If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

• Ad Revenue From Corporate Blogs Many companies don’t consider the fact that they could actually make money from their blogs. The popularity of online advertising has made it easy to include ads from all over the world, and Google Ads in particular make it very easy to target your readers with advertisements that they will......
• Top Five Reasons Corporate Blogs Are Vital As more companies get into the world of corporate blogging, the word is spreading that this is a great way to reach out to the public. There are five specific benefits that any company can reap as a result of setting up a corporate blog. 1. Cheap means of marketing.......
• 5 Tips to Get More People to Read Your Corporate Blog The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start......
• Starting your Corporate Blogging Effort Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically. 1 - Begin by defining your purpose. This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......

• How to Get Blog Traffic in Five Steps Every blogger is looking to achieve the exact same thing: They are hoping to be read. There are millions of bloggers that give the idea a shot but then eventually give up because they feel like nobody is reading them. They feel like if they are unable to get blog......
• Internet Network Marketing - The Reality The reality of the internet network marketing industry (The Home Business Niche) is people do not really know what they are selling. Raise your hand if you had someone ever call you up and tell you they have been in the network marketing industry for 15 years and they have......
• How to Get Blog Readers Many people start blogging and just assume their blog will have readers. They don't promote much, just with a few social networking and bookmarking sites, and maybe with a few comments in forums. They just assume that if their content is interesting, people will come to their blog. Those blogs......
• Make Money Blogging - Creating a Successful Blog From The Start If you are the type of person who likes to express your views and thoughts, you can benefit from uploading information to the internet. You can give directions or tutorials, teach others, reveal new facts, and many more, in the form of blogging. While uploading information to the internet,......
• Sales Marketing Information - Gather Useful Knowledge Of Information Marketing Sales Internet, despite the exposure to fraud, provides a great opportunity to earn money on the Internet. Among many of the legitimate means of generating income on the Internet, Information marketing sales is growing to become the most successful one.If you, like most people hate to sell, then you should know......

(Blogger, etc… focus on how posts may be deleted forever without warning, lack of professionalism, etc…)

In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that is only meant to be read by friends, family members and casual colleagues, then making use of a free blogging platform like Movable Type or Blogger is actually a good idea. These blogs allow you to blog as part of a giant network where you can gain exposure and readership just by posting, which makes them an excellent place for you to start out when you are just beginning to get the hang of blogging. Unfortunately, these are not a long term solution by any means because as a blogger with a free blogging network platform, you are actually subject not only to someone else’s rules relating to blogging, but also a loss of apparent professionalism by not having that individuality or uniqueness that you would have if blogging privately on your own website.

Because you are subject to the rules of the blogging platform that your blog is based off of, you may find your blog posts being deleted for no apparent reason and absolutely no warning, which can force you to deal with a difficult blow. How would you like to write a really nice, really detailed post that will attract readers, only to find out sometime later that it was deleted from the server because a moderator for the blogging platform did not agree with it? No warning is given, nor is any real chance to save your work before it is gone. While most moderators on blogging platform sites like Blogger and WordPress are working hard to be fair, this does not mean that you are protected.

In addition to the risk that your blog posts may be deleted without any real warning or rhyme or reason, another threat that you face is losing your look of professionalism because you are blogging on someone else’s website. This is similar to the difference between having your own domain name, or parking your website at http://www.geocities.com.

Which is more professional, in your eyes, http://www.mycorporateblog.com or http://www.geocities.com/~mycorporateblog?

The same thing goes when it comes to your blog. You want your blog to be a representation of your professionalism as an employee with the company and a blogger on the internet, and what this means is having your own unique blog website using an open source blogging software. WordPress may have a network where bloggers can create their own blogs on site, but their software is also downloadable, allowing you to create your own customized blog off site as well. This gives you an opportunity to create a professional blog that will do everything in its power to uphold your image of professionalism, which is a good part of why you are blogging in the first place.

Photo Credits: 1

Originally posted 2008-11-20 05:18:07. Republished by Blog Post Promoter

• Professional Blogging Roundup - Trust Issues and More Less categories this week, but the quality of the links is still top-notch. Take a break from your festivities to glance through a few of these posts: Corporate Miami Examiner asks As a leader, should you be blogging? Business and Leadership says low trust for corporate blogs. Network World wonders......
• Make Blogging Work for Your Business pt 2 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a......
• Facilitating Conversation for Better Corporate Blogging Content One of the biggest facets of corporate blogging is the facilitation of conversation, but facilitating communication, community and conversation is not limited to boosting traffic or boosting sales, because it can also allow you to come up with new ideas for content. If you are looking for new ways to......
• 9 Great Tools to Make Corporate Blogging Easier Here are nine ways to make corporate blogging even easier for you. Writing your blog should be enjoyable and fun, rather than just a task you have no interest in doing. These some really great tools should help make blogging more fun and enjoyable for you rather than a chore......
• Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and......

• Is High Definition Video Conferencing Right for Your Business? If you are looking into purchasing a video conferencing solution for your business, chances are you are considering whether to invest in high definition (HD). Just as HD is changing the television viewing experience by depicting shows with vastly improved clarity and detail, HD video conferencing is transforming the way......
• Should You Use Free Blogging Sites? There are certainly many blogging sites online today. It has become the biggest trend in communications for business and for personal reasons. A blog is a wonderful business tool that allows you to build a presence online as an expert in your field and develop a following of loyal readers.......
• Meet The M-Network Friends: An Interview With Mike From Quest For Four Pillars. Now that I have wrapped up all the interviews with all 8 M-Network members other than myself, I decided to expand the series a little and include all the friends of the M-Network who participate in our group projects and forums. Up this week is Mike from Quest For......
• Guest Post at Spend On Life When Ashley at Spend on Life asked me to guest post on her blog I was pretty excited about it. I have read her blog for a while and think the content is really great. My post is now up so all of you head on over there and......
• Let's Get Some Perspective, People! Okay.  So I'm pretty much ready to again tend to this "social media for the reluctant" project again.  I've unearthed my now seemingly ancient editorial calendar from last summer and find that it is, indeed, ancient.  About half the topics I had planned to write about before Tropical Storm Fay......