Business blogging is rife with benefits for anyone who is able to utilize it properly, as it adds a significant amount of value to a company’s web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. However it is important to keep in mind that blogging for business is not always easy, because writer’s block does happen, especially when you do not want it to. This is a continuation to our list on ideas for creating blogging content for your corporate blog.

6 – Theme.

Create a series of blog entries that focuses on some kind of theme that is relevant to your business. For example, write about the “Top 10 Reasons…” or “15 Steps To…” or “10 Things You Should…” and make each of these items a separate post in your blog. This is also the kind of blog entry that will get a lot of links from other bloggers all over the internet, which will send extra traffic in your direction if you let it.

7 -Put it on paper.

When you really need to brainstorm for ideas, take out a piece of paper and start putting ideas down on paper. Write down information on your products and your services, and then write down different ways that those products and services can potentially solve the problems of your readers. Jot down some of the best features and benefits for your services and products, writing freely rather than necessarily editing yourself, and by the time you are done you will have a bunch of new blog entry ideas.

8 -Interviews.

Conduct an interview of someone in your company or industry in Q & A format on your blog. Reach out to experts in some field that is related to your company, inviting them to do an online interview through e-mail. When you get answers back from the interviewee, you can publish the entire interview into a blog entry.

9 -What are they doing?

Consider looking to other bloggers in your industry in search of blog content ideas and blog content inspiration. What are other bloggers talking about in your niche or industry? What topics seem to be the most popular or the most talked about in your niche or industry? Read other blogs, visit forums and conduct as much research as you can in order to stay current on what is hot and happening in your industry.

10 – Google News.

Head to Google News (http://news.google.com) and do a search for the keywords and key phrases that are related to your business. This will bring up all kinds of interesting new content including news articles, press releases and other content that will provide an excellent resource for blog entry ideas and guidance for content writing.

With these tips for content creation, you will find it difficult to run out of blog topics to write about in your corporate blog.

Photo Credits: 1

Originally posted 2009-01-28 05:06:44. Republished by Blog Post Promoter

• Quick and Dirty Tips for Effective Corporate Blogging, pt 1 Depending on what type of content you are writing, and who you intend to reach out to with said content, there are different rules and tips that will apply to how you construct your content. Most of the rules that apply to writing a newsletter or an eZine are going......
• How to Pick Different Categories for Your Corporate Blog If you have decided to create your own corporate blog, one of the first things that you may be trying to figure out is what categories to create. Categories allow you to tag and file your blog entries, and they make it easier for your readers to find the specific......
• Some Good Corporate Blogs It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and......
• Professional Blogging Roundup - Trust Issues and More Less categories this week, but the quality of the links is still top-notch. Take a break from your festivities to glance through a few of these posts: Corporate Miami Examiner asks As a leader, should you be blogging? Business and Leadership says low trust for corporate blogs. Network World wonders......
• 7 Ideas on Making Corporate Blogging More Efficient Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result. 1 - When there is a lot of......

• What Ever Happened to Customer Service? In my humble opinion, the number one issue a company should be paying attention to is customer service. But it seems more and more that getting the sale is taking priority over making the customer happy. Below are several examples of poor service how would your company handled each......
• Gathering Ideas For Writing – Keeping an Idea Book or Journal Techniques for gathering ideas, sometimes called prewriting strategies or invention techniques, can help you discover how much you know about a topic before you decide to write about it.. Do you find yourself worrying that you have nothing to write about? Often, you know far more than you give......
• How to Make Money Blogging Tips When you decide to make money blogging, you will discover that there are many options available to you.  The truth is, that no matter what kind of blogging you do, whether you want to write about dogs, frogs, the rain in Spain or arthritis pain, there is money to be......
• Blogging Business is on the Rise You don't have to be an analyst to realize that blogging business sites are on the rise and that it has become the latest career choice for a number of people. In just a few years, the amount of blogs that are currently on the Internet has increased dramatically. While......
• Profitable Approaches To Monetize Your Blog Blogging has exploded in its growth of becoming profitable. The industry end has overshadowed the primary focus to merely have a journal to publish online and stay updated on other online contacts. Many people are picking top dollars quite simply by blogging and it is easy enough to do for......

