A corporate blog can be an incredible promotional tool, but it can also be used for networking purposes. Nearly every company can benefit from networking and much of the current internet community has been built on the back of social networking. How can you take advantage of this trend and put it to work in your blog? Here are just a few tips to get you started.

1. Make a list of all the related blogs in your industry.

Let’s say that you manufacturer tools and you want to reach out to possible customers that could be using your tools. It’s a good idea to do some research and find all of the different blogs out there that are owned by companies that could benefit from your products. This is definitely time well spent. Create a list of all of their blogs and subscribe to their RSS feeds. Keep track of what they are posting about and start reaching out to them.

2. Leave comments on their blogs.

One of the best ways to get noticed is by leaving a comment on their blogs. Keep it complimentary and professional and make sure that you use your company name and the address of your company’s blog. This is an easy way to open up the lines of communication and it only takes a few seconds. You’ll be able to reach out to companies all over the world using this method and you’ll be building up relationships that could pay off in the future.

3. Schedule a blogging event.

One great way to get the attention of other companies is to host an event that could include them. Get creative and think of different types of events that would suit your industry. Invite other corporate bloggers to attend. If necessary, find a way to host a special expo or something that is somehow related both to blogging and to your business. You’ll be able to get a lot of press and the coverage will only help increase your business.

4. Reference their posts in your posts.

If you want to give someone a corporate shout out, don’t be shy. They’ll probably be honored that a) you read their blog, and b) you thought enough of their post to reference it. This is can be used by doing a trackback, or simply by including their URL and some quotes. However, this should only be done if your post is complimentary and serves to buttress their own point. They’ll feel like you are an ally and they will be much more likely to reach out to you as a result.

These are just a few simple means of utilizing the power of blogging to increase your networking reach. Give it a try and see how many new contacts you can come up with in a week. Don’t forget to keep cultivating and looking for new opportunities. New corporate blogs spring up every day and there is a world of opportunity out there just waiting for you.

Photo Credits: 1

Originally posted 2008-08-27 05:49:59. Republished by Blog Post Promoter

• Corporate Blogging Pitfalls It has been widely recognized that blogging is an excellent way to publish content to a website, and many corporations and other businesses are beginning to embrace this idea with a great amount of enthusiasm. Not only are companies creating corporate blogs, but sometimes a single employee blogs as well,......
• How to Avoid Corporate Blogging Disasters For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on......
• Sunday Roundup: Blogging Tips and Resources Good morning Sunday readers! Are you looking for some blogging tips to help out your blog or thinking of starting one? Check out our quick guide below to some great places for ideas and resources. General: Marketing 2.0 asks Corporate Blogger: Angel or Demon? For a humorous look at Thoughts......
• When Companies Blog - The Good, Bad and Ugly Side of Corporate Blogging Although corporate blogging can be a powerful tool, there is a time when it can get pretty dicey. Without proper management, a blog can be a disaster that can end up ruining your corporate image. Let’s take a look at three examples of the good, bad and ugly in the......
• How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......

• VOIP Companies And VOIP Networks Are Increasing The Coverage One of the main consumer concerns that slowed the early trend towards VOIP phone services was the concern that phone communication done via Internet would not have enough network coverage to allow for appropriate use for the common individual. When many people think of VOIP, they think of a......
• VegaStream - VoIP & Emergency Services VoIP and Geographic LocationThe emergency services have come to rely on certain features of the traditional telephone system to enable them to do their jobs and to safeguard against misuse of the general publics privilege to call them night or day. The key feature is the Caller Line Indication......
• Meet The M-Network: An Interview With Pinyo From Moolanomy. Over the course of the next 8 Wednesdays, I am posting interviews with the other members of the M-Network so you can get to know them a little bit better. If you don't already read these sites, you really should check them out! To be fair I am going......
• How to Build a Blog - Stop Failing and Start Earning! If you really don't know how to build a blog then you aren't alone! So many people give up on their dream of making money online simply because they don't know how to make a success out of what they're doing. However, there are ways to save time and......
• Hire Lazy Man to Manage Your Blog... (sort of) When I had started blogging in 2006, I never expected to be any good at it. In the 10th grade, I had one teacher (hi Mrs. Paige), who criticized my writing so badly I was moved from the honors level to a place where a couple of sentences qualified as......