In a special address to an audience comprised of chief executives, Bill Gates recently said that regularly updated blogs and journals could be a great way for firms to let customers, staff members and partners alike what they are doing or working on. He has said that blogs created advantages over other ways of communicating which are older or outdated in nature, such as e-mail and website communication. More than 700 employees working for Microsoft are already using blogs so that they can inform people about their projects and keep them up to date.

The blessing of blogs by Bill Gates came during a keynote speech that was given during the Microsoft annual CEO summit, which was held at the Microsoft campus which is in Redmond, Seattle. The speech served as a canter through many of the forthcoming technological developments that business bosses need to know about, according to Bill Gates and Microsoft. The speech covered new wireless technologies, mobile phones, RFID, digital cameras and broadband, and all of the uses that can be gleaned from each of these vital technologies that businesses need to stay at the top of their game.

Bill Gates also made a point to dwell on the concept of blogs. He said that although blogs began primarily in the technical community, and even though they have much broader social implications now, they can also be used and taken advantage of by businesses as well. Bill Gates believes that blogs hold great advantages over older forms of communication and means of communicating and staying in touch like websites and e-mail. E-mail messages tend to be imposing, and they can easily miss out on key people that need to be included. Gates also noted that websites can be a problem as well, because they demand that visitors return regularly in order to find out if any changes have been made to the site, and websites require regular updates to avoid allowing them to become stale.

However, according to Gates, these problems can be solved by using blogs and RSS feeds, allowing viewers and readers to know whenever a blog has been updated. What blogging and these notifications are about is making it easier for people to communicate with one another. The ultimate idea here is that you should be able to get the information that you want, when you want it. Many Microsoft employees have already embraced these concepts, as there are more than 700 Microsoft employees who are currently maintaining corporate style blogs in order to let people know what they are working on. Microsoft does not currently make any of its own blogging tools, though it is largely expected to move into this industry very soon, pitching it into even sharper competition with Google, AOL and other companies.

Photo Credits: 1

Originally posted 2008-12-08 05:48:04. Republished by Blog Post Promoter

• Blogging for Business Pt 2 Continued from "Blogging for Business pt 1" So why is there so much fervor surrounding business blogs and corporate blogs? Unlike corporate websites, business blogs are extremely cost effective to launch and quite surprisingly easy to maintain, because there are so many powerful and easy to use tools out there.......
• Using Corporate Blogging to Grow Your Business One of the best reasons to give corporate blogging a try is that it has the potential to really help you grow your business. If you are just establishing your online identity or if you are trying to actively increase your customer base and your sales, a corporate blog can......
• Why Fear Blogging? Are you afraid of blogging? Many companies and businesses are actually quite afraid of corporate blogging because they are afraid of being different. It's time that we get over our fears, however, because the new way of establishing permanent relationships with people is to ask "Do you have a blog?"......
• Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and......
• Improve Corporate Communication with Blogging In this day and age, the hottest media and the hottest method for communicating with customers, employees, business partners and competitors are through corporate blogging. If you create a corporate blog for your business, and you follow some basic strategies for improving communication through this popular online media, you will......

• Workout is Starting A few days back I asked whether an hour of gym is worth an hour of sleep. I wrote that thinking that I couldn't squeeze more into the day with my work schedule and maintaining this blog, Lazy Man and Money, and some side businesses that are just starting. I've......
• Comparative Advantage: Why You're Not A Plumber My wife says I'm not very handy. I'm just as handy as the rest of the world. I have two hands. I just don't know how to use them for much more than typing or lifting a coffee mug. But I also believe my lack of handiness is because I've......
• Blogging and Article Marketing A web log is a collection of journal posts that follow a particular theme. These blogs are easily maintained, updated frequently, and do not require any real technical knowledge to run and maintain. A lot of blog owners work to distribute information on their favorite subject. However, many blogs are......
• Product review: Microsoft Response Point 1.0 Product review: Microsoft Response Point 1.0 Microsoft's small-office VoIP system, buoyed by speech recognition, combines extraordinary ease and a restricted feature setBy Mike HeckApril 29, 2008 Microsoft's Response Point is PBX software that runs on Embedded XP inside of hardware sold by three Microsoft partners -- Aastra, D-Link, and Quanta......
• Do You Need A Website When Starting An Internet Business Do you need a website when starting an internet business? This is a good question that often comes up when a person is looking for ways to start an internet business. Let's talk about some aspects of this issue. Hopefully these will help you to decide whether you want a......