One of the main problems facing corporate bloggers is that they do not treat their blogs like a business, and they may not take them seriously enough. There are fortunes to be made in the blogosphere, but many companies will fail to stake their claim, simply because they don’t spend enough time learning the business of blogging. If you want to get in there and dominate your niche, establish your company as the leading authority and get the edge over your competitors, it’s time to take a serious look at corporate blogging.

In order to treat your blog like a business, it is important to get the right mindset first. Many make the mistake of looking at a blog as a novelty, or as a waste of time. However, when used correctly, a corporate blog is anything but that. It is a powerful medium that can be leveraged in dozens of different ways, but only when done correctly. Here are some tips to help you turn your corporate blog into a business and a successful one at that.

1. Develop a cohesive strategy.

In order for your corporate blog to succeed, you’ve got to have a strategy in place for implementation and growth. If necessary, write up a plan that details your goals, and how you plan to achieve them.

2. Do your research.

If you’re jumping into corporate blogging without a modicum of information on best practices, techniques and in general, knowing how to use it to the best of its abilities, you are doing your company a grave disservice. Read books on corporate blogging, stay on top of the latest news in the industry and read the successful corporate blogs to get ideas of what you need to be doing.

3. Set aside an advertising budget.

In order for any company to grow, it’s got to have advertising, and a corporate blog is no different. Even if you have limited funds to devote to this project, with smart spending you can develop an ad campaign that will get the job done. Even small press releases can be incredibly effective and can drive free traffic to your blog.

4. Plant your seeds and tend them to make them grow.

A business needs a good start, and it needs to be tended, just like a plant, if you want it to grow. If you’re putting your corporate blog in rocky soil, and then leaving it to die, you’ll never be able to harvest the reward. Instead, prepare the ground first by testing the waters and implementing the tips above. Keep feeding your business with advertising and new content.

Once you start a corporate blog, you’ve got to be committed to helping it grow, just like you would any business. It takes time, it takes effort, but most of all, it takes your concentration and focus if you want it to be a success. It can be done, but only if you’re willing to make that investment.

Photo Credit: 1

Originally posted 2008-11-28 05:40:14. Republished by Blog Post Promoter

• Are You Using Social Networking Enough for Your Corporate Blog? In this day and age, if you want to get the most out of your blog, then you need to do more than simply write in it. Many bloggers are finding that they can get a lot more out of their corporate blogs if they choose to combine their blogging......
• Is Corporate Blogging Worth The Effort? Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of......
• Some Good Corporate Blogs It has become popular for businesses and companies of all types to express interest in creating a business blog so that they can better communicate with other companies, their customers, and a variety of other target markets out there. By looking at what corporate blogs are doing it right, and......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 2 This is part two in a series about tips for good corporate blogging. We touched on three tips in the first part of this series - Now here are another handful of tips for your consideration. - 4 - Keep each piece of content short, simple and concise to get......
• How to Learn from Your Competitors to Build a Better Corporate Blog Sometimes it can be pretty tough to get inspiration for a new corporate blog. You may understand that you need one, but you’re not quite sure where to start. There’s an easy way that you can put together a plan for your own blog and it will only take a......

• My first week with Kontera from Blogging Tips Here's a great post from Blogging Tips on Kontera advertising. I have been considering signing up for Kontera but didn't know a lot about it. This post gives some terrific insight and I'm going to keep an eye out to see how the testing goes for Blogging Tips For the......
• Blogging Tips What i am writing here is related to a post at Sarugu.com The post, Blogging Tips For Beginners is very informative and useful, plus not only this post but the complete blog site is loaded with  tips on  the how to's and loads of resources, you know! those places to find......
• How to Get Started With Niche Blogging Are you already participating in the creation of a blog? If you are not out there blogging already, then you are definitely missing out on a truly booming market, not to mention what is essentially one of the latest and greatest fads on the internet. Today it seems as if......
• Amazon Kindle: Buy or Not? When I first started this blog, I announced that I'd write about technology 5% of the time. Since I have written more than 700 articles at this point, I'm allow some 35 articles on technology. I think I used up a few of them with articles on my Asus EEE.......
• Tips for Writing a Successful Blog One of the biggest keys when it comes to keeping a successful blog is to provide content that is perceived to be exceptional. The following five tips are designed to ensure that the blog posts that you write are getting read, and also that they are encouraging your readers to......

