While there are plenty of resources available that tell you what to do when it comes to corporate blogging, there are very few that will let you what not to do. Mistakes are rampant in corporate blogging, especially when you first get started. Not all are dire, but some may have a lasting effect and could harm the future of your blog. It pays to know what you should do and it pays even more to know what to avoid. Here are the most common mistakes made by corporate blog owners.

1. Abusing social bookmarking sites.

Anyone who has ever had their site banned from digg or any of the other major sites knows how frustrating it can be. When you are first getting started with this form of promotion, it is all to easy to get carried away and submit every single post you have. This is frowned upon and will likely buy you the reputation as a spammer, or someone that should be ignored.

There is no doubt that social bookmarking is powerful, but that power should not be abused. Submit your posts sparingly, and avoid black hat techniques for promotion. Study which of the posts make it to the front page of these sites and then see which of your own would fit that general form. If necessary, write posts that will appeal to the users of these sites, but always remember the integrity of your site.

2. Failing to post pictures in your blog.

This is an easy one and it is also the one that trips up many blog owners. Have you ever seen a pictureless blog? It’s flat, it’s boring and there is nothing on the page to draw the eye. Pictures, when used properly, enhance your blog. A lack of pictures makes it dull.

Try to stick to one picture per post, or even every other post. If necessary, post more than one but remember that not everyone has a high speed connection. Optimize those images, use them sparingly and remember that a picture is worth a thousand words.

3. Ignoring your audience.

This is deadly to any blog. If you are not paying attention to what your reader’s want to know, then you may as well quit blogging right now. While you can’t please all of your readers all of the time, you can find ways to make them feel included, and to write what they want to know about.

One of the best ways to determine what your audience wants to know is by using an analytic program that will give you more insight into your site’s traffic. Pay attention to the keywords that are used to find your site, pay attention to what searches are performed and measure traffic to see how effective your posts are.

While there are certainly more mistakes that can be made, these are the most common. Try to avoid making them on your own corporate blog and you’ll be able to enjoy the fruits of your labor.

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Originally posted 2008-10-24 05:35:47. Republished by Blog Post Promoter

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The sad reality is that every year thousands of corporate blog die a quiet death and the only one that notices is their owner. Whether it is through a lack of attention, or simply an inability to find the right audience, keeping a blog alive can be a difficult task. If you are struggling to figure out whether or not it’s time to let your blog die a natural death, there are a few things to think about first. Quitting may be your best option, at least when you consider how much time and money you spend, but it should also be your last option.

Before you decide to throw in the towel, it’s a good idea to give it one last ditch effort. Take a month and set aside some extra time to really promote your blog. Remember, the people who succeed are the ones that held on for just a little bit longer. You could be missing out on thousands of readers if you quit too early. Here are some quick tips to help you form your last ditch effort.

1. Optimize Your Keywords.

Take the time to go through your posts and optimize them completely. Don’t forget the post titles either since this is very important. Post new content as well that is optimized and let the search engines re-index your site. This may help bump you up a few spots in the results page.

2. Start Submitting Your Feed to RSS Directories.

This strategy can work in many different ways. First, you are getting your feed out there in front of more people, and second, you are building quality backlinks, which in turn help your search engine placement. Aim to submit your feed to at least 50 directories to give yourself a good chance.

3. Write Posts That Get Attention and Promote Them.

Many times, the only reason a blog fails to find a readership is simply due to the fact that it is boring. Read through the front page of Digg and other social bookmarking sites and see what people are interested in. Write content that is applicable to your own site, but still follows this format and then submit it to these sites.

4. Use StumbleUpon.

While the advertising service here is hit or miss, the regular aspect of the site can bring in huge results, depending on your topic. Set up an account and stumble your site. You should be able to pick up at least a few new readers right away and over time, this will keep occurring.

Still not working? Or you were spending too much time blogging and not enough on your core business.

5. Get Professional Help.

Buildify exists to help. Contact us and we will be glad to help.

Photo Credits: 1

Originally posted 2008-10-17 05:20:32. Republished by Blog Post Promoter

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When you first start your corporate blog, it can be easy to get caught up in the excitement. After a few on target posts, you may find yourself wandering and it can be difficult to find that balance of posting interesting content and keeping with your original plan. Here are some tips to help you stay focused on your corporate blogging adventure.

