If you are completely new to corporate blogging, it can be difficult to know how to format your blog so that it is reader friendly. Here are some tips to help you create a blog that is easy and fun to read.

1. Avoid run on sentences.

Practice the art of effective communication by keeping your sentences short and to the point. Don’t be afraid of the period. By keeping your prose pithy and direct you will run much less risk of boring your readers. In addition, shorter sentences are easier to follow than those that just keep running on, missing the point and wandering off of the issue until you are not really sure what the whole point of the sentence was in the first place and you’ve lost your reader’s attention – like this.

2. Break up your paragraphs.

This is an important concept that many companies follow in web design and content, but miss when it comes to blogs. The fact is that shorter paragraphs are easy to follow. The reader will not get intimidated. A good rule of thumb to follow is that each paragraph should be about two to three sentences long and never more than four.

You can also use this formatting technique to get your point across. The written word can be pretty static and sometimes, a statement will come across as more forceful when it stands alone on a page. When you need to make a point don’t bury it in a paragraph.

Give it its own space.

3. Don’t be afraid of pictures.

There are numerous sites out there that offer royalty free images that can be included in a blog. You can also include your own pictures. This really makes a difference and will make your blog much more interesting. It is a very good idea to include pictures of your corporate events as well.

This can make a story about a company event come to life since you’ll have the pictures to show what happened. In addition, this shows that your company is full of people that you are about enough to showcase. Pictures really are important and although you shouldn’t go overboard and have ten or more in a post, at least one per post is a very good idea.

4. Bullets and bold.

Bulleted lists are easy to read and will engage your reader. Again, if you’re trying to make a point, having a visually interesting post will assist you in this. Bold text is also very useful when you need to make an emphatic statement. Moderation is key, but this can help you get your point across more effectively.

If you’re stuck on how to format your blog, you may want to work with a blog management company that can assist you in planning and execution. These services are very useful when it comes to creating blogs that get noticed and meet corporate goals of traffic and increased customer confidence.

Photo Credits: 1

Originally posted 2008-06-19 05:09:53. Republished by Blog Post Promoter

• What You Can Gain From Using Feedburner If you are publishing a corporate blog that has an RSS feed, and you should be, it is important to use a service that will allow you to enhance that feed and learn from it. One of the best services out there for this is Feedburner, and it can make......
• Learning How to Promote Specific Posts On Your Blog When corporate blog owners first get started, there is a lot of pressure to focus on promoting the whole blog. While this does work, there is an easier way to get attention and increase your chances of success. By breaking down your blog promotion into actual posts, you can see......
• Corporate Blogging Made Easy One of the best ways for a company to reach out to their customers and build a strong brand is corporate blogging. However, there are a lot of misconceptions out there and a lot of room for error. Let’s take a look at some techniques that you can use to......
• How to Avoid Corporate Blogging Disasters For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on......
• How to Pick a Name for Your Corporate Blog One of the things that many corporate blog owners do not consider is a name for their blog. Many make the mistake of simply using the format of “Company Name’s Blog.” This is great to a point, but you’ll be missing out on some great ways to promote your blog.......

• Social Media Marketing Keyword Strategy - Learn How to Reach the 1st Page of Google Using Keywords First don't let the word keyword scare you. Keywords are just the words or short phrases people type into the search box of Google when they are looking for your services or information online. It is important to do research and find out which of these words your prospects......
• Copywriting Tips For Bloggers Who Hate Writing Online copywriting, contrary to what some may say, is not some mysterious ancient code you must decipher before you get good at it.  Quite frankly, I don't see what all the hoopla and fuss is about writing copy online. Although online copywriting is different in many ways then print media,......
• Top Blogging Strategies Whether your blog is about general interest topics like how you washed a crayon in your son's pocket and there's a new bank going up in town, or you have a niche blog designed to make money, the same basic blogging strategies apply if you want to be a top......
• Social Media Marketing Keyword Strategy - Learn How to Reach the 1st Page of Google Using Keywords First don't let the word keyword scare you. Keywords are just the words or short phrases people type into the search box of Google when they are looking for your services or information online. It is important to do research and find out which of these words your prospects......
• Want to See Your Marginal Tax Rate if Health Care Surtax Passes? It almost seems inevitable at this point in our history that marginal tax rates will increase.  Now, they (read: government) wants to start charging a surtax? I am not sure why it is called a surtax rather than just calling it what it is - an increase of your......