Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful corporate blogging, that any business owner can implement. They are easy to follow and you’ll be able to start seeing the benefits right away.

1. Be Original.

This can be broken down into three main sub categories: Design, Content and Promotion. Let’s look at the first one, design. There are thousands upon thousands of free themes out there for most blogging platforms. That doesn’t mean that you should be using one. When you’re running a corporate blog, you don’t want to have the same theme as some crazy teenager that’s a little bit emo and a whole lot desperate. It gives the wrong impression. Spend the money to have a theme designed for you that is original.

Next, let’s look at content. Sure, it’s easy to lift content or use snippets of other articles that have already been published. But why would anyone want to read that? You’ve got to put yourself in your reader’s shoes. You may be busy and a blog post may be the last thing on your mind, but you’ve got to take that time to write an original post. It will pay off. Lastly, promotion. You’ve got to find an original way to get your site noticed. This means using social networking, PPC ads and having a great campaign that will get the attention of readers.

2. Be Prolific.

The best blogs are the ones that publish every day, and in many cases, more than once a day. Frequent publishing has many benefits. First, you’re giving your readers an excuse to come back more than once and to visit every single day. Second, you’re building more opportunities for search engine indexing. The best corporate bloggers take the time to really knuckle down and commit to producing lots of original content every single day. It does pay off.

3. Be social.

Today’s online world is social and if you’re not taking part, you’re missing out. Encourage comments on your blog, talk to your readers, not at them. There are many little ways that you can be social on your blog. We’re not saying drop that veneer of professionalism, but you’ve got to find a way to reach out to them. Remember their names, use social networking sites, leave comments on other blogs. These are just a few ways that you can be social and increase your readership.

If you’re not comfortable commenting on another blog, mention one of their more interesting posts. Chances are they’ll be thankful for the publicity and they’ll return the favor. This is an easy way to build up your blog’s readership and make some great contacts in the blogging world. Corporate blogging is a great tool, especially when it is utilized the right way.

Photo Credits: 1

Originally posted 2008-09-01 05:04:21. Republished by Blog Post Promoter

• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• Making Sure Your Corporate Blog Works For You Not Against You One of the main problems facing corporate bloggers is that their posts can be taken the wrong way, or controversy can get stirred up. Since one blog post has the potential to make or break your company, it is very important to make sure that you are managing your blog......
• 3 Topics to Not to Write About on a Corporate Blog So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that......
• Marketing the Smart Way with Corporate Blogging Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and......
• What Makes a Corporate Blog Stand Out? Right now, thousands of companies are using corporate blogging as a means of reaching out to new customers. This means that the field is incredibly crowded and getting more so every day. How do you get your blog to stand out from the crowd? It can be complicated at times,......

• Lemonade Award Thanks to Ocean of Perspective and to The Inspired Self for passing us the Lemonade Award!  This award is passed to bloggers for showing great Attitude and/or Gratitude.  Since the purpose of this site is to inspire living from your true nature and acting accordingly in the world, we thought we would......
• Greg Jarboe of SEO-PR discusses youtube and Video Marketing at SES London 2009 At SES London 2009, Greg Jarboe, President and Co-Founder of SEO-PR, was interviewed about youtube and Video Marketing by Liana Evans, Director of Internet Marketing at keyrelevance. Jarboe was one of the speakers at the Online Video Update - The Next Wave session, which provided tips on how to......
• 10 Ways to Apply Twitter to Public Relations Twitter seems to be everywhere these days. Sam Champion and Chris Cuomo (and they are obsessed) from Good Morning America are on it and so is Oprah. But what's all this tweetness about? And how can you, as a public relations professional, get "in" on all that Twitterful action?...
• Principles for Good Blog Design, pt 1 Most of the open source blogging platforms out there are going to come with at least a few different basic blogging designs. Some platforms call them themes, others call them templates, and others still have completely unique names for them. Most of these basic themes or templates have nothing inherently......
• Coming Up with a Blog Niche Are you beginning a brand new blog? One of the first decisions that you are going to want to make is where you want to put your blog, and then you are going to need to choose a blog niche. One of the best ways to get your blog started......