How to Manage Your Time With a Corporate Blog

Blogging isn\'t about taking the time to smell the roses, it\'s about utilizing your time for proper promotion.Running a corporate blog can be quite time consuming, especially if you are new to blogging. Here’s a brief idea of what you can expect in terms of actual work and the time it will take to build a successful blog. The initial stages will be much more time consuming than the maintenance stages, but this should give you a good idea of what you can expect.

Setting up a Blog Site.

This can take a few days or longer, depending on the type of software you will be using and your design customization needs. Most people prefer to hire a designer to handle this, especially if they don’t have their own IT department. There will need to be a few days set aside for bug testing as well, to make sure that everything goes smoothly. Certain features for RSS and social bookmarking will need to be added, but these should not take too long to implement.

Writing Posts.

Depending on how fast you type and how well you’ve thought out your posts, writing each one may take a few minutes or a few hours. It’s a good idea to get a topic list together ahead of time to make it a lot easier when you have to write. This is very useful if you find that you have occasional writer’s block. You’ll just be able to refer to your topic list for some inspiration.

You will also need to decide how many posts you want to make per day as well as per week. Posting at least once daily can greatly increase your chances of a top search engine ranking and the more you post, the better off you will be. However, you will need to take into account the time for each post when scheduling this.

Managing Comments.

If you are allowing comments, but you need to moderate them, you will need to set aside some additional time for their approval. Again, this can take a few minutes or a few hours, depending on how popular your blog is. If you’re dealing with a lot of spam comments that need to be deleted, this can further stretch out how much time you’re spending.

Promotion.

Lastly, you will need to take some time to promote your blog, either on your site or by submitting stories to social bookmarking sites. This shouldn’t take very long, but it will add a few minutes on each day.

As you can see, a blog can be labor intensive and it can be a full time job. If you don’t have the kind of resources to devote this much time to a blog, it is a good idea to hire a blog management service. They can assist you in allowing you to spend time working on your own business while they manage your blog for you. This is almost essential as your blog becomes more popular and requires more of your time.

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Originally posted 2008-08-06 05:05:41. Republished by Blog Post Promoter

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Is a Niche Blog Right For You?

Is a niche blog right for you?If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion. Instead of closely defining a corporate blog as something that is used to talk about only your company or to relay company news, you can get involved in a niche topic that may actually be more popular.

A niche blog is usually a defined topic blog that covers something that interests you or can be related to what your company does. For example, let’s say that you run a company that specializes in search engine optimization. You could start a niche blog that would cover tips and tricks or new techniques that are available in this industry. By focusing on a single topic, you may be able to experience more success than you could with a regular company blog.

Here’s a great tip to get you started. Write down everything that your company does or sells, and get your inspiration for your niche blog from there. Find a way to tie in something that the public will find interesting or helpful and choose that to be the main focus of your niche blog. Using another example, let’s say that you have a sporting goods online store.

A great corporate niche blog for this type of company would be one that focuses on fitness tips. You can incorporate what you sell in a subtle way and provide a service to the public. That is the heart of a niche blog and the key to its success. By giving readers something they can really use or benefit from, you are ensuring that you will be able to quickly rise to the top ranks of corporate bloggers.

There are many different ways that a niche blog can be put to good use for your company. One of the most powerful is that you will be developing a reputation for yourself as an expert. Many first time bloggers make the mistake of trying to remain anonymous, or they don’t work on self promotion. We’re not saying that your corporate blog should be the “me show” but you will still need to find a way to inject a little bit of your own personality into your blog.

A niche blog offers a great way to do that, especially if you are covering tips that can be used or helpful information. Look at your blog as a way to develop yourself as an expert in what you do, and let company promotion occur as a side effect. Chances are, your blog will be more interesting and you’ll be getting solid traffic to your corporate site as a result. When you look at a corporate blog as a way of reaching out to the public and providing a service, it will give you the solid foundation you need for success.

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Originally posted 2008-09-15 05:36:37. Republished by Blog Post Promoter

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6 Tricks to Finding the Right Spin

In many cases, the most popular blogs got to their position by finding the right way to spin a topic. This technique can work for anyone that is looking to establish themselves as a corporate blogger, and it can dramatically impact not only how many readers you get, but also how they react to your post. While it is perfectly fine to write posts the way you want to, sometimes it pays to do a little research first, especially if you want to stand out from the crowd.