If you ask ten different bloggers about the best way to increase your search engine ranking for your corporate blog, you will certainly get at least ten different answers. There are a myriad of different ways that you can increase your blog’s search engine rankings in the top search engines like Google, Yahoo and MSN. The best approach is to find a number of strategies that will work for you, implementing them one at a time and combining them for the best possible results. Here is a look at some of the best strategies for success with generating better blog rankings for your corporate blog.

1 – Target Audience.

If you have not done so already, you need to build yourself a list of specific phrases and keywords that your target audience is specifically looking for online to find what you are providing. Blog ranking is only useful if you are ranking for the right keywords and key phrases.

2 – Posting Schedule.

Write your blog content often, and make sure to use your keyword list as a guide for all of the content that you produce. This will help to make sure that you are improving your search engine rankings for a much wider range of different phrases, which is going to lead to more traffic in the long term.

3 – Get Links.

When you add quality content to your blog fairly regularly over time, you are also turning your blog into a resource that is much more useful to its readers. This will help you to attract links from other webmasters for increased exposure in search engines, increasing your link popularity in the process.

4 -Directories.

Add your blog to web directories in various sources on the internet. This is another excellent strategy for increasing your link property and for seeing an improvement in ranking as well. You should conduct some basic research to figure out which directories will offer the best value for the cost.

5 -Recycle or upcycle with focus.

Re-purpose old content in order to get more bang out of your buck. You can compile and revise older blog posts in order to turn them into longer articles. You can take these articles and get more out of them still by using them to increase your ranking, your visibility and your blog traffic as well. Start submitting articles to article submission websites, providing a link that connects back to your blog for an increase in visibility overall. You should also consider submitting your articles to large scale industry websites within the industry that you operate in. Many websites will consider publishing quality articles, and the majority of them will be willing to include a link back to your website at the end of the article. More links and more content on the web leads to better blog rankings, hands down.

These are only five strategies and there are plenty more to consider when it comes to increasing your blog rankings and getting the most out of your blog generation strategies.

Photo Credits: 1

Originally posted 2009-01-22 05:34:45. Republished by Blog Post Promoter

• How to Get a Better Ranking For Your Blog Once you’ve gone to all of the trouble building your blog and writing your posts, it’s time to sit back and relax, right? No, the work is just beginning and if you want to start having people actually read what you’ve written, you’ve got to get out there and make......
• Ten Tips for Better Corporate Blog Traffic pt 2 Once your readers are sure that your blog is updated often, they will have a reason to continue coming back to check out the new content, because they know that they will find something new every time that they visit. Not only will they bookmark your blog, then, but they......
• Make Blogging Work for Your Business pt 3 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a......
• Corporate Blogging May Be Right For You If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......

• 7 Things You Need To Do To Maximise Your Blog For The Search Engines - Important Tips Optimizing your blog for the search engines is crucial! There are so many different blogs out there that you'll quickly sink to the bottom if you don't optimize. Follow these seven tips and you'll be well on your way to high rankings.If you would like to know if its possible......
• SEO - Search Engine Ranking Factors - Inbound Links, Anchor Text, and Keyword Use in Title Tags I read an article the other day which was written by an author who had the privileges to interview 37 leaders in the world of organic search engine optimization. The points highlighted in this article were brief but very important.When we talk about SEO then were talking organic results......
• SEO Tips for Blog Traffic Generation While it may be true to say content is king when it comes to blog publishing, the truth is that writing your blog content is not by far the only thing that you should be focusing on when it comes to attracting a readership following. Quality SEO, or search engine......
• 10 Tips To Increase Traffic To Blog At this present writing, there are more than 115 Million blogs worldwide. The majority of these blogs are strictly for the purpose of making money. Unfortunately, the majority of these bloggers are failing miserably at making money with blogs. The reasons for such a high failure rate vary from: too......
• Increase Traffic to Blog, pt1 This is part one in a three part series dedicated to increasing traffic to your blog in a number of different ways. Now that you have your blog set up and you are beginning to post useful information in its pages, the next step is to start attracting useful readers......

Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a short series on tips for making blogging work for you.

