Most people have a pretty firm grasp on why we need to blog, but knowing how to blog effectively is a completely different story all together. “Strategies and Tools for Corporate Blogging” creates a comprehensive approach to the development of a corporate blog program. This particular book is an excellent reference that touches on absolutely every aspect of corporate blogging from A to Z. There is also a section for blog auditing that will help you size up the market and determine how successful your blog may be in your target market. If you take John Cass’ strategies to heart and follow them to the best of your ability, then there is no reason why you cannot create a corporate blog that resonates well with your customers and reaches out to new target audiences in the process. If you are thinking about creating your own corporate blog and you just need the right information to kick start the process, then this reference can be truly indispensable as an effective tool for getting your corporate blog going.

In this book, John Cass provides us with an excellent wake up call, highlighting not only how blogging can improve our relationships with customers, and he also tells us the exact recipe that is needed for success. This includes the mechanics behind corporate blogging, how to make it a part of our marketing scheme, and how to develop guidelines for our employees who will be charged with keeping the blog populated with relevant content. Cass takes the time to describe real examples of what successful companies have managed to do in the past, and what new corporate blogs can do to get on the blogging bandwagon and move forward. If you are thinking about implementing a corporate blog for your company, then this reference book is an absolute must have.

John Cass will deliver absolutely everything that you need to know when it comes to effectively harnessing the amazing power that comes with corporate blogging. By properly utilizing blogger relations, you can directly connect with your buyers and customers more effectively than ever before. If you are already aware of the fact that your company needs a blog, then the next most logical step in the process is to arm yourself with the right information on creating a blog that is successful and effective, and this book provides the information and resources that you need to make that happen. If you are ready to create the most efficient and effective corporate blog that you can, then this book by John Cass will provide an excellent jumping off point for you to begin with.

Originally posted 2009-01-06 05:34:06. Republished by Blog Post Promoter

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The concept of viral content is something that you need to have a firm grasp on if you are trying to get your corporate blog out there. The question of whether or not your corporate blog is viral enough really comes down to what is happening when people visit. What kinds of content are you sharing with your readers? Are you writing content that your readers want to pass around? If you are writing content that is worthwhile to read but does not go very far beyond that, then no, your corporate blog is probably not giving off the feeling of being very viral in nature, which is going to prevent your readers from wanting to share your content with absolutely everyone they know.

In order to make your corporate blog more viral, you need to have a firm understanding of what people find to be viral on the internet. What are the hot subjects within your niche or the industry that your company operates within? Let us say that you are operating within an industry that has to do with working from home, working at a desk, or otherwise working in an office setting. Posting blog entries about productivity in the workplace, a subject that everyone concerns themselves with is something that will get the attention of your readers. Articles regarding being productive while working from home, stretches to do in the office to stay awake, and how to prepare a good cup of coffee using your department’s bland blend are all excellent topics that could become viral in the minds of the right readers.

If you know what it takes to bring your content to a more viral level, then readers will pick up on this excellent copy and want to pass it around. Making something viral is all about turning your blog content into something that is going to inspire feelings like, “My boss would love to read this.” And “I think my sister-in-law will benefit from some of the suggestions here.” And if the first recipients enjoy what they read and see merit in sending it elsewhere, that is when it will continue to be passed around, taking on a truly viral nature as people continue to find reasons to pass it on to someone else in their circle. Imagine if each of your readers send your blog link to a friend, a family member and a colleague every time you posted something noteworthy. Can you imagine the burst in traffic that you would be experiencing on a fairly regular basis at that point? This concept is completely attainable, as long as you learn how to produce noteworthy content that is going to become viral as your readers find it and find reasons to pass it on to people all over the globe. This is the true way to create viral media, and it really is not as difficult as you might imagine as long as you have something to say.

Photo Credit: 1

Originally posted 2008-11-11 05:16:16. Republished by Blog Post Promoter

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This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written by and for the intended audience, since this tends to produce a book that gets right to the point and manages to hit all the right notes.

Weil’s writing style is very conversational, which is very well suited for smaller companies that may not be all that up to date on the technical jargon or for those that are simply looking for a quick explanation that cuts through the hype. Readers expecting a highly technical tome would probably be disappointed, since the intended audience is really those who are not already into blogging, but looking for ways to help their company.

The author has been quite a celebrity in the corporate blogging world and has been credited with really explaining to the masses what this is all about. Her numerous television appearances and her own site have served as great education and the book really takes it to that next step. Inside, she answers all of the questions that a beginning corporate blogger may have, making it seem quite easy to get started.

By breaking down the entry barriers, Weil is making it much easier for anyone to start their own corporate blog. We appreciated the up-beat tone of the book and the way that she really presented her information without talking down to the reader. As the experts that got advance copies of the book stated, this can easily save you five to six months of heartache and get you started off on the right foot.

That is what really matters in the world of corporate blogging and for that, we give Weil high praise. She could have gone a little more in depth on a few topics, but overall, we found that the book was an easy read that got the job done. It isn’t probably a good book for those that already have a pretty good grasp of the technicalities of running their own blog, but it is very useful for those just starting out.

By getting through all of the stuff that can doom a corporate blog to failure and showing small and big companies how to go about corporate blogging the right way, Weil has performed a very important service. We highly recommend this book to anyone that is just starting out, especially if they are completely new to corporate blogging as a concept and as a means of reaching out to your customers. It was a quick read, and did exactly what it said it would. Anymore, that is a rare combination, especially when it comes to business advice books. It is well worth the time and is certainly a good reference book that you can go back to time and time again.

Originally posted 2008-08-15 05:47:50. Republished by Blog Post Promoter

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