June 13th, 2013 — blog design, platform
There is a lot of controversy over which blogging platform is ideal for corporate blogs. With so many schools of thought on the matter, it can be difficult to figure out which one you should be using. We have two main favorites, Blogger and WordPress, and both are very well suited to corporate blogging. The [...]
Continue reading → Is WordPress or Blogger Right For Corporate Blogs
June 8th, 2013 — links, web traffic
When corporate blog owners first get started, there is a lot of pressure to focus on promoting the whole blog. While this does work, there is an easier way to get attention and increase your chances of success. By breaking down your blog promotion into actual posts, you can see better results in most cases. [...]
Continue reading → Learning How to Promote Specific Posts On Your Blog
June 5th, 2013 — advertisment, customer base, customer feedback, customer trust, search engine
One of the best reasons to give corporate blogging a try is that it has the potential to really help you grow your business. If you are just establishing your online identity or if you are trying to actively increase your customer base and your sales, a corporate blog can make a big difference. There [...]
Continue reading → Using Corporate Blogging to Grow Your Business
May 14th, 2013 — audience, content, engaging ideas, planning, public relations, publicity
Although corporate blogging can be a powerful tool, there is a time when it can get pretty dicey. Without proper management, a blog can be a disaster that can end up ruining your corporate image. Let’s take a look at three examples of the good, bad and ugly in the world of corporate blogging. The [...]
Continue reading → When Companies Blog – The Good, Bad and Ugly Side of Corporate Blogging
March 7th, 2013 — customer base, customer feedback, customer trust, public relations
One of the biggest issues in the corporate blogging world is whether or not you should allow readers to comment on your blog posts. There are two main schools of thought to the issue, basically yes and no. However, we believe that it is important to allow your readers to interact with you, and comments [...]
February 11th, 2013 — advertisment, money, reputation, social bookmarking sites, web traffic
If you are not familiar with the site called StumbleUpon, it is a service that allows users to discover new sites. With the use of a toolbar (spyware free), users of StumbleUpon can find new sites that are related to their interests, or they can choose a random option. Millions of people are using StumbleUpon [...]
Continue reading → Will StumbleUpon Work for Your Corporate Blog?
September 25th, 2012 — comments, engaging ideas, statistics, web traffic, writing style
If you’ve decided that you are going to allow readers to comment on your blog, there are a lot of benefits that you can reap. In addition to increased page views, comments allow you to build up a strong relationship with your readers. They can be very beneficial, but it may take a little while [...]
Continue reading → How to Encourage Comments on Your Corporate Blog
May 23rd, 2012 — audience, comments, goals, public relations
One of the main problems facing corporate bloggers is that their posts can be taken the wrong way, or controversy can get stirred up. Since one blog post has the potential to make or break your company, it is very important to make sure that you are managing your blog property. A good blog will [...]
Continue reading → Making Sure Your Corporate Blog Works For You Not Against You
March 6th, 2012 — audience, brand awareness, product awareness, public relations, publicity, web traffic
If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand recognition. Let’s take apart these [...]
Continue reading → Building a Better Brand With Corporate Blogging
January 8th, 2012 — content, public relations, RSS Feed, social bookmarking sites, web traffic
If you have never blogged before and are interested in starting a corporate blog, there are a few issues and concerns that you need to be aware of before you ever get started. These can be treacherous waters at times and if you are not prepared, it is all too easy to get in over [...]
