If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well.

The book starts off with the author talking about how he was once pretty skeptical about the benefits of corporate blogging. However, his journey led him to believe that this is an incredibly effective means of communication. He then begins to lay the framework for anyone to start their own blog. We appreciated the brief history of blogging, but it did feel a bit like filler. However, for those that are completely new to the concept, this chapter will be pretty informative.

The chapters are very brief and easy to read. He makes his points well and doesn’t get too into any one point. It moves right along and covers the basics, or anything that a busy site owner will need to grasp to get started. We liked the fact that he spent a lot of time discussing the aspects of building a blog the right way and appreciated the section on blog hosting options. Again, for those completely new to blogging, this is essential information.

The chapters on blogging etiquette and how to write a great blog should be read more than once. They offer some really great tips that should not be ignored. Again, they are brief, but the author does a great job of getting his points across without skimming over the subject. The chapter on the relationship between your blog and your site is also very informative and covers all of the important points that you will need to know.

Our favorite chapter however was on the legalities of blogging. So few actually cover these points and they are vital if you are planning a blog. From the decency code to questions on what you should and should not cover, this chapter is worth its weight in gold.

He wraps up the book with some great case studies that show the power of corporate blogging in action.

Overall, we really appreciated the author’s style and the way that he got his points across. This was an easy read and it did a great job of really breaking down not only the way to get blogging but why it is so important. It’s a great inspirational book that will most likely inspire readers to try their own hand at blogging and that is what it is also about. Blogging is an incredible medium and has much to offer, and this book did a great job of explaining how to make it work for you. We highly recommend this book to any company owner, and to those that may already have their own blog. You’ll undoubtedly pick up some great tips within.

Originally posted 2008-08-29 05:48:11. Republished by Blog Post Promoter

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• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......
• How to Encourage Comments on Your Corporate Blog If you’ve decided that you are going to allow readers to comment on your blog, there are a lot of benefits that you can reap. In addition to increased page views, comments allow you to build up a strong relationship with your readers. They can be very beneficial, but it......
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If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just want to get to the heart of the matter, this is the perfect book. It’s hard hitting, logical and presents a clear case as to why you should and why you shouldn’t have a corporate blog

The author did a great job of defining what a corporate blog can and cannot do. This is a great way to learn more about how high you should set your expectations for your blog. If you have pie in the sky ideals, they may be shot to pieces, but at least you won’t waste your time approaching your blog from the wrong angle. The book covers pretty much everything you could ever want to know about business blogging, from the tools you’ll need, to what you can really expect your blog to accomplish for your company.

Although the author uses a healthy dose of skepticism, he also provides some tips that you can really use. For example, he covers the fact that topical blogs are usually much more effective and popular than blogs that simply discuss company business. For those that are still unsure of what blogging is or why you should be doing it, the advice is very clear cut and easy to understand. You can go from a complete blog newbie to a pro just by reading this book.

The book covers what you will want to avoid with your blog as well, especially when it comes to presenting a professional appearance. There are plenty of tips contained within the pages of the book to get you started out on the right path. Although the title would indicate that the author is anti-business blogging, the opposite is actually true. He just seems to want to bring a dose of realism into the world of corporate blogging and help site owners achieve their goals the right way.

You can follow along as a blog is started from scratch, learning all the way about what you should and should not do. This was a great way to present the information that business owners really need to know and this section alone was worth the cost of the book.

Overall, we highly recommend this book to anyone that has considered starting their own corporate blog. You’ll be able to learn quite a bit about the entire process as well as learning some specific mistakes that you should not make with your own blog. We appreciated the way the author presented the information and found it to be a very quick read that was well targeted to the main audience for this book. If you don’t have a lot of time, this is the perfect book to read before you get started on your corporate blog.

Originally posted 2008-09-05 05:13:27. Republished by Blog Post Promoter

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• The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own......
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If you were one of the early adopters of corporate blogging, or if you are on the fence about whether or not it is a solid form or promotion, recent statistics show that more companies than ever are getting their feet wet and beginning to take blogging seriously. What does this mean for the small business blogger or those that are trying to dominate their niche? There has never been a better time to get established and to do it quickly.

Although market flooding is certainly a long way off in the future, as corporate blogging becomes more acceptable, it is only a matter of time before the majority of big name companies give it a try. While all will not be successful, they have the power of promotion behind them that the little guys do not. This doesn’t mean that you should give up however, in fact, this should be the impetus you need to get your blog started today, not tomorrow.

Why is corporate blogging going mainstream?

Many believe that this is due to the fact that it is a powerful medium, at least when utilized correctly. There are plenty of disaster stories out there of corporate blogs gone bad, but there are far more success stories that are fueling the fire. Even some of the oldest companies in the world are now trying their hands at corporate blogging and it is paying off generously.

One of the main reasons that corporate blogging is so effective, and is growing in popularity so quickly is that it gives companies the rare opportunity to personally reach out to their customers and grow their businesses. While overt pitches and shady dealings are quickly discovered, it’s the solid blog owners, that keep posting every day and giving quality information are rising to the top.

Dominating a niche is important no matter what business you’re in, and a corporate blog can accomplish this in many different ways. First and foremost, from an SEO point of view, you are creating hundreds of pages of optimized content that can be indexed and ranked. If you do this correctly, you can easily dominate the first few pages of results for your keywords.

You can also dominate a niche by establishing your company as the authority, before your competitors do. We highly recommend that business owners do some research into what their competitors are doing. If they aren’t blogging yet, that is the perfect time to reach out and grab an audience before someone else does. There are millions of blogs out there, and more are created every day, and for those that don’t want to get swept under the carpet, taking the time to establish that authority now will definitely pay off in the future.

The face of corporate blogging will continue to evolve and change, but for now, it is clear that it is going mainstream and before long, the majority of companies will be taking advantage of it in one way or another.

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Originally posted 2008-12-01 05:37:27. Republished by Blog Post Promoter

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