5 User Friendly Corporate Blogging Tips

childproofOnce you know what niche or industry you will be blogging about, the next step in the process that you need to consider before you actually begin writing is some basic blog design tips. When designing and modeling your blog, you absolutely need to be able to keep your readers in mind. You need to create a design that has enough individuality and pizzazz that it will attract new visitors to your blog, but your design should also be comfortable and warm so that readers will return again and again, and striking this balance is not always simple. Here are five tips that will help you create a design for your corporate blog that is balanced between appealing and comfortable.

1 – Choose your blog theme wisely.

The blog theme that you choose should correspond with whatever industry or niche you have decided to blog about. Don’t go off target when it comes to pictures, symbols and other visual aids if they do not have relevancy or a relationship with the niche you are writing about. Your blog theme may be a subtle part of your blog but it is a vital one all the same, reinforcing the affiliation of your blog with the niche or industry that you are promoting.

2 – Introduce yourself so that your audience can get to know you.

Every blog should feature either an about me page, or an about me section where you can introduce yourself to those who are reading your blog. Tell your readers who you are and why you are blogging about the topic you are in, and even more importantly, what objectives you hope to fulfill by blogging. Your readers will appreciate getting to know you.

3 – Offer your readers methods for contacting you.

Do not keep your contact information obscure or hide it from your readers all together. Your readers should have easy access to you through a phone number or e-mail. This has a very powerful effect on building relationships with your readers and customers so do not underestimate its importance when styling your corporate blog.

4 – Make your best work easy to find.

If you write something that attracts more readers or more commenters than usual, make this post more readily available by categorizing it separately or linking it in a section on your sidebar, such as the “Most popular entries” section so that these posts can be regularly read and accessed by your readers and customers in the future.

5 – Make your blog visually appealing as well as easy on the eyes.

This one ought to be pretty straight forward – Don’t jazz your blog up too much with eye catching details because they can strain the eyes and cause difficulty reading. Good fonts to use include Times New Roman, Georgia and Arial. If you want to get a little fancy without sacrificing readability, consider Calibri. You can’t go wrong with dark fonts on light backgrounds, which are the easiest for readability.

Photo Credit: 1

Originally posted 2009-01-30 05:59:02. Republished by Blog Post Promoter

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The Downsides of Free Blogging Platforms for Corporate Blogging

(Blogger, etc… focus on how posts may be deleted forever without warning, lack of professionalism, etc…)

In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read by friends, family members and casual colleagues, then making use of a free blogging platform like Movable Type or Blogger is actually a good idea. These blogs allow you to blog as part of a giant network where you can gain exposure and readership just by posting, which makes them an excellent place for you to start out when you are just beginning to get the hang of blogging. Unfortunately, these are not a long term solution by any means because as a blogger with a free blogging network platform, you are actually subject not only to someone else’s rules relating to blogging, but also a loss of apparent professionalism by not having that individuality or uniqueness that you would have if blogging privately on your own website.

Because you are subject to the rules of the blogging platform that your blog is based off of, you may find your blog posts being deleted for no apparent reason and absolutely no warning, which can force you to deal with a difficult blow. How would you like to write a really nice, really detailed post that will attract readers, only to find out sometime later that it was deleted from the server because a moderator for the blogging platform did not agree with it? No warning is given, nor is any real chance to save your work before it is gone. While most moderators on blogging platform sites like Blogger and WordPress are working hard to be fair, this does not mean that you are protected.

In addition to the risk that your blog posts may be deleted without any real warning or rhyme or reason, another threat that you face is losing your look of professionalism because you are blogging on someone else’s website. This is similar to the difference between having your own domain name, or parking your website at http://www.geocities.com.

Which is more professional, in your eyes, http://www.mycorporateblog.com or http://www.geocities.com/~mycorporateblog?

The same thing goes when it comes to your blog. You want your blog to be a representation of your professionalism as an employee with the company and a blogger on the internet, and what this means is having your own unique blog website using an open source blogging software. WordPress may have a network where bloggers can create their own blogs on site, but their software is also downloadable, allowing you to create your own customized blog off site as well. This gives you an opportunity to create a professional blog that will do everything in its power to uphold your image of professionalism, which is a good part of why you are blogging in the first place.

Photo Credits: 1

Originally posted 2008-11-20 05:18:07. Republished by Blog Post Promoter

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User Friendly Corporate Blogging Tips

friendlyOnce you know what niche or industry you will be blogging about, the next step in the process that you need to consider before you actually begin writing is some basic blog design tips. When designing and modeling your blog, you absolutely need to be able to keep your readers in mind. You need to create a design that has enough individuality and pizzazz that it will attract new visitors to your blog, but your design should also be comfortable and warm so that readers will return again and again, and striking this balance is not always simple. Here are five tips that will help you create a design for your corporate blog that is balanced between appealing and comfortable.

1 – Choose your blog theme wisely.

The blog theme that you choose should correspond with whatever industry or niche you have decided to blog about. Don’t go off target when it comes to pictures, symbols and other visual aids if they do not have relevancy or a relationship with the niche you are writing about. Your blog theme may be a subtle part of your blog but it is a vital one all the same, reinforcing the affiliation of your blog with the niche or industry that you are promoting.

2 – Introduce yourself so that your audience can get to know you.

Every blog should feature either an about me page, or an about me section where you can introduce yourself to those who are reading your blog. Tell your readers who you are and why you are blogging about the topic you are in, and even more importantly, what objectives you hope to fulfill by blogging. Your readers will appreciate getting to know you.

3 – Offer your readers methods for contacting you.

Do not keep your contact information obscure or hide it from your readers all together. Your readers should have easy access to you through a phone number or e-mail. This has a very powerful effect on building relationships with your readers and customers so do not underestimate its importance when styling your corporate blog.

4 – Make your best work easy to find.

If you write something that attracts more readers or more commenters than usual, make this post more readily available by categorizing it separately or linking it in a section on your sidebar, such as the “Most popular entries” section so that these posts can be regularly read and accessed by your readers and customers in the future.

5 – Make your blog visually appealing as well as easy on the eyes.

This one ought to be pretty straight forward – Don’t jazz your blog up too much with eye catching details because they can strain the eyes and cause difficulty reading. Good fonts to use include Times New Roman, Georgia and Arial. If you want to get a little fancy without sacrificing readability, consider Calibri. You can’t go wrong with dark fonts on light backgrounds, which are the easiest for readability.

Photo Credits: 1

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