Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a short series on tips for making blogging work for you.
1 – The first step is to find your domain name.
If you already have a website for your business, then the most advantageous option may be to attach your blog in some way to your normal business site. The next best thing would be to own the domain name that is most descriptive of your business when creating your blog. Either use your business name for your blog name, or your own name, so that you can help people link you and your blog with the company that you are intending to represent. Some of the most well known domain name registrars are GoDaddy, MyDomain, Register, PacNames and DotCalmDomains.
2 – Figure out which blogging tool or blogging platform is going to work best for you.
There are at least two different camps to consider when it comes to tools. The first is those who prefer self hosted blogs, and the second is those who prefer hosting tools. Where do you feel most comfortable? The decision is ultimately up to you but there are pros and cons associated with both options. Some of the options available to you are easily customizable hosted options like TypePad offered by SixApart, or Movable Type which offers more control than TypePad. If you want to host your own blog, WordPress may be more your style, as it offers a lot of customization and control and you can host it a lot more efficiently by yourself.
3 – Talk about yourself so your readers can get to know you.
Most blog templates have an “About” function. Use this wisely so that you may capture the true essence of who you are and what you are hoping to accomplish with your blog. You should aim to strike an excellent balance between human voice and “business speak” to show your readers that you mean business, but are just a passionate human being at the core.
4 – Register your blog and start spreading the word about your endeavor.
Get comfortable with your blog before you start speaking out about it. Once you have some content, and perhaps even a reader or two, you can start spreading the word about your blog. Register your blog at FeedBurner, available at http://www.feedburner.com so that you can provide RSS and e-mail feeds that people can use to gain access to your content. Technorati, at http://www.technorati.com is another excellent option as well as it will allow you to associate tags with your blog for better “findability”.
5 – Create a resource section or a blog roll to show your customers what you enjoy reading, or what resources you often visit.
Blog rolls are generous in two different ways, as not only do they allow people who you link to to find your blog, but they also help readers expand their knowledge by checking out the blogs that you recommend.
Photo Credits: 1
Originally posted 2009-01-19 05:07:46. Republished by Blog Post Promoter
Related Posts -
Ten Tips for Better Corporate Blog Traffic pt 3 It is basically what allows your blog to notify other blogs that they have been mentioned elsewhere on the internet. Track backs most commonly appear as blog comments, creating another link back to your blog in other blogs on the internet. Not only will this create new links to your...... -
The 6 Best Tools to Use On Your Corporate Blog Whether you are new to corporate blogging, or trying to find ways to blog more effectively, there are some great tools out there that can truly enhance your blog. Most are free to use, while others do have a small fee. However, this is definitely time and money well spent,...... -
Corporate Blogging Examined Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let's take a look at...... -
Make Blogging Work for Your Business pt 2 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 2 in a...... -
Professional Blogging Roundup - Twitter Tools and More Welcome, welcome. Here's another roundup of what's going on around the blogosphere on blogging. Lots of Twitter tools and tips in this edition, be sure to check them out. Corporate Here are some Blogging Tips For Business Owners over at Best News Small Business Today. CIO Insight presents Robert Scoble......
Related Websites -
3 Steps to Increase Traffic to Blog This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information. 1 - Choose the right platform...... - Use Banner As The Best Way To Promote Your Business. You have heard about banners and have probably seen them on every site. These are of different sized and colored things that can glitter or shine just before your eyes. It can be annoying sometimes, but this is how once can promote his business. And it really works. When making......
- Achieving Success In The Web Marketing Continuing the topic of success in the Internet Marketing, I would like to specify some points in the order of steps that are made by the marketer. While we are the members of modernized society, it is vitally important to learn to coexist with the requirements that are put to......
-
How to Get Advertisers for Your Blog If you've got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it's going to be a hard sell to get people to want to advertise on your blog but you can do it. Whether your blog is...... -
6 + 1 Steps for How to Increase Blog Traffic Having access to the right tips and hints for how to increase blog traffic can really come in handy. The more tips and tools that you have in your arsenal for learning how to increase blog traffic; the better off you will be when it comes to building up a......
