A lot of the most common tips for corporate blogging are obvious now, and are becoming stale for that reason. But does that mean that we know everything that we need to know about getting a good corporate blog started? Here are five new tips for corporate blogging that have not been regurgitated time and time again.

1 – Never forget that your blog is all about representing your personal brand.

You can work wonders to develop and show off your corporate brand if the bloggers representing your company and corporate brand know how to talk about it.

2 – Keep each of your blogs focused to a single topic.

You can create power in your corporate blog simply by learning how to focus and sticking to a single subject or topic at a time.

3 – Join conversations rather than creating brand new ones.

People are already out there talking about the things that they care about most, so read other conversations and take the time to add value to these existing conversations by adding something new whenever it is possible to. When you begin your own conversations in your blog, then, you will have already established credibility of your own. It is important to not be too me-centric when you first start corporate logging, but rather to build a reputation over time before you expect to have a following of your own. If people know who you are and where you are coming from, they will follow your comments back to your blog to see what else you have to say.

4 – Focus on serving your readers more readily than pleasing your employer.

This seems like a simple strategy, but it is fundamental for the success of your corporate blog. The more generous you are when it comes to the readers of your blog, the more influential you will find yourself being. Send people away from your site to visit competitors whenever it will benefit them. Sure, you may end up losing a sale at the time, but you may gain a long term, trusting customer in the process, and that is more important in the long term.

5 – Strive to humanize.

It is absolutely vital that you realize that the one fundamental reason for corporate blogging in the first place is to create a level of humanization in the corporation. When you write a corporate blog, your primary intention should be to be a real person. You should reveal the passion that you feel for the job that you are doing to show readers what is great about the company. You should be open and honest about your personal fallibility so that readers can see it, and you should strive every day to avoid mediocrity, which is what causes so many corporate blogs to fail. The more real, open, honest and HUMAN your corporate blog is, the better off you will be.

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Originally posted 2008-12-25 05:12:04. Republished by Blog Post Promoter

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When it comes to corporate blogs, many people think of just the standard blogging format and they are afraid to break out of the box. However, there are quite a few options that will help bring your blog to life and may even make it easier to get your message across. If you’ve been interested in starting a blog but you’re worried that you can’t get your message across in print, these options might appeal to you.

1. Audio Blogging –

Audio blogging is very similar to podcasting, or simply recording short bits of conversations or your own thoughts an uploading them to your website. This works very well if you have trouble writing down your thoughts but you are a very gifted public speaker. You’ll be engaging your audience on a different level and it will feel even more personable than a static blog.

Audio blogging can be a lot of fun and for a busy executive, it might be easier simply to record a brief snippet on the way to work, instead of having to sit down and type something in. The main downside with audio blogging is that it can be a bit expensive at times, especially if your blog becomes popular. You’ll need to pay for bandwidth as well as more storage space since audio files are quite a bit bigger than text files.

2. Video Blogging –

This is an area that has not been explored enough when it comes to corporate blogging. This is a very great way to get the point across that your company has a human face since that is what your viewers will be seeing. It’s a lot easier to build a relationship with your viewers since they will be able to see as well as hear you.

Video blogging will cost a little more than audio blogging in terms of storage and bandwidth, but for many companies, it is well worth the extra expense. You can look at your video blog as a mini television show that is designed to showcase your company. This is a very effective means of communication with your audience.

Keep in mind that no matter what format you pick, your audio or video files should be about 5 to 10 minutes in length. Special occasions may call for longer files, but this is a good guideline to follow.

If you aren’t sure which format will work for your company, you may want to try a mix to see which one gets the best response from your audience. This is a great way to see what is really on their minds and what they truly like. Hiring a blog management company is also recommended since it can take a lot more resources to produce a video or audio blog than it does to produce a simple text blog. These professionals can make it easier to get your point across quickly and effectively. Give audio or video blogging a try and see what it can do for your company today.

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Originally posted 2008-07-17 05:32:56. Republished by Blog Post Promoter

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