Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius and considering their experience, we were prepared for a great read.

This book really isn’t a how to, but more of a discussion on how corporate blogging is reshaping the way businesses do business. If you’re looking for a manual on how to get started, you’ll probably be pretty disappointed. However, the book has a lot of merit and it is one that every corporate blogger, especially those with larger companies, needs to read.

The main focus of the book is the Six Pillars of Corporate Blogging. Each one holds the key to your success or failure as a corporate blogger, and by mastering them, the authors hold that you will be able to enjoy a lot more success as a blogger, and you’ll learn new methods of treating your customers.

Our favorite part of the book was the discussion on Blogging Right and Wrong. The section on crisis blogging was fascinating and well worth any company owner’s time. The chapter on emerging technology was also very useful, but could use to be updated since the blogosphere does move quite fast.

Bottom line for this book – there is a ton of information to process, and you may want to read it a couple of times before dipping your toes into blogging. Even if you already have a blog, this book may help you take it to the next level and pinpoint areas that may need improvement. We appreciated how well written the book was and the time that went into putting everything together. It’s obvious by the finished product that the authors are passionate about corporate blogging and they did a great job of infusing that passion into their text.

Overall, this book was a fascinating read. We don’t agree with everything put forth, but it still managed to make a very solid case for corporate blogging as well as offering some great tips on how to go about it the right way. Even if you’re a seasoned blogging pro, there is still something to be learned by reading this book.

We highly recommend it to new and old bloggers since there is a lot of information that can be put to immediate use. The case studies and interviews with other corporate bloggers are well worth the cost of the book, and you can learn a lot from the mistakes and triumphs these blogs have experienced. It’s not a how-to manual, but in a way, it’s more important. It covers the nuts and bolts that so many people forget or fail to use, and by doing so, miss out on great opportunities.

Originally posted 2008-09-19 05:58:44. Republished by Blog Post Promoter

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Bloggers certainly love to read other blogs, but they also may be able to generate powerful resources from books on the subject of blogging. Here are three must read books for anyone who is serious about corporate blogging on a successful level.

1 – “The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right” by Debbie Weil.

Many consider Debbie Weil to be one of the pioneers when it comes to corporate blogging. Not only is she an advocate for corporate blogging in this book, but she also goes into thorough explanation of the pros and the cons associated with corporate blogging. She also goes over the top twenty questions about corporate blogging, and then she goes even further by going in depth on the three most important things that you can know before you begin a corporate blog. The book also provides excellent examples of policies to uphold when blogging, such as reading other blogs by subscribing to them. The suggestions in her book can easily benefit everyone looking to start a blog, corporate or otherwise.

2 – “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” by Shel Israel and Robert Scoble

This book is absolutely excellent, because it focuses on how businesses are communicating with their customers through corporate blogging. If you are passionate about the idea of business blogging or corporate blogging and the value that they promote, then this book will provide you with an excellent affirmation. This is a fast, organized and easy to read book that combines excellent advice on corporate blogging with stories about real time corporate bloggers and what they have been able to achieve. This book explains in no uncertain terms what dangers are associated with corporate blogging and how they can be overcome. Not blogging happens to be an even greater danger than blogging, because blogs are the new and most important form of media, especially when it comes to businesses and how they communicate with one another and their customers.

3 – “Blog!: How the Newest Revolution is Changing Politics, Business and Culture”, by David Kline and Dan Burstein.

This book focuses on the power and the influence created by blogs, using political examples to make points. Through these examples we can learn a great deal about the characteristics that make for good blogging, such as honesty and openness. This book is really inspirational for anyone that blogs and focuses on how blogs of all types are revolutionary and cutting edge in nature, showing how the world is changing right before our eyes. It gives excellent examples of good blogs as well as bad blogs, and some of the things that can be considered corporate blogging pitfalls, like sharing confidential or insider information and what happens when this occurs.

If you are serious about learning more about corporate blogging, these three books are packed with vital information that will benefit you significantly.

Originally posted 2008-12-24 05:42:07. Republished by Blog Post Promoter

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