One of the best reasons to give corporate blogging a try is that it has the potential to really help you grow your business. If you are just establishing your online identity or if you are trying to actively increase your customer base and your sales, a corporate blog can make a big difference. There are many different ways that this type of communication can result in more sales and a larger customer base.

First, you’ll be adding content on a regular basis that covers a wide variety of topics. This means that there will be more content for search engines to index and more keywords used to ensure that you land in the top spot. This makes it much easier for new readers to discover not only your blog but your company as well. By taking the time to really work on a blog and publish it regularly, you can dramatically increase the number of visitors that your site sees every day.

Next, a corporate blog adds a level of humanity to any site. Many consumers perceive corporations as cold entities with little concern for the common man. By putting a name and a face to your company you’re creating a relationship and showing that there is a heart behind that business exterior. This is very effective at building up customer trust and is useful when you are trying to project a certain image for your company.

A corporate blog can also be used to connect with readers and get their feedback. While allowing comments on a blog can be scary, they are a great way for your customers to get their thoughts across. You’ll have a bird’s eye view of what your customers really want and this is a lot easier that relying on a focus group for the same thing. If you are concerned about allowing comments on your blog, you can always set them to moderation to avoid having any controversy erupt.

Lastly, a corporate blog helps you announce new products and specials – if you do it in the right way. Try to steer clear of blatant advertising and find ways to incorporate your announcements with current events. This helps you gain some powerful advertising that doesn’t cost a dime.

When you’re ready to start your own corporate blog it is important to make sure that you know how to handle it. It is much easier to hire a professional that knows how to run a corporate blog and keep it going in the right direction. You can actually end up saving money with this approach and you won’t have to worry about diverting company resources away from your other projects.

Corporate blogs can be powerful and effective but they do need to be managed properly. By working with a professional, you can ensure that your company will avoid common blogging pitfalls and you will be able to achieve the results discussed above as well as many other benefits.

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Originally posted 2008-06-23 05:34:25. Republished by Blog Post Promoter

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One of the biggest problems facing corporate bloggers is whether or not they can communicate effectively through their blog. There are a few steps that you can take to determine just how well you are reaching your audience, and it is not terribly difficult to come up with a plan on how to accomplish this. Let’s get started with the basics.

What do you hope to achieve through your corporate blog?

By focusing on the end result that you would like to have, you can better determine how to write your posts to reach that end. For example, let’s say that you want to increase consumer awareness of your company. This would mean that your posts would need to focus on community efforts that your company is hosting, more information about how your company operates as well as posts that give a more human side to your company.

If your goal is to sell products, you will need to work on a different approach. In order to effectively sell via a blog, you have to follow the basic tenets of copywriting, and find a way to incorporate them into a blog post. For example, you have to have a problem, discuss how that problem effects the consumer and then supply them with a resolution to that problem. This may sound difficult, but there is a way to work this into a blog post.

Let’s say that you sell auto parts and you are trying to increase your sales. One blog post that you could write could focus on the problems of dealing with salvage yards for parts. In this instance, it can be difficult to find parts that are in good condition. There is your problem. Now, you can elaborate on what bad auto parts can do to a vehicle, ie: discussing how this issue affects the consumer. Then, you can offer them a solution, ie: your auto parts that are in perfect working condition and come with a warranty.

This can easily be adapted to any industry, and as long as you are following the basic Problem/How it Affects Consumers/Solution formula, you should not have any problems writing effective blog posts that will sell product. But you can’t just stop there, you also need to focus on why a consumer should trust you. This can be accomplished through other means, such as testimonials, as well as by providing your readers with useful information, not too many sales pitches and a good rapport with you, the blogger.

If your goal is simply to get more visitors to your site and the blog will be used to feed them into your main site, you can take a different tactic. This will require finding interesting ways to induce people to visit your site, such as news that will integrate well with a specific division in your company. For example, let’s say that you run a sales training firm. You are trying to get new clients, and finding it difficult. Your blog could cover recent statistics about a drop in trained sales people, and that would feed into your training division. Again – problem and solution.