6 – Create outgoing links from your blog as much as you can, or as much as is feasible.

If there are people in your network who are posting excellent content, talk about that content, and link to it. Book mark their posts and refer to them any time you touch on the same topic. This is good blogging etiquette. Your blog content does not have to be completely unique, so feel free to give a nod to other bloggers online when their content is worth talking about.

7 – Make comments in other blogs and on other websites.

This is not only about exposure or placing links, but it also has to do with being generous and participating within your industry. Don’t simply leave brief comments like “Nice post.” Or “Good topic,” but rather, you should leave meaningful and useful comments that facilitate conversation in your blog and others.

8 – Give people methods to share your content with their networks.

There are plenty of social plugins like Digg, Share This, StumbleUpon and Reddit that make it possible for readers who appreciate your content to share it within other circles and networks. This is an excellent way to get some free publicity simply by writing worthwhile content.

9 – Give your readers different ways that they can engage with you.

One of the most obvious ones is simply to allow for commenting. Stay on top of comment moderation and respond to the comments that you receive, facilitating conversation between you and your readers. The more your readers are aware that you are reading and responding to their comments, the more likely they will be to keep coming back for more.

10 – Create a good, hard working search function for your blog.

A popular choice is Lijit, which you can find at http://www.lijit.com. Another one is a Google Search button, and there are plenty of other search functions that can be found online and integrated into your blog. The point here is obviously to allow people to search for any topic of their choosing on your blog, which is much easier than trying to find your blog topics from an outside search engine.

11 – Sign up for an RSS Aggregation Service.

So that you can stay on top of blogs and online publications that you read through syndication. Google Homepage (http://www.google.com/ig), Google Reader (http://www.google.com/Reader), Delicious (http://www.delicious.com), FriedFeed (http://www.friedfeed.com) and Bloglines (http://www.bloglines.com) are all popular options for this particular purpose.

Photo Credits: 1

Originally posted 2009-01-20 05:16:18. Republished by Blog Post Promoter

• Starting your Corporate Blogging Effort Consider this to be your quick and painless guide to starting a corporate blog both effectively and practically. 1 - Begin by defining your purpose. This may sound obvious, but many bloggers do not think of their editorial purpose until well into the life of their blog. Exploring social media......
• Corporate Blogs to Model Yourself After Forrester Research recently compiled a review of ninety different Fortune 500 blogs, and found most to be lacking the proper amount of stimulation. Sadly, two things of these corporate blogs barely ever received any comments, 70 % of them stuck completely to topics of their business without ever straying, and......
• The Downsides of Free Blogging Platforms for Corporate Blogging (Blogger, etc... focus on how posts may be deleted forever without warning, lack of professionalism, etc...) In a lot of different instances when it comes to blogging, making use of a free blogging platform can really come in handy. If you are writing a personal blog or a blog that......
• Does Your Google Page Rank Really Affect Your Corporate Blog? Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are......
• Ideas for Blogging Content Pt 1 Business blogging is rife with benefits for those who utilize it properly, as it adds significant value to a company's web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the process. But blogging for business is......

• Dream Business Meme. Image via CrunchBase Read On For a Marketing twist that could mean a huge flux of link-backs. But first the Meme: What is your dream business if you could own any company or build your own business idea - what would it be? Mine: As I mentioned in an......
• How to Relocate your Wordpress Blog to a New Domain Name Making the decision to move my blog from http://www.courseladder.com to http://www.golfballdriver.com was a big one, and a good one, and it taught me a lot about learning how to relocate your Wordpress blog to a new domain name under the same hosting provider. Course Ladder suited me for a while,......
• Benefiting from a Countdown Pregnancy Ticker When you find out that you are pregnant, you may suddenly find yourself feeling overwhelmed. I mean, think of all the things that you have to consider: Morning sickness, pregnancy diets, routine physician visits, keeping all of the dates straight. All of the happy and truly wonderful and exciting moments......
• What Do Successful Marketers Have That You May Not? Traffic! Your position in the search engines depends mainly on two things, how well your website is optimized and link popularity.Before getting started with optimizing your webpage you will need to decide on your keywords. This can be important because your keywords will determine how your visitors find your website.......
• Making Money Quick Online - Marketing Articles, Select Great Titles As a human, you may read the title of an article "Eagerly Await an Amazing New Invention from Google -- Google Waves". That might intrigue you and you may very well read it.These days, online, humans don't just happen to see your article title. Rather, they search for something......

