If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding new customers and improving the relationship with existing customers. Here are a just a few reasons that a corporate blog can help your site and your company.

1. Increased overall traffic.

Whenever you add new content to your site on a regular basis, you’ll be able to give your visitors that much more to look at. As you continue, they’ll want to keep coming back to see what you’ve added and you’ll notice a surge in your traffic. Blogs are usually published daily or every few days, so you will have many opportunities to keep your customers coming back. As a bonus, the more time they spend on your site, the more likely they are to buy something

2. Increased Search Engine Rankings.

One of the top reasons to add a corporate blog to your site is that you will increase your chances of getting a higher search engine ranking. The more content you add, the more keywords you’ll have at your disposal and you’ll increase your chances of getting higher up in the rankings. Every day you post you’ll be able to have those new pages indexed so it becomes easier for new customers to find you. After a few weeks of publishing your new blog you should notice that your traffic picks up as a result of your new search engine rankings and listings.

3. Increased customer confidence.

A corporate blog allows you to build a relationship with your customers. They’ll see that there really are people behind the façade. If you properly manage your blog, it is a powerful tool that can really engender a whole new level of trust with your customers. They will see you as a trusted resource and be much more likely to spend more time at your site and to buy more of your products.

4. Increased brand awareness.

The result of all of this time spent on your site and the availability of your content means that you will have a much better shot at building a strong brand and maybe even becoming a household name. With time, you will be able to build a very strong brand that is instantly recognizable.

To make sure that it is recognizable for the right reasons, it is a good idea to think about using a blog management service that can help you avoid missteps. These companies can assist you with SEO and attracting new readers to your blog as well as the process of daily management and important advice to keep your blog on track. This is a must if you have never blogged before and you want to make sure that everything goes smoothly and without a hitch.

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Originally posted 2008-07-21 05:32:41. Republished by Blog Post Promoter

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You’ve got a website… Fantastic! Are customers finding you? Without a blog or advertising program, probably not. Having a telephone number is not very helpful if you aren’t listed a phone book (or online equivalent). The website is the same way – except that the “phone book” has been replaced with the search engine (with Google being the best known example). Millions of people are using search engines everyday to find what they want. It could be anything from finding a lawyer, a window installation person, or managing your finances better. If you rank higher, you’ll get more customers.

Let’s pretend you are Acme Corporation. While you’re business is doing okay, you really only have one customer: Wile E. Coyote. He comes to you faithfully every day in his attempt to capture the Road Runner. Problem is, he only buys a couple of anvils a month – you need to sell more. What if all the millions of people searching Google for anvils found your website? If you have a quality anvil at a fair price, you might expect a phone call, a sale, and a new customer – hopefully as good as Wile.

The difference may seem subtle, but it’s important. The people searching for the Acme Corporation directly are already likely to find your website. These people are also likely your existing customers or someone who has already been referred by someone else. The person searching for anvils doesn’t know you and won’t find you unless you tell the search engines that you are an expert on anvils.

How do you become an expert on anvils? You give the search engines what they want. The search engines are looking for four things:

• Content – Without content, search engines would be out of business. If you write about anvils a lot, the search engines are going to notice.
• Updated Content – It’s not enough to just write a batch of articles on anvils. You could put 100 articles up on anvils tomorrow and the search engines might be impressed. However, after a couple of weeks, they’d realize that you aren’t providing them with anything new and gravitate to another site on anvils.
• Page Layout – There’s a science to telling the search engines what’s important and what is not important on your website. Search engines really appreciate it when you help them out and highlight the important parts. This is often called Search Engine Optimization (SEO) in the industry.
• Links From Others – If other websites link to your articles about anvils, the search engines count that as a vote in your favor. These votes are tallied and weighed with the other factors

A well-architected, corporate blog is the best way to score big with the first three. Some customers may find that’s all they need to become “anvil experts.” We do provide services and strategies for the getting links from others making Buildify your a complete solution.

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Originally posted 2008-07-08 05:45:41. Republished by Blog Post Promoter

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