If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

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(Blogger, etc… focus on how posts may be deleted forever without warning, lack of professionalism, etc…)

In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read by friends, family members and casual colleagues, then making use of a free blogging platform like Movable Type or Blogger is actually a good idea. These blogs allow you to blog as part of a giant network where you can gain exposure and readership just by posting, which makes them an excellent place for you to start out when you are just beginning to get the hang of blogging. Unfortunately, these are not a long term solution by any means because as a blogger with a free blogging network platform, you are actually subject not only to someone else’s rules relating to blogging, but also a loss of apparent professionalism by not having that individuality or uniqueness that you would have if blogging privately on your own website.

Because you are subject to the rules of the blogging platform that your blog is based off of, you may find your blog posts being deleted for no apparent reason and absolutely no warning, which can force you to deal with a difficult blow. How would you like to write a really nice, really detailed post that will attract readers, only to find out sometime later that it was deleted from the server because a moderator for the blogging platform did not agree with it? No warning is given, nor is any real chance to save your work before it is gone. While most moderators on blogging platform sites like Blogger and WordPress are working hard to be fair, this does not mean that you are protected.

In addition to the risk that your blog posts may be deleted without any real warning or rhyme or reason, another threat that you face is losing your look of professionalism because you are blogging on someone else’s website. This is similar to the difference between having your own domain name, or parking your website at http://www.geocities.com.

Which is more professional, in your eyes, http://www.mycorporateblog.com or http://www.geocities.com/~mycorporateblog?

The same thing goes when it comes to your blog. You want your blog to be a representation of your professionalism as an employee with the company and a blogger on the internet, and what this means is having your own unique blog website using an open source blogging software. WordPress may have a network where bloggers can create their own blogs on site, but their software is also downloadable, allowing you to create your own customized blog off site as well. This gives you an opportunity to create a professional blog that will do everything in its power to uphold your image of professionalism, which is a good part of why you are blogging in the first place.

Photo Credits: 1

Originally posted 2008-11-20 05:18:07. Republished by Blog Post Promoter

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There are three different primary considerations to make when it comes to naming your corporate blog. You cannot simply choose a name that you prefer, if it is not relevant to your business or attractive to your prospective readers. Likewise, you cannot choose a name for your corporate blog that is attractive to your prospective readers but that is not relevant to your company or that will not be easy to find in search engines or through word of mouth. Here are the three most basic characteristics that your corporate blog’s new name should follow.

- When choosing a name for your corporate blog, you should choose a name that you enjoy.

If you like your blog and feel comfortable writing in it, then you will almost certainly write more often. Because the more you write, the more successful your blog will be, it is absolutely vital that your blog be a comfortable and productive destination for you to write in. When choosing a name for your corporate blog, you are going to want to select a name that resonates with you, in order to keep you writing for a good long time.

- When choosing a name for your corporate blog, you should choose a name that is relevant to and attractive for your readers.

Fun blog names, interesting blog names and otherwise attractive blog names are the blogs that attract the most traffic. “My corporate blog” is not a blog name that is going to inspire people to come and visit, to keep reading, or to pass a link to your blog on to their friends, family and colleagues. By making your blog more attractive by giving it a good name, you are inviting interested parties to come and check it out.

- When choosing a name for your corporate blog, you should choose a name that makes your blog easy to find and also offers relevancy to search engines by utilizing important keywords.

The name of your blog is what will appear in the title of your search engine results. The name of your blog is going to have an impact on your search engine results. If you can, implement your most important keyword into the title of your blog. This way, every time someone references your blog they will be doing so by mentioning your most important keyword. Careful consideration is definitely needed to make sure that you have a productive corporate blog name, at least if you are serious about attracting visitors to your blog.

All three of these considerations are important if you want your corporate blog to stand out. While your content is the most important part of your blog, having a solid name is definitely important. Your corporate blog name should be keyword driven, reader friendly and also motivating to you if you want a reason to keep writing in your corporate blog. Once you choose a good name and website address for your blog, you will definitely be in business and will see an increase in visitors to your website.

Photo Credits: 1

Originally posted 2008-12-10 05:24:54. Republished by Blog Post Promoter

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