While there are plenty of resources available that tell you what to do when it comes to corporate blogging, there are very few that will let you what not to do. Mistakes are rampant in corporate blogging, especially when you first get started. Not all are dire, but some may have a lasting effect and could harm the future of your blog. It pays to know what you should do and it pays even more to know what to avoid. Here are the most common mistakes made by corporate blog owners.

1. Abusing social bookmarking sites.

Anyone who has ever had their site banned from digg or any of the other major sites knows how frustrating it can be. When you are first getting started with this form of promotion, it is all to easy to get carried away and submit every single post you have. This is frowned upon and will likely buy you the reputation as a spammer, or someone that should be ignored.

There is no doubt that social bookmarking is powerful, but that power should not be abused. Submit your posts sparingly, and avoid black hat techniques for promotion. Study which of the posts make it to the front page of these sites and then see which of your own would fit that general form. If necessary, write posts that will appeal to the users of these sites, but always remember the integrity of your site.

2. Failing to post pictures in your blog.

This is an easy one and it is also the one that trips up many blog owners. Have you ever seen a pictureless blog? It’s flat, it’s boring and there is nothing on the page to draw the eye. Pictures, when used properly, enhance your blog. A lack of pictures makes it dull.

Try to stick to one picture per post, or even every other post. If necessary, post more than one but remember that not everyone has a high speed connection. Optimize those images, use them sparingly and remember that a picture is worth a thousand words.

3. Ignoring your audience.

This is deadly to any blog. If you are not paying attention to what your reader’s want to know, then you may as well quit blogging right now. While you can’t please all of your readers all of the time, you can find ways to make them feel included, and to write what they want to know about.

One of the best ways to determine what your audience wants to know is by using an analytic program that will give you more insight into your site’s traffic. Pay attention to the keywords that are used to find your site, pay attention to what searches are performed and measure traffic to see how effective your posts are.

While there are certainly more mistakes that can be made, these are the most common. Try to avoid making them on your own corporate blog and you’ll be able to enjoy the fruits of your labor.

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Originally posted 2008-10-24 05:35:47. Republished by Blog Post Promoter

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The sad reality is that every year thousands of corporate blog die a quiet death and the only one that notices is their owner. Whether it is through a lack of attention, or simply an inability to find the right audience, keeping a blog alive can be a difficult task. If you are struggling to figure out whether or not it’s time to let your blog die a natural death, there are a few things to think about first. Quitting may be your best option, at least when you consider how much time and money you spend, but it should also be your last option.

Before you decide to throw in the towel, it’s a good idea to give it one last ditch effort. Take a month and set aside some extra time to really promote your blog. Remember, the people who succeed are the ones that held on for just a little bit longer. You could be missing out on thousands of readers if you quit too early. Here are some quick tips to help you form your last ditch effort.

1. Optimize Your Keywords.

Take the time to go through your posts and optimize them completely. Don’t forget the post titles either since this is very important. Post new content as well that is optimized and let the search engines re-index your site. This may help bump you up a few spots in the results page.

2. Start Submitting Your Feed to RSS Directories.

This strategy can work in many different ways. First, you are getting your feed out there in front of more people, and second, you are building quality backlinks, which in turn help your search engine placement. Aim to submit your feed to at least 50 directories to give yourself a good chance.

3. Write Posts That Get Attention and Promote Them.

Many times, the only reason a blog fails to find a readership is simply due to the fact that it is boring. Read through the front page of Digg and other social bookmarking sites and see what people are interested in. Write content that is applicable to your own site, but still follows this format and then submit it to these sites.

4. Use StumbleUpon.

While the advertising service here is hit or miss, the regular aspect of the site can bring in huge results, depending on your topic. Set up an account and stumble your site. You should be able to pick up at least a few new readers right away and over time, this will keep occurring.

Still not working? Or you were spending too much time blogging and not enough on your core business.

5. Get Professional Help.

Buildify exists to help. Contact us and we will be glad to help.

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Originally posted 2008-10-17 05:20:32. Republished by Blog Post Promoter

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The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start reading your corporate blog. Let’s take a look at just a few hints that will get you started.

1. Promote your blog on your own site and in company material.

Take yourself back to a few years ago when more companies started building an online presence. Back then, you had to put your URL on everything (and you still should be) to get noticed. The same is true to today. It is important to actively and heavily promote your corporate blog in any way that you can. Adding it to your site should only take a few minutes and you’ll be capitalizing on people that are already interested in your company.

2. Use social networking sites.

Submitting your blog posts to places such as Reddit.com and Digg.com are great ways to increase your traffic and discover new customers. Keep in mind however that generic posts that are not very interesting are probably not going to get voted up on to the front pages. Pay attention to the posts that make the front page on social networking sites and find a way to do something similar on your own blog. Top ten lists are always popular and there is usually a way that you can create one for your own business. Let’s say that you run a corporate blog for a shoe store. You could do a top ten list on common foot injuries and how they could be prevented. Get creative!