When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick a classification that you will be comfortable with.

Internal/Informal –

Some companies like to have a very informal blog that is used to keep customers updated on events within the company and just basic news. This style is probably best for a very small company that really doesn’t have to worry too much about public image. It’s ok to keep it informal in this instance. However, a larger company may be perceived as being unprofessional if they attempt to take this tact with their blog.

Marketing –

This is a very hard style to pull off and you will need to walk that fine line between being too commercial and not getting your marketing message across. The best way to accomplish this is to find ways to tie in current events and news with your products. Otherwise, your blog will come off like one big advertisement and no one will want to read it.

Formal –

This is another style that is usually adopted by larger companies. It is a very stiff format that really doesn’t read well and it’s hard to build a personal relationship with your readers when trying this style. If you have a very large company such as a bank however, this may be the best road to take since you will be coming off as trustworthy.

News and Updates –

This is a style that suits most companies of any size. The blog can be used in a variety of different ways to keep customers informed about upcoming events, news about the company as well as tracking other news outlets and what they are saying about your company. If you are not comfortable going too in-depth with information, this is a very good format to use and it is very versatile.

Conversational –

This is a format that is very tricky and should only be used if you are very good at walking that fine line between friendly and engaging to over sharing and over personalization. This works well for smaller companies that really want to engage their audience and present a fun image. If you have an apparel company or an audience that skews a little younger, this is a good style to use.

Overall, it is important to weigh your audience when deciding what your blog is going to cover. If you have a young audience, they will expect you to be hip and current. If your audience is older, they want to see a little more respectability. It’s a good idea to work with someone that can assist you in setting the right tone for your company blog. Blog management services can be very useful in helping you accomplish this.

Photo Credits: 1

Originally posted 2008-07-22 05:39:34. Republished by Blog Post Promoter

• How to Format Your Corporate Blog If you are completely new to corporate blogging, it can be difficult to know how to format your blog so that it is reader friendly. Here are some tips to help you create a blog that is easy and fun to read. 1. Avoid run on sentences. Practice the art......
• Getting Smart About Corporate Blogging - Part Three The first two part of this series discussed a semi-recent post made by Matt Cutts, that covered a few things that corporate bloggers need to know. The last point that we'll cover in this series is what Matt had to say about blogging angry. There is some very powerful information......
• Getting Into the Corporate Blogging Habit As with any task, developing effective habits can mean the difference between success and failure. Many first time corporate bloggers don’t take the time to develop good blogging habits and as a result, they don’t do as well as they should. Here are some tips to help you get into......
• Corporate Blogs as Internal Newspapers One of the best ways to raise morale is through an internal newspaper that keeps employees appraised on what is going on with the company. They foster a sense of belonging, especially if you cover employee birthdays, events and special happenings within the office. However, if your resources are a......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......

• Principles for Good Blog Design, pt 2 4 - To reiterate... Some of your blog posts are going to be more popular than others. Once you recognize which blog posts these are, keep them from being buried by finding a way to highlight them. You may have a popular posts section in the sidebar of your blog,......
• 66% Of American Corporations Pay Zero Federal Income Tax. And that really irritates me. Here are the rest of us, from the the family of four having trouble paying for college education to your neighbor just trying to make ends meet, who have to pick up the slack. Is it any wonder that when you combine the tax breaks......
• Top VoIP Companies There are many VoIP companies located in the United States of America. Some of these VoIP companies include Vonage, SBC, PointOne Inc., and Time Warner Cable. These companies that provide VoIP services to people allow people to save money on their phone bills.There are things about each one of......
• Why Big Companies Are Blogging? There are still some old school business people out there that consider the whole idea of blogging for their business rather ridiculous. Unfortunately for these people, they will never understand that the world is changing and blogging is a whole lot more than just a bunch of people in their......
• Weakend: The Plutus Awards, Don't Vote For Me Someone who reads this blog on a semi-regular basis thought it would be cute to nominate this little cancer of the internet called Weakonomics for a personal finance award.  For more than two years now I've been writing garbage 6 days a week.  And for some reason you idiots keep......

