When it comes to reaching out to your customers or building up your customer base, a blog is a very powerful tool. Unfortunately, many companies do not take advantage of these benefits and they are missing out on some very powerful marketing techniques that are not only cost effective but useful. Let’s take a look [...]
consumers
Why Corporate Blogs Are So Important
April 15th, 2013 — advertisment, brand awareness, search engine
Using Corporate Blogging to Grow Your Business
March 17th, 2013 — advertisment, customer base, customer feedback, customer trust, search engine
One of the best reasons to give corporate blogging a try is that it has the potential to really help you grow your business. If you are just establishing your online identity or if you are trying to actively increase your customer base and your sales, a corporate blog can make a big difference. There [...]
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Corporate Blogging Examined
December 1st, 2012 — audience, brand awareness, customer base, public relations, search engine
Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let’s take a look at just a few of the [...]
Is Full Disclosure a Bad Idea for Corporate Blogs?
October 11th, 2012 — advertisment, customer trust, goals, public relations, reputation
In today’s current business world, the media is more savvy than ever and so are consumers. This has led many companies to adopt a full disclosure policy on their corporate blogs. Is this policy right for you? Let’s look at a few of the upsides and downsides of full disclosure. Upsides 1. Public perceives your [...]
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Corporate Blogging May Be Right For You
August 11th, 2012 — brand awareness, customer trust, search engine, web traffic
If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding new customers and improving the [...]
Are You Communicating Effectively Through Your Corporate Blog?
July 2nd, 2012 — goals, marketing, money, sales, web traffic
One of the biggest problems facing corporate bloggers is whether or not they can communicate effectively through their blog. There are a few steps that you can take to determine just how well you are reaching your audience, and it is not terribly difficult to come up with a plan on how to accomplish this. [...]
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Are You Asking Yourself, Why Blog?
May 8th, 2012 — Buildify, engaging ideas, goals
The first question that needs answering when it comes to journeying down the path to creating a social media endeavor like a corporate blog is “Why?” For business, it is already expected that a company have a website presence, but what do consumers really want to see when they try to research you or your [...]
Why Do You Need a Blog For Your Company?
March 27th, 2012 — brand awareness, customer feedback, customer trust, product awareness, public relations, publicity, web traffic
If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog, and you will have a [...]
Building a Better Brand With Corporate Blogging
March 6th, 2012 — audience, brand awareness, product awareness, public relations, publicity, web traffic
If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand recognition. Let’s take apart these [...]
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Professional Blogging Roundup: On RSS Feeds, PR, Writing Tips, and More
November 30th, 2008 — Buildify, roundup
Happy belated Thanksgiving. Did everyone enjoy their four day weekend? I know I did. The turkey was great. Here we are again with another edition of the roundup; lots of interesting things to read and think about! Corporate For some thoughts On Blogging, College Mogul, Drupal, and Acquia check out College Mogul. Engaging Consumers Online. [...]
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