1. Research your topic.

If you have a blog post planned for a certain product, event or even a company announcement, take the time to go through other blogs that posted about the same or similar content. You can use Google’s Blog Search to help you find more outlets for this. Take the time to read each post to see what they are discussing and how they spun that particular subject.

2. Take notes.

Find the posts that you like and make a few notes about what they did with their content. Whether they put a humorous spin on something, or found a unique way of looking at the subject, write it down. It is important that you do not copy these posts, this is just for inspiration and to help you find your own unique spin. The more unique you are, the better your chances will be of attracting new readers.

3. Write your headline.

This is where the majority of your “spin” will go and the most time should be spent on figuring out what you will say here. The headline is sometimes the most important part of a post and without a good one, you will have difficulty driving traffic to your blog. This headline should not only contain your unique spin on the idea, but it should also be optimized for keywords that are related to your post.

4. Write your post.

Now that the headline is done, move on to writing the post and make sure to include your own unique spin on the subject. Find a voice that works for you and utilize it in this post. If you are known for your friendly posts, stick with that. However, sometimes, going outside the box can have a big impact. For example, if your posts are normally quite dry and you suddenly change that spin, you will get more attention.

5. Start promoting your post.

Your unique spin won’t do you much good if you don’t find a way to let people know about it. Submit your post to places such as Technorati and Digg. Your unique headline is going to come into play at this time. Thousands of readers use these sites every day and if your headline stands out from the crowd, you have a much better chance of making the front page.

6. Testing.

Now that you spun your first post, pay attention to the reaction you got and how much traffic you received. Fine tune your spin for future posts and use this data to help you decide which direction is right for your blog.

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Originally posted 2008-09-09 05:45:53. Republished by Blog Post Promoter

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How to Learn from Your Competitors to Build a Better Corporate Blog

Know your competition.Sometimes it can be pretty tough to get inspiration for a new corporate blog. You may understand that you need one, but you’re not quite sure where to start. There’s an easy way that you can put together a plan for your own blog and it will only take a few minutes of your time. Anyone can do this and it can make a big difference in how well your blog does.

First, start by making a list of all of your competitors. Find the ones that have blogs and make an effort to go to their sites and read every single post they have made. You’ll be getting some pretty powerful information and you’ll be getting some ideas on what you should be doing and what you should be avoiding. Once you’ve compared all of them, you’ll have the groundwork to start building your own blog.

1. Look at how they write their blog.

Although everyone has to find their own voice, sometimes it helps if you can see what other people are doing. Look to see which blogs are quite personable and which ones are stiff. Chances are the personable ones are the most popular. Learn from these techniques and study to see how your competitors manage to be engaging without crossing the line into unprofessionalism.

2. Find out how they promote their blog.

Are your competitors relying on organic results, or are they actively promoting their blog? Look to see the types of advertising they may be using and which social bookmarking sites that are using to drum up new readers. You can then adapt these methods to your own needs. It may take a little trial and error but you can learn a lot from what they are doing.

3. Find out how they rank in search engines.

Pick one post and see if you can get it to come up by searching for the keywords contained in it. If you can’t then that blogger is not doing a good job with their corporate blog. If you can easily find them, emulate the techniques that they are using to help increase your chances of getting listed in the top 10 for search results.

4. Look at what you could do better.

Take an honest and hard look at your competitors. See which ones are using techniques that work and then come up with a plan that will improve those results. Look at sites that may not be as strong and learn from them – avoid what they are doing since it is not working for them and chances are it won’t work for you either.

A blog management company can help you craft a plan that will ensure your blogging success. Sometimes, it is better to get help from a professional so that you can ensure you’ll be able to meet your goals with a lot less effort and you won’t have to spend as much time.

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Originally posted 2008-07-07 05:31:15. Republished by Blog Post Promoter

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What To Write About on Your Corporate Blog

Having a hard time trying to figure out what to write?Sometimes when you start a corporate blog you can feel as though you’re going to have plenty to talk about, but after a few weeks – this may change dramatically. If you’re getting a little stuck and there isn’t much news to talk about on your blog, you’re going to need to get out there and create some. Here are some tips to help you keep your blog fun and current.

1. Bring in current events that match your products or services.

If you’re running out of things to talk about, it’s time to put on your journalist hat and see what’s going on in the news that can be integrated with your company. This has the upside of being. a great wellspring of inspiration for days when you really can’t find anything to talk about. Find interesting news pertinent to your industry and offer commentary on it. Find the angle that puts your company in a good light.