Most people understand the basics when it comes to blogging or corporate blogging, but unless you have been trained in SEO, you probably do not understand what goes on behind the scenes. For example, are you aware of how backlinks are vital to the success of your corporate blog? If you are wondering how backlinks are going to benefit your corporate blog, and more importantly, how you can get the most out of them, keep reading:

The first thing that you need to understand is what a back link is. Any time a link is created to your corporate blog from another blog or website, you have a back link. Google and other search engines look at these back links as a testament to the effectiveness of your blog, because if other websites and blogs are linking to yours, then yours must have value of some sort. In other words, if you want your blog to build up popularity in the highest ranking search engines, you need to find ways to have links created to your blog from other places across the internet.

There are essentially a couple of different ways to create back links to your website, all of which can benefit your corporate blog.

1 – Link exchanges build back links.

Strike deals with other bloggers in your niche or industry. If you link to them in your blog or on your website, they will link to you in exchange. The more popular their websites are the more important and vital these links will be.

2 – Link to your own blog entries elsewhere.

Comment in other blogs in your industry and post a link back to your blog. Submit articles to submission sites with a link back to your blog. The more links that you create that point back to your blog, the higher your search engine page rank is going to be when Google finds these links and then connects them back to your website.

3 – Create links to your blog from your website, and then to your blog from your website.

Every link to your blog is a valuable back link, even though some back links are not as valuable as other. Google and other search engines do actually count how many links are pointing to your website as a reference for how popular your website is, and how valuable your content is. When Google sees a large number of links pointing to your corporate blog, especially when they come from a wide variety of different websites, that is how the search engine will know that your corporate blog is providing high quality content that offers value to other people on the internet.

4 – By offering valuable content, other readers and bloggers will naturally find and link to your content.

The more value you provide, the more other bloggers will want to talk about your blog.

In other words, if you want search engines to acknowledge that your corporate blog offers value, you need to build back links.

Photo Credits: 1

Originally posted 2008-10-14 05:11:35. Republished by Blog Post Promoter

• Professional Blogging Roundup - Twitter Tools and More Welcome, welcome. Here's another roundup of what's going on around the blogosphere on blogging. Lots of Twitter tools and tips in this edition, be sure to check them out. Corporate Here are some Blogging Tips For Business Owners over at Best News Small Business Today. CIO Insight presents Robert Scoble......
• Marketing the Smart Way with Corporate Blogging Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and......
• Sunday Roundup: Corporate Blogging, Web Traffic and SEO Tips Welcome to another edition of Buildify's roundup. We have more for you on best blogging practices, blogging tips, corporate blogging, gaining reader traffic and more. We hope you enjoy this little guide into a corner of the blogosphere. Tell us what you think or would like to see by leaving......
• 8 Key Ways to Advance your Corporate Blogging Effort Blogs are mushrooming at the speed of light in this day and age. For this reason, creating a blogging effort for your company can be extremely profitable and rewarding for your company. There is no real start up fees or set up fees that are needed, and starting a blog......
• Full Text or Excerpts - What's Best For Corporate Blog RSS Feeds? If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on......

• What is the best personal/small business website creating program? I need opinions on website creating software. I have been through the ranks of MS FrontPage, then MS Expression Web. I was not all that happy w/ Expression web, and now on my new PC, I am debating whether or not to reinstall it, or get another product, like from......
• Search Engine Marketing 101 Search Engines are one in every of the foremost popular ways of finding information in the twenty first century. Gone are the days of gap an encyclopedia to find the answer to a question or skimming the yellow pages to find a local specialist. Search engines are helping us tackle......
• How tightly does one need to control a carnival? As blog carnivals get big and well-established, the traffic gets pretty substantial.  This attracts more posts, both good and bad.  The good posts, because it's a good, long-standing carnival that bloggers want to submit to.  The bad posts, because it's an easy, high-traffic link for not that much work.Initially, when......
• 5 Little Known Ways to Drastically Create Targeted Web Traffic in 7 Days Or Less 5 Little Known Ways to Drastically Create Targeted Web Traffic in 7 Days Or Less By Jon Rognerud Creating a steady stream of clicks to your website can be done in many ways. SEO, PPC, Ad Swaps, Content Syndication, Guest Blogging, Video Marketing, Forum Marketing, Local Search Marketing, Blog Carnivals,......
• Tips for Improving Number of Blog Visitors All bloggers are looking for ways that they can improve the popularity of their blog, in order to increase the number of blog visitors. They work hard to make their blogs popular, and spend most of their spend time doing this. The longer that you blog, the more little tips......

