This is a review of the Nike Blog at inside.nikebasketball.com

Every few days, Nike updates their inside.nikebasketball.com blog. The posts they provide are relevant for the fans of Nike, and they write in a very well written and interest keeping manner. Despite this, the blog is very difficult to find if you do not know where to go. Searching for the blog does not turn up the pages without a nearly exact title. The blog does not provide a way to comment on or about blog posts. The user will easily get the feeling that the blog is part of a non-responsive environment. The links provided are not clear in their use, and the overall graphics scheme of the site leave a lot to be desired.

Availability, 2 out of 10 –

One would think that by typing Nike Blog, that the blog would be on the first page of links. No dice. The blog was very difficult to find without knowing the URL to begin with. Basic SEO principles will improve the find-ability of the blog, and enable it to show in many searches.

Posting Frequency, 8 out of 10 –

The blog might not be updated every day, or every other day. However the blog is updated every few days, and is consistent in updating at that pace. The size of the Nike brand name would make you think that they could hire a blogger or two to post with greater frequency. It is not like there is a lack of content in the world of basketball.

Relevance, 10 out of 10 –

The blog stays on topic amazingly well. The writing is well, even if you have no interest in the sport of basketball. Someone who knew nothing about the game could find themselves hooked after reading the blog, which is a great testament to the blog.

Accuracy, 10 out of 10 –

Nike is very good about keeping bias and propaganda out of their blog. The content they do produce seems to be on point and is without inaccuracies. If only they would take this professionalism and apply it to other aspects of their blog, they could have a phenomenal blog which is a great source of income.

User Interaction, 2 out of 10 –

There is no place for comments to be placed or for users to reply to posts. This distancing from its users seemingly makes the blog a bit elitist, not caring of what their users are thinking. Answering comments is a simple process which would greatly increase the user appeal for the site.

The Nike blog earns a 64%.

The blog can stand to have one or two staff bloggers who post frequently, and respond to user comments. There is a lot to be said for user interaction, it builds trust in a company, to think that are listening and willing to respond to their readers and customers. The styling of the blog could use a lot of work. The other big loss for the blog is the inability to find the blog without a direct link or URL. Basic SEO principles would enable the blog to turn up easily in many popular search engines.

Originally posted 2009-02-09 05:48:10. Republished by Blog Post Promoter

• What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right......
• Review of eBay Developers Program blog This is a review of the eBay Developers Blog. One of the things that set blogs apart from news listings is the ability to interact with the readers, and their ability to interact back. Even a corporate blog should have the capability for readers to post comments to posts. Not......
• Three Secrets of Successful Corporate Blogs Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful......
• Professional Blogging Roundup: Winter Begins Take a deep breath... Smell it? It's December and that means holidays, traditions, food, spending, gift giving, time off of work, and quality time with loved ones. Happy Holidays! See you next Sunday. Corporate The Korea Times presents Blogging for a Living. Photoshop Tutorial writes in with 5 Reasons Why......
• How to Learn from Your Competitors to Build a Better Corporate Blog Sometimes it can be pretty tough to get inspiration for a new corporate blog. You may understand that you need one, but you’re not quite sure where to start. There’s an easy way that you can put together a plan for your own blog and it will only take a......

• The BlogRush Game I Play A month ago I signed up for BlogRush. It's a site where you get a widget that will display five articles from other blogs signed up with them. Your articles get shown on other blogs in their network. It's a great way to get more exposure for your articles.I like......
• PF Spotlight: Punny Money (Update: As of March 16, Nick and Punny Money have returned. Oh, happy day! His latest post discusses the new Burger King 'burger shots' in his normal sarcastic tone. Check him out, he's still as funny as ever.)Ah, alas, it is with a heavy heart that I write this particular......
• SEO Tips for Blog Traffic Generation While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine......
• About Backlinks and SEO Okay this is theoretical, as Google and Yahoo make trade secrets of search engine placement algorithms and frequently and routinely alter said algorithms. To begin with what does a Search Engine desire to have as top ranking results to a search? Quite simply, they want the very best sites. If......
• How To Increase Free Blog Traffic When it comes to promoting your site, you must learn how to create free blog traffic! Yes, there is such thing as "free" blog traffic in addition to all the paid traffic you hear so much about these days. However, purchasing traffic for your blog is not always a good......