This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series – Now here are another handful of tips for your consideration.

- 4 – Keep each piece of content short, simple and concise to get the point across without being too wordy.

There is another saying here that is worth remembering, KISS. KISS stands for “Keep it short and simple”. Most people who prefer to read blogs online are scanners, meaning that rather than reading your entire blog post from end to end, they will more than likely skim over the post to determine whether they have the interest and the time to actually read further. You may actually have a lot to say, and you may find your content interesting, but most people who are reading online simply do not have the time or the interest to read every piece of content that they come across. In other words, you need to get to the point as quickly as possible. Publishing short posts on a more frequent basis is always ideal to publishing lengthy articles more rarely, if you want to keep the attention of your readers.

- 5 – Create links as often as you possibly can.

Creating links is what builds credibility for your blog, and it is also capable of indicating to your readers that you are an expert in your chosen field. People do not necessarily have time to figure out what others are doing, so in a way it is your place to let them know. Link to other blogs, websites, products, services and other information on the internet and build a network of associates that will gladly create a return link to your website. There is nothing that dictates that you cannot talk about other people and their content in your blog, and it may just inspire them to write about your blog as well.

- 6 – Make sure that everything that you post is both lively and interesting.

Every one of the blog posts that you write should be snazzy, snappy and fun to read. Even if you are not necessarily a natural born writer, there is nothing that dictates that you cannot learn how to effectively write blogs. The key to writing lively and interesting content for your blogs is to write in your blog as if you were speaking to a friend, or even if you were speaking to yourself. You need to remember that you need to get to the point quickly, though. And when you are writing blog entries, if you want them to be on topic, relevant and informative, make sure that you are addressing the 5 W’s of journalism, which are Who, What, Why, When and Where. Address these in the first paragraph of your blog and you will already be on the right track with the blog entries that you write.

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Originally posted 2009-02-27 05:32:49. Republished by Blog Post Promoter

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If you have ever felt like you were blogging to a wall, you know how difficult it can be to engage your audience. During the first few weeks or even months after starting your own corporate blog, there are going to be dry periods where you are writing for a handful of people. This is the most frustrating period and many bloggers pull up stakes. However, if you can begin writing more effective posts, you will start to see an increase in readers.

So, how do you that? There are many ways that you can gauge the overall effectiveness of your blog. We’re going to look at the two most important ways and provide tips on gauging and improving your effectiveness. Let’s get started!

Reader Effectiveness

This can be a tough one to gauge, at least at first, but you can learn a lot if you take the time to do your research. You will need to make sure that you have analytics software installed on your blog (Google Analytics is one of the best and it is free). This is going to be one of your main tools when it comes to figuring out how you are impacting your readers.

There are three main ways to gauge whether or not you are reaching your readers:

1. The amount of comments left on your blog
2. Whether or not your traffic starts to climb
3. How many links you are getting from other sites

All three are vital to your corporate blog – but it’s not always easy to improve this area. First, start by including your audience in the discussion. Ask them direct questions, encourage them to leave comments, and keep up the conversation with them. Little by little, you’ll notice more interaction and your blog will begin to pick up steam.

Search Engine Effectiveness

While the results from this can be a bit slow to realize, you should start to see something happening if you are blogging effectively for search engines. You can gauge this by:

1. How high your Google Page Rank is.
2. How many new links you have coming in to your blog
3. How well your blog does in results pages
4. How many people are entering your site from search engines (see analytics)

If you are using keywords and not seeing your blog anywhere in the search results for that keyword, there is something wrong. Either you are picking keywords that simply have too much popularity, or you are not using them the right way.

Density is vital when it comes to keywords. You’ll need to include the phrase in the title of your post, in the first and last sentence and throughout the post. A good rule of thumb is to shoot for 2 to 3% density on your keywords or phrases. This will make a big difference.

If you are using keywords where there are already millions of results, fine tune your approach. For example, instead of real estate, you can use the keywords Montana Real Estate. Focus on long tail keywords as well to start building up solid results.

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Originally posted 2008-09-17 05:46:26. Republished by Blog Post Promoter

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This is part four in our series about good tips for good corporate blogging. We have touched on three tips each in the first part, second part and third parts of this series. – Now here are another handful of tips for your consideration.