For example, let’s say that your business manufacturers drill bits for oil companies. Right off the bat, chances are you are not going to be able to find much to talk about. However, you can use the news about rising gas prices to your advantage. Talk about how the process of drilling for oil can make prices go up, and how you are working to offer the lowest prices possible so that the consumer can realize some savings. This is just one example of how you can spin current events to suit your needs. Don’t be afraid to take on a controversial subject, this can help you get more readers.

2. Make a list of your site keywords to use as inspiration.

Sometimes, the writing well goes a bit dry. If you’re already using SEO on your blog, you can turn to that list of keywords for some ideas on topics to write about. This is really useful when you are in a pinch and can’t come up with anything interesting to talk about. Find a keyword that meshes well with current events and go from there.

3. If you can’t find anything to talk about, turn the problem into an open forum on your blog.

Ask your readers to provide their opinions on an issue that is pertinent to your industry and then discuss this with them. This is a great technique that can help build reader interaction and make your blog less one sided.

4. Say nothing at all.

If you really can’t come up with anything, it’s ok to take a day off once in awhile. Just don’t make a habit out of it. It’s better to wait for a really interesting subject than it is to drone on about your socks if you are really stuck for a topic.

A blog management company can help you come up with new topics and they can also help you stay on target with your blog. These services are invaluable to busy company owners.

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Originally posted 2008-07-18 05:52:44. Republished by Blog Post Promoter

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How to Pick Different Categories for Your Corporate Blog

If you have decided to create your own corporate blog, one of the first things that you may be trying to figure out is what categories to create. Categories allow you to tag and file your blog entries, and they make it easier for your readers to find the specific entries that they are interested in reading based on the tags or categories that you choose. In other words, deciding how to pick different categories for your corporate blog is an important part of setting your corporate blog up for easy reading.

Choosing the different categories for your corporate blog begins by making a list of the different things that you want to write about in your blog. Once you have a good working list of the subjects that you want to touch on when writing your blog, the next step is going to be to open up a category for each of the topics on your list. When you are done adding categories for each of these topics, you should create one more additional category that will allow you to cover anything that goes above and beyond the scope of the categories that you already created. For example, let us say that you are creating a corporate blog for your computer or IT company. Some of the categories that you may include in your corporate blog on this subject will include:

- Computers
- Current Technology
- Industry News
- Company News

In addition to these categories, you may decide that you also like to blog about meeting interesting people and dining out when you attend corporate events. If this is the case, then adding a category to house both of these types of blog entries, or adding a category for each of these different types of blog entries will allow readers interested in learning what you are doing to find out about who you are meeting and what types of dining you are experiencing while attending corporate events and dining out with clients and other colleagues.

When you are building your first blog, reading other blogs for advice and inspiration is a good idea. Blogging on making money and blogging about blogging are not the only subjects that make money when it comes to putting together and writing in a blog. The blogosphere, or the world of blogs, is actually a lot denser with different categories and different topics and subjects that you can write about, which is why blogs are so popular in the first place.

When it comes to choosing categories for your blog, however, it would be wise to look at other corporate blogs that fit into the same niche or industry as yours, to get a feel for what other bloggers are writing about, and what types of blog entries are getting attention in your industry. Once you have a firm idea of what the current hot topics are, you can create categories that are accommodating, and this will ensure that you are working within defined categories that will attract the interest of your readers.

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Originally posted 2008-11-04 05:53:40. Republished by Blog Post Promoter

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  • blog traffic exchangeI finally did it! I outsourced! Hello Dear Ones, I finally did it! I outsourced!  You should too! Welcome to my new website.  It is a work in progress and I have immense gratitude to my team of uber professionals:  CustomTwit who created my graphics (it feels like I have grown up because I now have ultra professional graphics......
  • bulldog1Welcome to the Financial Hard Truth - Can You Handle it? Welcome new readers and visitors to Tough Money Love, one man's blog about the hard truth of money and personal finance.  This is a place for me and for you to read and share information and opinions on all aspects of our financial lives. If you are new to this......
  • tipsTypes of Popular Blog Posts If you own and write in a blog, then you probably understand the importance associated with keeping your blog really fresh and ensuring that your blog audience is completely interested in what it is that you have to say. It can be relatively challenging for people to come up with......
  • foottraffic26 More Steps for How to Get Blog Traffic If you are trying to learn how to get blog traffic, the following tips will definitely come in handy for you. Access to the right tips and tools will help you build up your blog traffic earning arsenal. There are twenty tips in all that you need to keep in......
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