Reading and reviewing corporate blogs from other companies is a great way to learn a little bit more about your own blog. Microsoft has a large community of blogs, and a wide variety of bloggers writing in numerous blogs within this community. There are a number of employee blogs in the Microsoft blog community, which is insightful and interesting, but many of the community blogs are rich in technical jargon which is useful to those who are more tech savvy but not necessarily useful to those who are not used to the lingo.
There are a lot of blogs that are from Microsoft or about Microsoft, and many focus on technical advances relating to the Microsoft software. However, there is also a higher education blog that is part of the Microsoft community which relates to programs that are being integrated into universities for students. For example, I read about a software program called Business Intelligence and how Microsoft Performance Point is going to bring benefits to universities and the students who attend them, which was a pleasant subject to read about.
Because so many of the Microsoft blogs are technical in nature, they do not get many comments from readers despite being updated rather frequently. Most of the blogs in this network do not encourage dialog and do not appear to be very engaging. Let’s break down some of the details of these blogs in a purely number way.
Ease of Finding – 9 out of 10.
Once I typed “Microsoft” into Google’s search engine, a bunch of different Microsoft blogs came up. Blogs can also be found through the Microsoft website as well.
Frequency – 6 out of 10 –
These blogs are updated pretty frequently, but not on any real schedule that I can discern. I was finding some blogs with entries that were a few days old, and nothing new or fresh despite plenty to say.
Engaging Writing – 5 out of 10 –
The writing in many of these blogs is really only going to relate to tech savvy readers, or people who are really serious about finding out more information about Microsoft. This writing may be somewhat engaging, but it caters to heavily to a specific audience and leaves out a lot of potential readers in the process.
Relevance – 6 out of 10 –
Blogs in this network are highly catered to people who are seriously into technology, and as a result, they really are not relevant to the general public as a whole.
Focus – 8 out of 10 –
Perhaps too focused, but the focus here is good.
Honesty – 7 out of 10 –
The technology and software blogs appear honest, but I am less sure about the employee run blogs, giving these guys a solid 7.
Interactivity – 3 out of 10 –
These blogs are not very interactive, as they spend no time facilitating conversation or answering questions for readers.
Responsiveness – 3 out of 10 –
These blogs are not very responsive, as it does not seem like anyone is creating conversation in the comments, or even responding to those which are posted.
Grand total score for the Microsoft blog network is 48 out of 80.
Originally posted 2009-02-11 05:03:48. Republished by Blog Post Promoter
Related Posts -
What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right...... -
Yahoo Blog Review This is a review of the Yahoo Search Blog. Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of...... -
Starwood Hotels Blog Review This is a review of The Lobby, a blog by the Starwood Hotel company. The first thing that you notice upon arriving to this blog is that it is visually appealing, and this company has clearly captured a good look and is running with it. The Lobby is a blog...... -
Blog Wild By Andy Wibbels If you are completely new to blogging for small businesses, this is the book to read. While there are quite a few books dedicated to this subject, few are this easy to read, or this informative. We weren’t quite sure what to expect from this book, but we ended up...... -
How to Pick Different Categories for Your Corporate Blog If you have decided to create your own corporate blog, one of the first things that you may be trying to figure out is what categories to create. Categories allow you to tag and file your blog entries, and they make it easier for your readers to find the specific......
Related Websites -
The Realities of Blogging for Money In the last few years the number of people who are trying to blog for secondary income has increased dramatically. People think that if they can write some letters into a word document and get approved by Google AdSense theyâll make some money. Itâs a lot more complicated than that,...... - Blogging As the title states "Blogging", which i have done very little of the past few weeks. It''s a well known fact! that if you have a blog, you should write a little blurb everyday or at least try. I have neglected to do that because i have been involved in......
-
Top 50 Romance Novel Blogs to Watch in 2009 Romance, I can't get enough of it. I'm constantly surfing the internet subscribing and looking into new blogs geared toward romance novels and the genre. I've compiled a list of fifty blogs that I think readers and authors of romance should watch this year. In this list there are group...... -
Technorati Tracks Blog Traffic Exchange Effect Technorati is a online website community that is focused specifically on weblogs, and it can be extremely beneficial to register your blog with Technorati. Knowing how you can benefit from everything that Technorati has to offer is an important first step in getting the most out of your web presence....... - Will VOIP & IP Telephony Eventually Replace Traditional Phones? What is VoIP? It uses the same principles as a phone but it uses the transmission of the internet. Most VoIP to VoIP phones are actually free - amazing no call charges and no more bills.So if there were VoIP networks set up all over the world with everyone......