There are actually a couple of different ways that you can effectively gauge traffic to your corporate blog, each giving different answers and filling in a slightly larger piece of the puzzle. If you are writing in a corporate blog and you want to get a good feel for how much traffic you are getting, consider the following:

- Use tools like Sitemeter to track how many visitors actually land on your site.

You place a small image on your webpage, and it tracks information about your visitors as they come to your website. Not only will Sitemeter let you know how many users have come to your website or corporate blog, but it will also tell you where they came from, where they live, how long they stayed, which pages they visited specifically, how long they stayed on each page, and finally, where they went once they left. This is a great little utility if you want to see where your traffic is coming from, where it is going, and how long it is visiting your website in the middle.

- Another way to gauge traffic to your corporate blog is through comments.

How many people are commenting on your blog entries? Not only is this going to tell you how many people are visiting your blog, but it is also going to tell you how many people found your blog entry interesting enough to leave a comment. If you are not getting many comments, you either are not getting enough visitors, or you are not interesting enough visitors to garner comments from them.

- Trackbacks and links are another way to gauge traffic to your corporate blog.

Are people linking to your blog entries? Are they talking about your blog entries elsewhere on the net? Not only does this give you a good idea of how many people are visiting your corporate blog on an average basis, but it is also telling you what your readers have found to be interesting, noteworthy or worth passing on, as well as why. If you want to get a good idea of whether or not you are posting the right topics and subjects for your potential readers, keep track of who is linking to you or talking about your corporate blog elsewhere on the internet, and take their suggestions seriously to improve your capabilities as a corporate blogger.

If you combine all three of these methods for gauging traffic to your corporate blog then you should have no difficulties getting a fairly decent idea not only of how many people are visiting, but also where they are coming from, what they are coming for, what they are reading and where they go once they leave. The key here is to take this information and use it to your advantage to improve your corporate blog and gain more readership over time.

Photo Credits: 1

• 3 Topics to Not to Write About on a Corporate Blog So many advice columns, tips and books focus on what you should talk about on your corporate blog, but few ever go into things that you should not talk about. While it is important to focus on the positive, you also need to be aware of some common mistakes that......
• Is Your Blog Compelling Enough? Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be......
• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• 8 Key Ways to Advance your Corporate Blogging Effort Blogs are mushrooming at the speed of light in this day and age. For this reason, creating a blogging effort for your company can be extremely profitable and rewarding for your company. There is no real start up fees or set up fees that are needed, and starting a blog......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......

• Canadian Finance Blog Book Giveaway With the launch of the new Canadian Finance Blog, I thought we should have a giveaway of some of the best investing books for any do-it-yourself investor. Thanks to McGraw-Hill, there will be three lucky winners getting one book each. Consider subscribing by RSS or email to be the first......
• Increase Blog Traffic Today, pt2 Here is part two in our series for learning how to increase blog traffic today. 7 - Sign It With Your Blog - Add a link to your blog website in the signature file for your e-mail accounts as well as forum accounts and other accounts where signature files are......
• How to Get Blog Traffic in Five Steps Every blogger is looking to achieve the exact same thing: They are hoping to be read. There are millions of bloggers that give the idea a shot but then eventually give up because they feel like nobody is reading them. They feel like if they are unable to get blog......
• Increase Blog Traffic with Google Analytics Are you wondering if it is really possible to increase blog traffic through the use of an analytics tool? How is such a tool going to be responsible for bringing traffic to your blog? Analytics tools are not actually directly responsible for increasing your blog traffic, but if you use......
• Increase your Blog Traffic in 3 Logical Ways This is part three in a three part series on the steps to increase your blog traffic. If you are looking for quick and simple ways to increase your blog traffic, or more involved ways with bigger returns, keep reading for some great information. 1 - Avoid jumping on the......