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Originally posted 2008-11-05 05:54:47. Republished by Blog Post Promoter

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In today’s current business world, the media is more savvy than ever and so are consumers. This has led many companies to adopt a full disclosure policy on their corporate blogs. Is this policy right for you? Let’s look at a few of the upsides and downsides of full disclosure.

Upsides

1. Public perceives your company as honest.

Everyone loves it when a company owns up to mistakes, takes the high road and is brutally honest about their business deals. It is always refreshing to see a company that is willing to take that risk to be more open with the public and share what is really going on inside.

2. All press is good press.

Blogs that deal with full disclosure typically get lots of traffic and they are able to quickly generate a lot of buzz. This is really only useful if there is a way to turn what they are talking about into a positive light, but overall, when it comes to getting attention, full disclosure usually gets the job done.

Downsides

1. Is brutal honesty always the best policy?

If your company just took a major financial hit, does the public really need to know about it? One of the main problems with adopting a full disclosure stance is that it can really hurt you when things get tough. It’s one thing to say that the company is going through a rough patch, it’s quite another to get into details. This hurts your bottom line, and if you have investors, they may not appreciate your honesty with the public, especially if it affects your stock prices.

2. Bad reputations take only a few seconds to make.

It can take years to build up an image of corporate responsibility, but trashing your company’s image can only take a few seconds. Full disclosure often means talking about things that put your company into a decidedly unflattering light. If you feel your company can rise above that, terrific, but some companies never recover after a blogging disaster.

Weighing All the Options

Now that we’ve gone over the good and bad side of full disclosure, it’s time to get really serious and think about how it could affect your company. Do you have investors? If you do, this is probably not the best policy for your corporate blog. The risks far outweigh any benefits.

Is your company fairly new and so far scandal proof? In this case, then a full disclosure policy can help build a solid reputation around your company and present it in a good light. You may change your mind however the instant the first bad piece of news hits the press.

Lastly, what do you want people to think of when your company name comes up? If you don’t want the latest blogging fiasco to be at the tip of everyone’s tongue, a little mystique is probably a good thing. Blogging is a balance, and it’s up to you to decide how much information you want to reveal.

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Originally posted 2008-08-18 05:09:40. Republished by Blog Post Promoter

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Currently, one of the best ways to reach out to your customer base is through the use of a corporate blog. When it comes to getting that personal touch just right and humanizing your company, there is no better tool than a blog done well. Let’s take a look at just a few of the benefits that a corporate blog can bring your company.

1. Greater Discoverability

Static pages such as you find on a regular site are not very discoverable when it comes to search engine traffic. If you’re in a very tight niche, it can be difficult to get your pages up to the top of the search engine results. When you have a corporate blog, you’re boosting that discoverability for the following reasons. First, you have more content that is added to on a regular basis. Search engines start spidering your site more often and the result is that you have a higher ranking in search results.

Second, you’ll be covering several different topics that readers of all kinds will be interested in. The more you write about the better your chances are of having new customers stumble upon your blog and as such, your company.

2. The Human Touch

Many consumers view corporations are being soulless and run by a bunch of drones. A corporate blog that is done well will create that human element and help consumers see that your business is run by real people. This builds a stronger level of trust and your readers begin to develop a relationship with you via this blog. Over time, this can lead to a fan base as well as regular visitors and much more traffic.

3. Better Brand Awareness

Part of the key to building a strong brand is having that instant name recognition. When you have a corporate blog, you’ll be exposed to an entirely new audience. Your fans will begin to associate your company with openness and they will begin to recognize not only your name but your brand as well. There is no better tool for quickly building up your company’s brand.

This is not to say that corporate blogging is easy. In many cases, it may be beneficial to outsource the management of your blog to a trained professional that is capable to assisting you with SEO as well as pertinent advice on how to avoid common blogging pitfalls. By having a professional company guide you on your path towards corporate blogging the successful way you can be assured that you can avoid not only these pitfalls but that your blog will be able to accomplish all of the points mentioned above as well as many other benefits.

Blogging is an exciting new horizon for many companies and while it isn’t foolproof, with the right team, you can make a big difference in your company’s popularity. It’s definitely a balance, but with the right elements, you can have a very successful corporate blog that gets noticed.