In this day and age, the hottest media and the hottest method for communicating with customers, employees, business partners and competitors are through corporate blogging. If you create a corporate blog for your business, and you follow some basic strategies for improving communication through this popular online media, you will make waves not only in your company, but in your industry, and the entire market as well. More and more companies and corporations are turning to blogging as a means of communicating within the industry. Do you want to start corporate blogging now, while there is still time to make waves, or do you want to wait until you’re stranded with the old forms of communication, when your competitors are reaching out to your customers via their corporate blog?

Face the facts:

If you want to improve communication in your company, you need to start blogging. Corporate blogging will allow you to create new lines of communication between employees, business partners, customers and company and competitors as well. By creating a corporate blog at this point, you are simply opening your company up to the same lines of communication that other companies, possibly within your industry, are already utilizing to reach out to new customers and target markets.

The level of communication that you can create by corporate blogging is better than every other form of communication available between businesses and their customers. If you do not already have a corporate blog, or if you have a corporate blog but you are not properly utilizing it, then you need to make a change right now. If you do not have time to write in a corporate blog as the owner of a company, you need to find someone who can keep up with your corporate blog for you. There are plenty of corporate communication consultants and professional bloggers out there that are more than capable of writing a corporate blog for you. The best corporate blog is one that is written by the company itself, but if you cannot find a way to maintain your own corporate blog, you need to seek help rather than scrapping the idea all together.

Corporate blogging opens up new lines of communication between everyone that your business could ever come in contact with. If you want to create new ways for your customers to reach out to your company, or for your employees to communicate with you and within the business, then you need to create a corporate blog. Once you understand how a corporate blog works and how it can benefit you, you will better understand the importance behind keeping a blog for your company. Try it out for a couple of weeks, open up new lines of corporate communication, and then make the decision of whether you want to keep it up on your own or hire in a corporate communication consultant that can help you get the job done.

Photo Credit: 1

Originally posted 2008-12-19 05:19:45. Republished by Blog Post Promoter

• 3 Smart Blogging Techniques for Business Owners If you are getting ready to launch a corporate blog, there are a few techniques that you can use to make sure that it is a success. By utilizing these methods you can ensure that you will quickly build up a new readership and starting increasing your customer base. Corporate......
• When Companies Blog - The Good, Bad and Ugly Side of Corporate Blogging Although corporate blogging can be a powerful tool, there is a time when it can get pretty dicey. Without proper management, a blog can be a disaster that can end up ruining your corporate image. Let’s take a look at three examples of the good, bad and ugly in the......
• Is a Niche Blog Right For You? If you’ve been considering starting a corporate blog, but you’re not quite sure that your company is ready yet, there is still a way that you can get your feet wet and start taking advantage of what a blog can do for promotion. Instead of closely defining a corporate blog......
• Does Your Company Need a Blog? One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you'll need to decide what you want......
• Boost Your Income with Blog Secrets If you have a blog, then you are already on the right track to boosting the income of your business. Blogs are incredibly useful for people who are looking to make money online, either as self employed individuals, business owners, or anyone who is just looking to make cash online.......

• Making Money and Blogging, Part II: ADS-The Beginner's List             Talking about Ads will take more than one post, and to tell you the truth; I do not like reading long posts either, so I am going to break it down to segments. Here we go with the first one:       The Bad List    ......
• Criminal Public Background Check - How To Avoid Being Scammed By Doing Criminal Background Checks The world has become a cautious place. Just take a look at the availability of resources that can help an employer perform a criminal background check. The sad fact is, it's an essential part of the landscape today but without this ability to check someone's credentials, issues can hurt a......
• Companies Can Create Or Destroy Value Enhancing customer value is essential for most organisations. However, in order to achieve this, companies need to closely examine their customer management (CM) strategies and evaluate carefully where they are creating value and where they are inadvertently destroying it.At any stage of customer management, value can either be created,......
• VoIP vs PBX - VoIP is Winning the Battle PBX phone systems were the standard in recent years. These were needed to handle the huge telephony needs of big business. But a PBX is expensive, highmaintenance, and difficult to upgrade when the company needs change.With the ubiquitous Internet availability, businesses of all sizes have another option for their......
• How You Can Use A Blog To Accelerate Online Success by Danny Austin The fact is, blogs are no longer just online diaries of people’s personal lives. Both online and offline businesses can use blogs to take their products and services to a wider audience, increasing their traffic, leads and sales. Let’s look more closely at a few of the......

