, you may want to consider submitting your own posts to the blogs carnival publishers so that you can increase your readership.......
• Why Blog? Because It's There...? I am constantly amazed at the varied reason that people blog.  Sometimes, it seems, for little reason at all.  Working in a niche market as this blog is aiming to do is entirely at variance with the activities of many of the bloggers I met last night when I paid......
• Weakend: The Plutus Awards, Don't Vote For Me Someone who reads this blog on a semi-regular basis thought it would be cute to nominate this little cancer of the internet called Weakonomics for a personal finance award.  For more than two years now I've been writing garbage 6 days a week.  And for some reason you idiots keep......
• The Practical Mariners Book of Knowledge By John Vigor Every single boating magazine and reviewer that picked up this book had the same comment - it's impossible to put down. We decided to put that to the test and see just how useful Vigor's book is. We were pleasantly surprised to find that the hype was well justified. It......
• Should Authors Own a Blog? I have two thoughts on this subject. The first is of course! The second is heck no! In the end I decided to put together some pros and cons discussing the matter. Feel free to jump in with more ideas! 5 Pros for Authors Owning a Blog: You are......