There are three basic ingredients that are necessarily in building a successful and professional blog, which are the ability to provide high quality content, the need to develop a loyal readership, and the offering of quality products or services based on the niche or industry the blog is based in. When these three components work together, they can allow you to create a significant and steady income online through your business, by turning your corporate blog into an effective marketing campaign. So what does it take for these three keys to corporate blogging success to come together?

- Quality Content Production –

The origin of any extremely popular online blog is the quality of the content that is written for it. Whether your posts are interesting, informative or surprising, you need to find a way not only to gain attention but also the approval that comes from new visitors who find content appealing to them. Another important aspect when it comes to creating appealing content is the ability to motivate your readers to recommend your website to other potential readers, creating a viral effect that will boost traffic for your corporate blog, increasing loyalty for your company.

- Maintaining Loyal Readership –

First and foremost, the content that you post in your corporate blog should be consistent with whatever theme you have created for it. If you deviate from the initial purpose of the blog, you may end up creating confusion among your readers, which may lead to a significant decrease in your readership, which is the exact opposite of what you should be hoping to attain. The content that you create needs to consistently provide value to your readers. The heart and soul of your blog will be your ability to provide useful, entertaining, insightful, thought provoking or informative content to those who are reading. If you fail to provide this to your readers, it will reduce their loyalty, discouraging them from recommending your blog to their friends and family.

- Quality Products and Services –

Now that you are maintaining reader loyalty as well as attracting a consistently growing subscriber base, a couple of basic assumptions can be made. First, your readers have an obvious interest in the theme that your blog is based around. Second, it can be assumed that you command respect from your readers as an authority figure on the subject of your blog. This means that at this point, there is nothing wrong with making passive recommendations about the products that your company offers, showing them how these products or services will meet their needs.

Do not crowd your blog with advertisements or sales pitches, but continue to give them informative information with a few advertisements mixed in. This is the best way to maintain your readership loyalty while getting your sales pitches out in a passive way.

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Originally posted 2009-01-29 05:54:29. Republished by Blog Post Promoter

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Although video content is lauded and championed as the future of the internet, there is still a lot of dissension over whether it has a place in corporate blogging. While there is no one clear answer to this, there are a few benefits that videos can bring, as well as a few downsides. Let’s look at each of these to help you determine whether or not your corporate blog can benefit from the addition of video.

Benefits

1. Increased interest.

If you have quality video content, this can only interest your readers and encourage them to keep coming back. Video content sometimes does a better job of getting your message across, and if you are producing your own videos, you’ll be getting the benefit of extra face time.

2. Increased consumer trust.

This really only applies if you are starring in your own videos. By putting a face with the posts, your audience will start to feel more connected with you. This is a double-edged sword however. If you are stiff in front of the camera, it won’t work well. If you’re a naturally engaging personality however, there are a lot of benefits to posting videos.

3. Taking advantage of viewer comprehension.

Text based comprehension is historically pretty low. That’s why advertisers usually rely on television or radio, since it takes advantage of visual and auditory senses. By providing your blog visitors with video postings, you will be able to take advantage of all three mediums, audio, visual and text based learning.

Downsides

1. Poor quality.

You should only post videos if they are high quality and enjoyable. If your videos have poor sound or the picture is distorted, it gives the impression that you are too cheap to get a good camera and sound system. This is not an impression that any company wants to give the public. If you’re going to do it – do it right.

2. User generated content.

If you are considered putting up user generated content, such as YouTube videos, you run a lot of risks. They may not be professional and they may provide yet again, the wrong impression of your company. Even if a video is the most viral creation ever made, that doesn’t mean it belongs on your site.

3. Not as discoverable.

Video posts will not be indexed by search engines the same way as text posts, so you are losing out on the opportunity to take advantage of more keywords. The key to beating this is to have more than just a video in your post. Write an introduction with keywords and commentate on the video. If necessary, provide a transcript to get more keywords into the post.

With the right approach, video is a great thing for a corporate blog. You just need to take the time and money to produce high quality videos and utilize the right posting structure to make sure that they get indexed. If you’re not ready to do this, it is best to wait and make the most of your blog the way it is.

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Originally posted 2008-09-18 05:53:40. Republished by Blog Post Promoter

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Ask a dozen different bloggers for strategies on getting a better corporate blog ranking, and you will get a different opinion for everyone that you ask. There are a number of ways to increase your blog’s search engine rankings in the top search engines like Google, Yahoo and MSN, as we touched on in Part 1 of this blog series. The best approach for you to take is to find a number of different strategies that will work for you, combining them for the best possible results. Here is a look at some more of the best strategies for success with generating better blog rankings for your corporate blog.

6 – Internal Links

Link between all of your different posts any time that it makes sense for you to do so. Make sure that keywords are included in the links. This is excellent for your readers because it provides usability, and it is also excellent for the search engines by providing visibility.

7 – Press Release.

When your business blog is offering plenty of excellent content, you should take the time to publish a press release to announce it. Make sure that the press release includes good information about your blog, and offers a link so that readers can find it. This will not only add to the link popularity that was mentioned in Part 1 of this series, but it will also help you improve your blog rankings over all in search engines and among your readers.

8 – Networking.

Take the time to compile a list of websites that relate to your niche or your industry. Contact whoever runs or publishes the website and recommend your blog as a potential resource for the people reading their websites. If you have posted high quality content on a regular basis, most of these website owners would be more than happy to recommend your blog as a resource for visitors to their websites.

9 – Professional Help.

Consider hiring a professional SEO consultant that can help you with any of the strategies that you are having difficulty putting into action. SEO experts do exactly this for a living – They live to help increase the search engine ranking for websites of all kinds, and they can benefit you and your corporate blogging endeavor as well.

10 -Networking with Links.

Network with other bloggers that operate in the same industry as you. Linking up with other relevant blogs is an excellent way to share readers as well as rankings. A little bit of occasional linking with other blogs and websites in your industry will help your blog and will allow you to facilitate communication not only on your corporate blog, but elsewhere as well, which is a great way to improve your search engine ranking for your blog.

These are only five strategies and there are plenty more to consider when it comes to increasing your blog rankings and getting the most out of your blog generation strategies.

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Originally posted 2009-01-23 05:48:29. Republished by Blog Post Promoter

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