1. Set out a roadmap, complete with sidestreets.

You can stay 100% on topic all of the time or your blog would be pretty boring. When you’re figuring out the basics of what you will be talking about on your blog, find relevant secondary topics that still tie into what you do but are a little bit more fun. You can then allow yourself to go down these sidestreets, and you won’t have to worry that you’ll be going off track. In essence, you’re staying on topic, even if it doesn’t feel like it, since you’ve already worked out what will be acceptable to discuss on your blog.

2. Allow yourself one fun post a week.

You can’t be serious all the time and your readers won’t appreciate overly somber posts. Try to allow yourself one to kick back and have fun. This is a good time to post a top ten list or something that is engaging, fun and shows your company in a good light. By giving yourself one free day a week where you can express yourself in a different way, you’re cutting back on the risk that you’ll want to do this all the time.

In addition, your readers will learn to really appreciate this fun day and you may even find that your traffic spike on these days. As you post fun topics like this, you’ll also have a better chance of getting your site on Digg, or other social bookmarking sites. The readers that frequent these sites are notorious for their love of top ten lists and you can explode your traffic if you happen to get one of your posts included. By getting a little funny, you can really increase your chances of having this happen.

3. Utilize polls and other features to keep your reader’s engaged.

If you’re posting the same thing day after day, it is all too easy to lose your focus. Try adding fun elements, such as a polls, that encourage reader participation. You can actually learn a lot about your customers and your readers by trying this. Try to do this at least once a week as well.

These are just a few ideas of how to stay focused on your corporate blog. A blog management company will be able to help you with your needs and can make it easier to produce a blog that is not only fun and engaging but gets your message across the way you need it to be portrayed. They are very useful, especially if you are completely new to blogging in general.

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Originally posted 2008-08-05 05:01:44. Republished by Blog Post Promoter

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Is this thing on? If you are starting to feel like you are blogging to an empty room, or your posts are accompanied by the sound of crickets, it’s time to start focusing on whether or not you are reaching your audience. There are a number of methods that can be used to determine whether you are getting hits, but this does not provide the true picture. When it comes to reaching your audience, this pays off in terms of new site visitors, more sales and better word of mouth. So, how you can tell if you are reaching your audience? How can you improve your blog to accomplish this? Let’s take a look at some great techniques.

1. Measure by sales.

One of the best tests to see if you are reaching your audience is to create a test post. For this example, we’re going to use a corporate blog that has an online store that sells cordless phones. The test post is going to cover the differences between phones with 5.8 mhz, and 3.0 mhz. Inside the post is a link to discount cordless phones with the appropriate link title.

Float a post like this out there and monitor the reaction. If you move a couple products, you’re starting to get there. If nothing happens, you need to figure out what is going wrong.

2. Measure by reader participation.

When you create an emotional connection with your readers, they can’t help but want to communicate with you. Are you getting more emails after certain blog posts, or more comments? Figure out which kind of posts evoke the most response from your readers and then stick with the format that works. It will make a big difference in how you reach your audience.

3. Measure by traffic.

While you can’t use this all the time, traffic spikes can help you determine how well certain posts do and what may be wrong with others. For example, let’s say that you do a post on the top ten reasons why cordless phones are useful. You put it up and notice that you have a lot of traffic coming from Digg or Reddit. This means that one of your readers thought enough of the post to submit it to these sites and that it is garnering attention.

If you don’t have analytics softaware installed on your blog, you need to add this right away. You can use this software to find out where your visitors are coming from as well as which posts perform better than others. Once you have this down, you can begin focusing on what your readers want to read.

When it comes down to it that is the whole point of this exercise. To reach your audience, you have to give them something that they want to read. To do that, you’ve got to do a little testing to see what will work and what will not. Once you know, you will start to see a big change in the amount of traffic you get and the amount of reader participation.

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Originally posted 2008-09-22 05:00:21. Republished by Blog Post Promoter

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This is a review of the Yahoo Search Blog.

Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of easy to read updates that describe to users how their experience is changing. The instructions provided were easy to follow and the blog features plenty of visuals and posts that cover events, updates and other information. The blog is over all a good site that can use a little polish here and there.

Availability, 8 out of 10 –

The blog is easy to find. A search for Yahoo Blog or other similar terms will turn up the blog in the first page of hits. A little bit of SEO will definitely put the blog to the top of the list.

Posting Frequency, 5 out of 10 – The posts may be consistent on a every other day sort of pace, but they have been know to have posts spaced out by a month at least. Consistency of posting leaves a bit to be desired, but there is plenty for the reader to read. Yahoo would do well to add posts on their history or other Yahoo! topics to help with the larger gaps in posting.

Relevance, 9 out of 10 –

This is an easy set of points, because all of the posts are relevant to the users of Yahoo. Writing style is very easy to read and is conversational. Graphics and writing organization are well done. Overall the blog is very well done technically and is an ease for people to use. A little polish is all that is needed.

Accuracy, 9 out of 10 –

The posts are about the Yahoo! site and services that are provided. There’s not much for the technical person, but the blog does seem honest and not a propaganda or sales blog. A few posts geared towards the reader who is technically geared will help get that last point.

User Interaction, 7 out of 10 –

There is plenty to enable the user to contact blog writers and Yahoo! individuals. There are links where users can promote the blog to digg and del.icio.us directories. That said, they do not seem to reply to comments, hence the point deduction. All it would take is someone who watches the posted comments to give meaningful replies. The blog does frequently provide information on Yahoo! meetings, where users can go and provide input up close, so all is not that bad.

Over all, the Yahoo! Search Blog earned itself a 76%.

That is a pretty good score all things considering. The blog is quite easy to read and provides a good deal of information about Yahoo!, its search engine and its services. There are points in which the blog can be improved. It wouldn’t be much work to hire one or two people to keep track of the blog and reply to users. Even if there is nothing new added to Yahoo!, they can still provide posts talking about the company.

Originally posted 2009-02-03 05:35:33. Republished by Blog Post Promoter

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The whole point of creating a corporate blog is to be able to reach out to your customers, build up an audience and market your company. It takes time to build up an audience but there are many things that you can do to ensure that more people will start reading your corporate blog. Let’s take a look at just a few hints that will get you started.

1. Promote your blog on your own site and in company material.

Take yourself back to a few years ago when more companies started building an online presence. Back then, you had to put your URL on everything (and you still should be) to get noticed. The same is true to today. It is important to actively and heavily promote your corporate blog in any way that you can. Adding it to your site should only take a few minutes and you’ll be capitalizing on people that are already interested in your company.

2. Use social networking sites.

Submitting your blog posts to places such as Reddit.com and Digg.com are great ways to increase your traffic and discover new customers. Keep in mind however that generic posts that are not very interesting are probably not going to get voted up on to the front pages. Pay attention to the posts that make the front page on social networking sites and find a way to do something similar on your own blog. Top ten lists are always popular and there is usually a way that you can create one for your own business. Let’s say that you run a corporate blog for a shoe store. You could do a top ten list on common foot injuries and how they could be prevented. Get creative!

3. Schedule interviews or invite guest bloggers.

Let’s face it, unless you are an incredibly engaging person, your blog might get a little bit dull from time to time. Inviting a high profile blogger in your industry to guest post on your blog is a great way to get cross traffic. If they won’t do that, schedule an interview with them and post it on your blog. By including someone who is more popular, you’ll be leveraging their success and putting it to work for your site.

4. Use keywords.

Smart bloggers use keywords that will ensure that their blogs are discovered. Read up on search engine optimization and then put those same techniques to work on your blog. You’ll be ranked higher in search engines, your discoverability will go up and you’ll be promoting your company the easy way. SEO is not that difficult and its benefits are numerous. Find keywords that are popular and integrate them into your blog posts.

5. Comment on other blogs in your industry.

Whenever you leave a comment on a blog, include your own URL. Many people underestimate just how powerful a comment can be. Just make sure that the comment won’t count against you or your company!

Photo Credits: 1

Originally posted 2008-09-02 05:08:37. Republished by Blog Post Promoter

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