3. Schedule interviews or invite guest bloggers.

Let’s face it, unless you are an incredibly engaging person, your blog might get a little bit dull from time to time. Inviting a high profile blogger in your industry to guest post on your blog is a great way to get cross traffic. If they won’t do that, schedule an interview with them and post it on your blog. By including someone who is more popular, you’ll be leveraging their success and putting it to work for your site.

4. Use keywords.

Smart bloggers use keywords that will ensure that their blogs are discovered. Read up on search engine optimization and then put those same techniques to work on your blog. You’ll be ranked higher in search engines, your discoverability will go up and you’ll be promoting your company the easy way. SEO is not that difficult and its benefits are numerous. Find keywords that are popular and integrate them into your blog posts.

5. Comment on other blogs in your industry.

Whenever you leave a comment on a blog, include your own URL. Many people underestimate just how powerful a comment can be. Just make sure that the comment won’t count against you or your company!

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Originally posted 2008-09-02 05:08:37. Republished by Blog Post Promoter

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Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial.

When you are considering traffic to your blog, it is vital to look beyond just how many unique visitors you are getting. One of the most important statistics to consider is how long each visitor stays on your site. For example, if you are seeing a lot of visitors that only visit one page, or stay for mere seconds, this may be indicative that you need to work on your content a bit.

One of the easiest ways to increase the length of time each visitor stays on your site, and thereby exposing them to more of your advertising and content, is to practice good deep linking. First, let’s go over the general principle of how this works. Let’s say that you were going to give someone a link to your site, when you know that they are interested in topic x. Do you give them the main page of your blog and then force them to search around for topic x, or do you point them in the direction of that exact page where they are going to find what they are looking for?

Web readers are scanners by nature, and if they are not seeing what they are interested in, they generally don’t want to take the time to hunt for it. Deep linking sends them to the exact page they are interested in, and provides them with an instant content fix. While they may not be visiting your main page right away, they are still getting the benefit of reading your content, and liking what they find.

You can take this to the next level, by practicing deep linking in each post. It is a good idea to keep a list of all the posts that you have made as well as their direct links. Anytime you write a new post that references a topic or something that you covered in one of these old posts, you can link to it.

A shortcut to this technique involves installing a plugin on your blog that will deliver related post titles at the end of each blog post you make. This is an incredibly effective way of increasing overall visit times and building up a dedicated readership.

The bottom line is, even if a reader ends up bypassing the main page at first, they will be much more likely to stay on your site if they like what they see. Try experimenting with deep linking and with related posts to see if your statistics on visit times improve. Chances are you should see a big difference in these numbers, especially over time.

Give deep linking a try today and see what kind of results you can get.

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Originally posted 2008-10-13 05:09:32. Republished by Blog Post Promoter

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An important part of promoting your corporate blog is making sure that you have plenty of good inbound links coming into your site. This can help increase your overall popularity, as well as how search engines rank your site. While there are some methods of building links that promise the moon, they are generally considered as bad links by search engines and they should be avoided.

So, how do you go about getting quality inbound links for your site? There are few techniques that you can use that will dramatically impact your site’s links, but they will take some work. It is important to remember that you’re not going to see instant results, but over time, these link building strategies will work.

The first step is to create content that people will want to link to. This means posting breaking news, funny lists and other content that is generally referred to as “Linkbait.” Once you start publishing content like this however, you’ll have to take one more step to get results. This means submitting that post to sites like Digg.com, Reddit.com and other social bookmarking/news sites. You may need to try a few different posts to see which ones get the most results. When in doubt, pay attention to the posts on these sites that make the front page and see how you can implement the same techniques.

Next, you’ll need to start submitting content to other sites. While you’ll want to stay away from most article submission sites, EzineArticles.com generally gets some pretty good results. Make sure that you include your blog’s link at the bottom of the article. Pages like this are generally ranked very well by search engines, so this will be seen as a “quality link.”

Another key is publishing content that people want to read, content that affects them on an emotional level. They will be much more likely to link to you and share your content if you can do this. One of the biggest mistakes a corporate blogger can make is being too “corporate.” No one really wants to read boring posts that do not affect them personally. Find a topic that is suited to your blog that will produce an emotional response in readers.

Memes are another great way of getting links, but results will vary. Techmeme.com is a good example of one of these sites. There are hundreds out there, but you’ll want to focus on the most popular ones. Submit your site and try to be the first to break news on an important subject. You’ll likely get many links as a result.

One technique that is little used is to submit answers to discussion groups/Yahoo Answers and other sites where users try to find information. Make sure to include your site’s link at the bottom of your answer if you do try this and always remember that what you say could affect your company down the road. When used properly however, this is a great way to get a lot of easy links back to your site.

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Originally posted 2008-09-28 05:28:17. Republished by Blog Post Promoter

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