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Originally posted 2008-06-24 05:34:20. Republished by Blog Post Promoter

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When it comes to reaching out to your customers or building up your customer base, a blog is a very powerful tool. Unfortunately, many companies do not take advantage of these benefits and they are missing out on some very powerful marketing techniques that are not only cost effective but useful. Let’s take a look at a few of the reasons that a corporate blog can make a difference for your company.

First, you’ll be able to start building brand awareness right away. Most consumers don’t feel a connection to a new brand right away and if you’re only using a static site to attract them, they may not be impressed. Your goal is to become an immediately recognizable force. By using a corporate blog to attract attention you can easily accomplish this and establish yourself as a leader in your industry.

Next, when it comes to search engine optimization, a blog is one of the easiest ways to guarantee that search engines are going to index your site and rank it higher in the results. This is due to the fact that you’ll be publishing content on a regular basis and that your blogs can contain keywords that will help improve your ranking. For those in a very limited niche that is already crowded, this can really make a difference.

You can also use a blog to reach out to your current customers in a time of crisis. This can be a very powerful tool when you are trying to put your best face forward. Normally, many companies do not have the opportunity to explain their side of the issue. With a corporate blog you’ll have that forum you need to get your message across in any crisis situation.

A corporate blog can be used to promote new product launches or new services. This is a very powerful aspect of a blog. You’ve got a way to instantly connect with your customers and provide them with breaking news about your company’s products and services. Since your audience is already targeted, you’re guaranteeing that your readers are going to be interested in what you have to say. Although many prefer to keep their blogs non-commercial, this is a very powerful way to increase sales as well as reach out to customers in a cost effective manner.

Lastly, you’ll have the ability to closely interact with your customers and see what is really on their minds. If you allow comments on your blog, you can really see how your company is perceived and what you could be doing differently to attract the right kind of attention.

Running a corporate blog can be a bit complicated if you want to avoid the common pitfalls that plague business owners. It is recommended that new companies or those trying to establish a blog for the first time work with a professional to ensure that all of their needs are met. This helps ensure that a company’s new blog will be successful and noticed.

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Originally posted 2008-07-14 05:20:18. Republished by Blog Post Promoter

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If you are trying to get more consumers interested in your products and your company in general, you may want to consider adding a corporate blog to your website. These are quickly becoming very popular and thousands of companies have found that they are an incredibly effective means of adding new customers and improving the relationship with existing customers. Here are a just a few reasons that a corporate blog can help your site and your company.

1. Increased overall traffic.

Whenever you add new content to your site on a regular basis, you’ll be able to give your visitors that much more to look at. As you continue, they’ll want to keep coming back to see what you’ve added and you’ll notice a surge in your traffic. Blogs are usually published daily or every few days, so you will have many opportunities to keep your customers coming back. As a bonus, the more time they spend on your site, the more likely they are to buy something

2. Increased Search Engine Rankings.

One of the top reasons to add a corporate blog to your site is that you will increase your chances of getting a higher search engine ranking. The more content you add, the more keywords you’ll have at your disposal and you’ll increase your chances of getting higher up in the rankings. Every day you post you’ll be able to have those new pages indexed so it becomes easier for new customers to find you. After a few weeks of publishing your new blog you should notice that your traffic picks up as a result of your new search engine rankings and listings.

3. Increased customer confidence.

A corporate blog allows you to build a relationship with your customers. They’ll see that there really are people behind the façade. If you properly manage your blog, it is a powerful tool that can really engender a whole new level of trust with your customers. They will see you as a trusted resource and be much more likely to spend more time at your site and to buy more of your products.

4. Increased brand awareness.

The result of all of this time spent on your site and the availability of your content means that you will have a much better shot at building a strong brand and maybe even becoming a household name. With time, you will be able to build a very strong brand that is instantly recognizable.

To make sure that it is recognizable for the right reasons, it is a good idea to think about using a blog management service that can help you avoid missteps. These companies can assist you with SEO and attracting new readers to your blog as well as the process of daily management and important advice to keep your blog on track. This is a must if you have never blogged before and you want to make sure that everything goes smoothly and without a hitch.