- 10 – Know the value of a good title for your blogs, and choose headlines that are clear for and attractive to your readers.

Don’t be afraid to make statements that are bold and directly touch on the information within the blog post. Just make sure that your snazzy and keyword-oriented blog post headlines are honest, and avoid misleading your readers. There are a number of formulas that can be used to create blog post titles that are winners. The ideal blog post is one that is convincing to your readers but also keyword oriented for the purpose of search engines. Some examples of solid titles for blog posts include:

- The Secret to [Blank]! - “The Secret to Making Money Online!” for example.

- How to Eliminate [Issue], Once and For All! - “How to Eliminate your Smoking Habit, Once and For All!” for example.

- The Answer to [Problem]! - “The Answer to Obesity!”, for example.

- Little Known Ways to [Blank]! - “Little Known Ways to Lose Weight Quickly!”, for example.

- [Something Desirable] can be yours! Now you can [Great circumstance]! – “Quit your Job Today! Make Even More Money Online!”, for example.

- [Do] [Something] like [Someone Desirable]! - “Throw a Party like Paris Hilton does!”, for example.

- Have a [Something] that you can finally be proud of! - “Have a killer body that you can finally be proud of!”, for example.

These titles immediately capture attention and imagination. If you want to get the attention of your readers, then you need to be willing to craft titles that are interesting, exciting, attractive and rich in relevant keywords.

- 11 – Craft a blog posting checklist to make it easier to cover all of the bases before you click on the publish button.

If you craft a checklist that touches on the most important aspects of writing in your corporate blog, and you run through the checklist after you write each of your posts, you will have an easier time of making sure that your blog entries are “post ready”. As it was mentioned before, posting a blog before you proofread it is like going out without brushing your hair or applying makeup. Some of the things that you are going to want to touch on for this purpose include proofreading for spelling and grammar errors, using a clear and concise headline, touching on the 5 W’s in the first paragraph of your blog entry, and writing your blog post in a way that allows it to be easily skimmed by your readers. In the final part of this series we will offer a more thorough checklist, though there is nothing wrong with crafting your own based on the needs of your blog and those who read it.

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Originally posted 2009-03-03 05:42:40. Republished by Blog Post Promoter

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This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series – Now here are another handful of tips for your consideration.

- 7 – Write clearly and concisely when it comes to everything that you publish in your blog.

You should be aiming to craft short and to-the-point questions. You should only be touching on one single concept per sentence in order to keep the attention of your readers. Avoid writing using double speak or technical terms and jargon that may persuade your readers not to stay. Your sentences should be simple and straight forward, rather than forcing your readers to think hard about the meaning that you are trying to get at. Use specific punctuation marks, including dashes and commas, as liberally as you possibly can. In some ways, it may be ideal to spoon feed your content to your readers to make sure that no part of the meaning is lost, and that your readers come away feeling confident about what they have read.

- 8 – Use keywords as often as you possibly can when writing in your blog post, but only where they feel natural.

Using relevant keywords often when writing your blog posts will help you stay on purpose, and they will also appeal to the search engines. Your search engine rankings will go up, and you will likely enjoy more traffic as a result. This is one of the reasons why your blog should have a solid purpose statement before you begin to write in it. The more clearly that you are able to convey the purpose behind your blog, the more consistently you will be able to deliver messages that are on task and on target with the niche or industry that you are attempting to sell. The more often your preferred keywords show up, the more likely you will be to garner improvements in search engine ranking and results.

- 9 – Write conversationally when you write in your blog.

Rather than writing with a formal edge to your writing, you should be writing as if you are speaking to an old friend. Your blog should be friendly and conversational, but only as long as you’re still providing information and value in each of the blog posts that you create. There is nothing wrong with implementing common expressions from speech in your blog posts. For example, you can use terms like these:

“Hey guys”,

“Go Figure!”,

“Now I’m asking you”,

“Gotta love it!”

“What’s up?”

You should also keep the age of your average reader in mind when determining the “voice” of your blog entries. Ending each blog post with “TTYL” for “Talk To You Later” may not go over as well for certain audiences as for others. Just keep in mind that the rules for conversation in a blog are not the same as writing content for other purposes, as things are much more casual and conversational when writing and communicating in a blog.

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Originally posted 2009-03-02 05:36:43. Republished by Blog Post Promoter

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