The first question that needs answering when it comes to journeying down the path to creating a social media endeavor like a corporate blog is “Why?” For business, it is already expected that a company have a website presence, but what do consumers really want to see when they try to research you or your company online? The truth is, when consumers and other people begin to research you online, they are preferring to read what other people are saying about you, or they are looking for a chance to see you in action, reading about your expertise, how you solve problems, and so on.

Newsletters, testimonial ads and standard website content are excellent at getting the word out about your company, and they will never be completely replaced by blogging, but they are all clearly one way forms of communication. If you send out too many newsletters, your readers may stop paying attention, or they may regard your correspondence as spam outright. On the other hand, for those who prefer to receive information via e-mail, blogging is still quite the viable option.

Blogs allow you to reach out to your customers and other consumers more easily than ever, by allowing you to:

- Provide information and resources that are topical and relevant on a regular basis,
- Receive feedback from your readers, engaging them in discussions that are relevant specifically to them,
- Distribute your content on a much greater scale thanks to search engines and RSS feeds.

Additionally, blogs give your readers and customers a lot of additional capabilities, including the chance to:

- Receive regular updates from you,
- Receive updates from you when they want to, and if they want to, rather than on your schedule,
- Take things away from your blog, sharing them with their network
- Find you more easily through search because of tagging and keywords.

Chances are, your customers are finding new ways to become connected now than in the past. Blogs will give you more juice with Google, and they will also allow you to differentiate yourself much more clearly from other businesses, and all it takes is a little bit of personality, and a little bit of work. Corporate blogging is all about pouring your passion for your company into a medium that your customers will gladly respond to. Internet users love blogs, and are attracted to blogs, so by writing in a blog, you can touch your customers past, present and future in new ways, giving them a reason to work with your company.

Now that you know why blogs are so important, and now that you understand what they can do for you and your company, the next step is obviously going to be to create your own blog. Your business can benefit in a number of ways when you run a corporate blog, so now is the time for you to implement corporate blogging in your marketing strategy for better business.

Photo Credits: 1

Originally posted 2009-01-16 05:57:56. Republished by Blog Post Promoter

• Starting your Corporate Blogging Effort Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically. 1 - Begin by defining your purpose. This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media......
• Make Blogging Work for Your Business pt 2 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a......
• What You Can Gain From Using Feedburner If you are publishing a corporate blog that has an RSS feed, and you should be, it is important to use a service that will allow you to enhance that feed and learn from it. One of the best services out there for this is Feedburner, and it can make......
• Does Your Company Need a Blog? One of the latest trends is corporate blogging, but is it right for you company? Not every company under the sun can benefit from having a blog, but there are quite a few benefits that can be reaped in the right circumstances. First, you'll need to decide what you want......
• Projecting the Right Image of Your Company Through Your Corporate Blog Few people realize how powerful a blog can be when it comes to projecting an image to the public. Words have a power all their own and the wrong ones may sink your company’s reputation. Before you even start your own corporate blog it is very important to first come......

• Norstar? Avaya? How Do I Buy a Business Phone System? 3 Simple Parts - Lines, Stations, and Voice mailLet's say it again, "Lines, stations, and voice mail." This is the basis for all business phone system purchases. If your salesperson is thorough, he will discuss each of these elements with you.1. How many incoming telephone lines will your business......
• 4 Tips on Retaining your Blog Readers When you first create a blog, getting people to visit it is definitely going to be one of the most important considerations that you make. Simply attracting these blog readers is not enough if you are not guaranteeing in some way that they will stick around, or visit more often.......
• Turning Blog Visitors into Blog Readers One of the most important things that you can understand when it comes to your blog and attracting readers is that there is a difference between people who are blog visitors and people who are blog readers. Blog visitors are people that are attracted to your blog for one reason......
• Why Blog? I'll Tell You Why! The word "blog" is one of the most popular words on the internet today. This buzz word is one of the most popularly searched terms on the net because increasing numbers of people are trying to figure out what blogging is all about. A blog is a web log, or......
• Blogs need to eat too! Feed your blog with 39 ways to build your RSS Subscriber base. So easy a slackjawed yokel could do it! Blogs gotta Eat Too! Here are 39 Great Ways to Feed Your blog so it Grows Educate Your Readers - How can they subscribe to an RSS Feed, if they don't KNOW what an RSS Feed is?It is essential to discuss what an rss feed is, what a feed reader......