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Originally posted 2008-07-21 05:32:41. Republished by Blog Post Promoter

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If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog, and you will have a whole new means of reaching out to consumers. Let’s take a look at just a few reasons why most companies need to have a corporate blog.

1. Provide the public with a human face for your company.

Most consumers view corporate entities as faceless behemoths that don’t care about the little guy. One of the easiest ways to dispel this myth is to reach out to the public via a blog. Personable posts and interaction with the public go a long way towards building your brand and attaching an image that your company really does care. Just make sure that you always use this feature to your credit and not against your company. It is as vital to learn how NOT to blog as it is to learn how to blog.

2. Open up the horizon for new customers.

In today’s internet world, it is all about discoverability. Whether you are looking for local or global business, blogging is a powerful platform that can make this happen. Most of the time, the discovery process is organic, through searching and through social networking avenues. This means that you don’t have to do any extra work to achieve discoverability, beyond posting and the proper promotion of those posts.

3. Build a stronger brand.

The key to brand recognition is getting your brand out there in the public eye as often as possible. The old fashioned method of doing this was quite expensive and it was difficult for smaller companies to play on the same field as their larger competitors. The blogging trend has changed this completely and allows for companies of any size the ability to get their name out there every single day.

You can look at each post you make as getting one step closer to becoming a household name. Readers rely on bloggers like never before and this is an incredible opportunity that your company should be taking advantage of.

4. Increase overall visits to your site.

As your blog readership expands, you’ll find that your site traffic will increase as well. If you’re hosting your blog on your site, this is natural, but you’ll also notice that your regular pages are getting more attention. As your blog gets indexed by search engines, it will be much easier for new customers to find you and you will notice an increase in overall visits. These are targeted visits as well, which means that they are worth a lot more than the average ad campaign can bring in.

These are just four simple reasons that blogging can work for any company. To get help with your blog to make sure it is a success, consider working with a professional management company that already knows the ins and outs of successful corporate blogging.

Photo Credit: 1

Originally posted 2008-08-11 05:22:29. Republished by Blog Post Promoter

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The first question that needs answering when it comes to journeying down the path to creating a social media endeavor like a corporate blog is “Why?” For business, it is already expected that a company have a website presence, but what do consumers really want to see when they try to research you or your company online? The truth is, when consumers and other people begin to research you online, they are preferring to read what other people are saying about you, or they are looking for a chance to see you in action, reading about your expertise, how you solve problems, and so on.

Newsletters, testimonial ads and standard website content are excellent at getting the word out about your company, and they will never be completely replaced by blogging, but they are all clearly one way forms of communication. If you send out too many newsletters, your readers may stop paying attention, or they may regard your correspondence as spam outright. On the other hand, for those who prefer to receive information via e-mail, blogging is still quite the viable option.

Blogs allow you to reach out to your customers and other consumers more easily than ever, by allowing you to:

- Provide information and resources that are topical and relevant on a regular basis,
- Receive feedback from your readers, engaging them in discussions that are relevant specifically to them,
- Distribute your content on a much greater scale thanks to search engines and RSS feeds.

Additionally, blogs give your readers and customers a lot of additional capabilities, including the chance to:

- Receive regular updates from you,
- Receive updates from you when they want to, and if they want to, rather than on your schedule,
- Take things away from your blog, sharing them with their network
- Find you more easily through search because of tagging and keywords.

Chances are, your customers are finding new ways to become connected now than in the past. Blogs will give you more juice with Google, and they will also allow you to differentiate yourself much more clearly from other businesses, and all it takes is a little bit of personality, and a little bit of work. Corporate blogging is all about pouring your passion for your company into a medium that your customers will gladly respond to. Internet users love blogs, and are attracted to blogs, so by writing in a blog, you can touch your customers past, present and future in new ways, giving them a reason to work with your company.

Now that you know why blogs are so important, and now that you understand what they can do for you and your company, the next step is obviously going to be to create your own blog. Your business can benefit in a number of ways when you run a corporate blog, so now is the time for you to implement corporate blogging in your marketing strategy for better business.

