Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be missing out on a great opportunity. Let’s take a look at a few ways that you can start utilizing these techniques to help increase readership and retain your audience.

1. What is the value of your post?

One of the easiest ways to determine whether or not you have a compelling post is by estimating just how valuable your post really is. Has the topic already been covered in thousands of different venues? Does the post contain information that will somehow help the reader accomplish something? Is your post thinly veiled promotion? Once you know the answer to these questions, you’ll be able to start working on developing content that is truly compelling.

2. How do your readers react to your posts?

If the answer is “I have readers???” you may have a problem here. If you are basically shouting in the wind and you’ve never had a single comment on your blog despite your best efforts to market it, chances are the problem may be a lack of compelling content. This is the type of post that gets people talking, sharing and will help you make the most of viral traffic.

3. Does your post somehow make an emotional connection with the reader?

This isn’t an easy task in many cases. Let’s say that the niche for your corporate blog is washing machines. It can be tough to find a way to make an emotional connection over an appliance. However, it can be accomplished. What do people really care about when it comes to washing machines? Overall price, functionality and whether or not it eats clothes are great stepping stones that can be used to emotionally manipulate your readers (in a good way.)

4. Does the post make your readers want to know more about you personally?

When you create compelling content, you create a relationship with your readers. Once they start writing you personally, you can be assured that you are developing a good audience that is engaged by what you talk about. You may not be writing hard promotional copy with your corporate blog, but what you are doing is building that friendship – the easy way.

Compelling content can be subjective, but generally, it involves an emotional response that is evoked in the reader, and that someone can benefit from, even in a small way. Whether it’s through laughter, tears, or a feeling of “I’ve been there too” compelling content is the secret to success with corporate blogging, especially when you are first starting out.

You’ll be building a reputation as a corporate blogger that can be incredibly useful in the future, no matter what industry you may be working or writing in.

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Originally posted 2008-11-14 05:32:44. Republished by Blog Post Promoter

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Ever since Google purchased Blogger, Blogger has seen the addition of all kinds of interesting gadgets that create additional functionality and personality for your blog. Gadgets are essentially widgets, but by Google’s standard. You can show off your favorite quotes from movies, insert flash games, and show off the weather in your region or a number of other interesting things. Not all of these gadgets are ideal for a corporate blog, however, so which are? Here is a look at some of the best Google gadgets for blogging using the Blogger platform.

1 – Followers, which is found in Basics.

Followers is essentially what you get when you combine Twitter with RSS. You can follow people, people can follow you, and people can subscribe to your blog anonymously if they do not want to be followed. This is one of the easiest possible ways for you to attract more traffic to your blog. You can follow other people and they will more than likely begin to follow you in return, bringing new faces to your blog rather regularly.

2 – HTML / Javascript, which is also found in Basics.

This gives you the ability to add your own code to your blog page, which will significantly and exponentially enhance its functionality. You can add your own opt-in box for example, in order to begin your own mailing list. You can also easily add links and images to your other pages, making your blog work for you better than before.

3 – Feed, another gadget found in Basics.

This feature will allow you to add a feed from another blog, a Squidoo lens or even your author page on EzineArticles.com if you are an author there. Basically, it allows you to link your pages together, letting your readers find other content of yours such as your Twitter or Squidoo pages.

4 – Countdown, which is found in Featured.

This allows you to add a count down feature to your blog. You can count down to anything you like, such as a birthday, the launch of a new product, Christmas, or anything else that you like.

5 – AdSense, another gadget found in Basics.

This is a great way to make some extra money from your blog. You need to make an account with Ad Sense first, so put a few blog entries together before you apply for an account. Then you can create your Ad Sense account and add your special code to the gadget in order to begin earning money through advertising.

Adding gadgets to your blog through Blogger is simple. You just need to log in to your Dashboard, clicking on Layout and then Page Elements. Then click on the “Add a Gadget” link in the area where you would like to install the gadget and you are good to go.

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Originally posted 2009-02-20 05:31:34. Republished by Blog Post Promoter

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