Business blogging is rife with benefits for those who utilize it properly, as it adds significant value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. But blogging for business is not always easy, because writer’s block does happen to everyone. The following list of business blogging ideas will help to keep you going, creating new and meaningful content for your business blog for a good long time.

1 -Email to Blog Post.

Take any email content that you have, and recycle it in order to create new blog content. If you are like most modern business owners, you probably do your fair share of emailing which can work to your advantage. Re-purpose some of your email content by turning it into blog entry material.

2 -Address reader questions.

Implement a method for your readers to type in their questions to you. Consider adding a small box or a small form to one of your sidebars. All a reader will have to do is ask their question and click submit, and you will receive the question by e-mail so that you can address it in your blog. When the questions relate to your business, your products or your services, not only will this facilitate communication between you and your readers but it also makes for excellent blog content when the questions are relevant.

3 -Keywords.

Use a tool for researching keywords like the one offered by Google so that you can identify the keywords and key phrases that best relate to your business. When you know what people are searching for, it can better help you formulate an idea for a blog post. These tools show you exactly what potential readers are looking for, saving time and effort in determining what you should be writing about.

4 – News.

Follow the media, because there is nothing that influences the behavior of internet searches the way the media does. What is currently being talked about within your niche or industry? Which topics are being regarded as hot topics? Why not talk about them in your own words by turning them into blog entries? For added effectiveness, create Google Alerts so that you can generate an endless stream of blog content ideas and other valuable writing material. Any time something is posted about one of your chosen keywords, Google will e-mail you to let you know. Can it get any easier?

5 – Look to yourself.

Look at your own company in search of blog entries and subject matter that you can write about. What kinds of products and services are you providing to the public? What are the most important components of those services or products. Break this up into various information entries and not only will you be posting search engine-valuable content, but you will also be informing your readers of the value behind your products and services.

In part 2 of this article we will touch on more exciting ideas for creating blog content for your corporate blog.

Photo Credit:  1

Originally posted 2009-01-27 05:58:58. Republished by Blog Post Promoter

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One of the main problems facing corporate bloggers is that their posts can be taken the wrong way, or controversy can get stirred up. Since one blog post has the potential to make or break your company, it is very important to make sure that you are managing your blog property. A good blog will benefit your company; a bad blog could destroy it. Let’s go over some things that you need to know before you start blogging.

1. Controversy can be good and it can be terrible –

While controversy can stir up a lot of excitement and can result in extra page views, it needs to be the right kind of controversy. Bad controversy feels like a never ending trial that brings you down and could bring down your company. Never get involved in blog or flame wars, as this will only feed controversy. Never make the mistake of engaging a reader in an inflammatory exchange – even by email. It will backfire.

2. Comments can make or break you.

If you are going to allow comments, you are treading some dangerous waters unless they are managed properly. While companies that don’t allow comments are usually accused of being too closed up, those that allow comments freely on their blogs usually end up regretting it. One answer is to allow comments on your blog but require that each one be approved before it is posted live. This is usually the best answer for most blogs. There may still be some grumbling from those that don’t get their comments approved, but it is manageable.

3. Never use your blog to air company problems.

You may be frustrated with the direction your board is taking or you may be fed up with clients. Your blog is not the place to talk about this. Likewise, if there is more than one company blog, they all need to present a united front for the company. Bloggers should never disparage the company they work for in print. Many have lost their jobs for doing just that and the harm they caused their companies is palpable.

4. Always be professional.

There is a big difference between writing fun posts that are professional and getting down and dirty in the mud. Your posts should always reflect your company and should never be overly personal or inflammatory. You want to present an image of professionalism and that is never done with posts that cause controversy or that are immature. Hold your tongue, or in this case, your keys and leave the nasty comments off the blog.

These are just a few things that you need to be aware of before you start blogging. A blog management company can help you with knowing what to say and what not to say. This is a very good service for companies that are completely new to corporate blogging and want to avoid a potential disaster or setting a bad example for their company.

Photo Credit: Kristi M Evans

Originally posted 2008-07-24 05:53:01. Republished by Blog Post Promoter

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