Photo Credits: 1

Originally posted 2009-01-16 05:57:56. Republished by Blog Post Promoter

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If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand recognition. Let’s take apart these success stories to see how this technique can be used to help you build a strong brand that will be noticed and remembered.

1. The human approach.

Consumers have stronger reactions to brands when they feel an emotional attachment. For example, how many consumers automatically see the Hallmark logo and get sentimental. In addition, they also think of quality, since this is Hallmark’s signature. If you want to get the same results, adding that human touch will help build up an emotional attachment with your readers. By doing this, you’ll be creating a memorable brand with a human face and heart behind it. This is the key to building a strong brand.

2. More discoverability.

You can have the strongest branding concepts in the world, but if you’re not getting new visitors to your site, chances are you are shouting into the wind. If you want to stand out and get noticed, adding a corporate blog to your site increases your overall discoverability. The more posts you make, the better your chances are of getting noticed by search engines and as a result, getting noticed by the public.

3. Good controversy.

Not all controversy is bad, especially when you are standing up for a cause that the public can get behind. You can use your blog as a platform for creating good controversy and getting noticed. Your readers will be able to get behind your cause and you’ll notice that they will begin pulling for you. Your name will be associated with the “good fight” and your brand will become much stronger.

As a caveat, corporate blogs should always avoid bad controversy. This is the type of issue that can quickly spiral out of control online. The online community is tight knit and word travels quickly. Improper management of a blog can lead to bad controversy, especially if the poster is not experienced in handling hot button issues or steering comments into the right direction.

4. More visitors equals more chances to make your mark.

The main goal of building up a brand is to increase the amount of new customers and help them remember you. By having a blog that is published on a regular basis, you’re getting thousands of chances every day for building your brand and making a statement.

One of the best ways to ensure that you will get your branding goals accomplished is to hire a professional blog management company. They will be able to assist you in avoiding common pitfalls and using the blog to your company’s best advantage. These services are incredibly valuable, especially if you are not well versed in blogging.

Photo Credits: 1

Originally posted 2008-07-25 05:02:27. Republished by Blog Post Promoter

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Happy belated Thanksgiving. Did everyone enjoy their four day weekend? I know I did. The turkey was great. Here we are again with another edition of the roundup; lots of interesting things to read and think about!

Corporate

• For some thoughts On Blogging, College Mogul, Drupal, and Acquia check out College Mogul.
• Engaging Consumers Online. The shift to social media is an implicit acknowledgment that television and print are not necessarily the most effective ways to reach buyers at The Calgary Herald. Need we say more?
• The Current Affairs publishes 25 Most Influential People on WEB.

General Tips

• Read Good blogging is simple: Write good posts (and be thankful) for an interview with author Penelope Trunk.
• Business Blog Consulting writes Why Blogger Is No Good For Business Blogging.
• For some general writing tips and more read Daily Writing Tips. Here’s one we thought interesting: The Difference Between “Un-” and “Dis-”
• More on writing from Business Writing Blog with How to Punctuate Captions.

Google Page Rank and SEO | Traffic

• Outside the box techniques on gaining a steady source of new traffic by Aaron Danker.
• New Media Marketing touches upon When Blogging Advice is Bad for Business Owners (Part 4: Clearing The New Media Smoke)
• ProBlogger asks Are RSS Subscribers Worthwhile if they Don’t Visit Your Blog?
• And on that note of RSS Feeds, Daily Blog Tips wonders What to Do When People Unsubscribe?
• Google Page Rank – What Do You Know About it asks Pandia.
• Custom Press Release takes a closer look at What is Google Page Rank (PR)?

Microblogging

• MicroBlink posts Video Microblogging Explored.
• Shout’em, the microblogging network that feels like having your very own Twitter writes 7 Labs News and also If You Have a Business, Register Your Microblogging Accounts Now.
• Ecademy publishes 7 Ways to Use Microblogging Services for Traffic and Brand Exposure.

Social Bookmarking/Networking

• Social Bookmarking in plain English on Youtube.
• Mashable presents this HOW TO: Use Twitter for Social Bookmarking

Buildify hosts a weekly carnival. Blog owners with professional blogging posts should consider sending a submission into the Carnival of Corporate Blogging.

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