One of the main problems facing corporate bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that corporate blogs fail, but there are also solutions out there to ensure that this doesn’t happen. Let’s take a [...]
job
Corporate Blogs Don’t Have to Fail
June 6th, 2013 — content, public relations, publicity, writing style
Blog Shmog By Robert W. Bly
April 24th, 2013 — book review, Buildify, goals, planning
If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just [...]
5 Musts You Should Be Doing When You’re Not Blogging
April 18th, 2013 — blogosphere, Buildify, goals, networking, planning, promotion, research, social bookmarking sites
Unless you are writing hundreds of posts a day, the amount of time you spend posting on your corporate blog should be minimal. In fact, that is why so many decide to start their own blogs, since everything can be automated and you can sit back and relax. However, there are a few things you [...]
Continue reading → 5 Musts You Should Be Doing When You’re Not Blogging
The Secret Power of Blogging By Bruce Brown
April 2nd, 2013 — book review, content, post design, writing style
If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well. [...]
Continue reading → The Secret Power of Blogging By Bruce Brown
Corporate Blogging Made Easy
March 30th, 2013 — goals, planning, platform, RSS Feed, web traffic
One of the best ways for a company to reach out to their customers and build a strong brand is corporate blogging. However, there are a lot of misconceptions out there and a lot of room for error. Let’s take a look at some techniques that you can use to make sure that your corporate [...]
Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel
February 12th, 2013 — book review
Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius and considering their experience, we [...]
The E-Myth Revisited By Michael Gerber
January 2nd, 2013 — book review
One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune 500 within the next year, [...]
Is Full Disclosure a Bad Idea for Corporate Blogs?
October 11th, 2012 — advertisment, customer trust, goals, public relations, reputation
In today’s current business world, the media is more savvy than ever and so are consumers. This has led many companies to adopt a full disclosure policy on their corporate blogs. Is this policy right for you? Let’s look at a few of the upsides and downsides of full disclosure. Upsides 1. Public perceives your [...]
Continue reading → Is Full Disclosure a Bad Idea for Corporate Blogs?
Quick and Dirty Tips for Effective Corporate Blogging, pt 4
May 19th, 2012 — audience, Buildify, content, tools, writing style
This is part four in our series about good tips for good corporate blogging. We have touched on three tips each in the first part, second part and third parts of this series. – Now here are another handful of tips for your consideration. – 10 – Know the value of a good title for [...]
Continue reading → Quick and Dirty Tips for Effective Corporate Blogging, pt 4
