Corporate blogging is a great way to market your products to the public, but you’ll need to walk that fine line between over commercialization and a total lack of promotion. The main reason that many companies set up their own blog is to find ways to attract new customers and improve their brand image, but this can also be a very powerful tool when it comes to marketing your products. Let’s take a look at one example of how a blog can be used to sell products the smart way without appearing over commercial.

For this example, we’ll be looking at a company that sells apparel. They’ve already set up their site and their cart is complete. Since they do want to reach out to the public, they’ve set up a corporate blog, but they are a bit stuck as to what they should be discussing. Beyond office gossip and brief company news they really don’t have a lot to talk about. Or do they?

The key to finding a way to promote your products and provide readers with posts that matter is to pick a niche and exploit it as much as possible. Since this company sells apparel for women, they have a huge opportunity to discuss emerging trends, cover fashion shows and talk about what matters to women when it comes to fashion, value and quality.

For this example, fashion week is approaching in New York City. Instead of just mentioning it once, this company can provide full coverage of the event. They don’t necessarily have to even attend the event, they can follow it in the news and provide their own unique recap. Now, instead of just stopping there, let’s take it a step further.

This company could use these posts to sell specific items in their store that are on trend for the moment or comparable to what the designers are selling. One great approach in this instance is to provide High vs Low posts where a designer’s clothing is pictured alongside the similar low cost product offered by the store.

This is an incredibly easy way for this company to increase their sales. It doesn’t come off as overly commercial, because the posts are seen as a public service. They want to help customers save money. That is really the key when it comes to mentioning products in your blog. You need to find that link that makes the reader think that this post is something that was created to help them.

This same technique can be used by any company regardless of what they sell. In a way, when you get into corporate blogging, you need to become a little bit of a journalist. This will help you find the news that relates to your company, and unique ways of presenting it to the public to increase your sales.

For many companies that don’t have a lot of time to do this, a blog management service can be of great assistance in finding that special link and helping you achieve your goals.

Photo Credits: 1

Originally posted 2008-07-23 05:45:27. Republished by Blog Post Promoter

• Corporate Blogging Pitfalls It has been widely recognized that blogging is an excellent way to publish content to a website, and many corporations and other businesses are beginning to embrace this idea with a great amount of enthusiasm. Not only are companies creating corporate blogs, but sometimes a single employee blogs as well,......
• Corporate Blogs as Internal Newspapers One of the best ways to raise morale is through an internal newspaper that keeps employees appraised on what is going on with the company. They foster a sense of belonging, especially if you cover employee birthdays, events and special happenings within the office. However, if your resources are a......
• Corporate Blogging Made Easy One of the best ways for a company to reach out to their customers and build a strong brand is corporate blogging. However, there are a lot of misconceptions out there and a lot of room for error. Let’s take a look at some techniques that you can use to......
• How to Use Blog Networks to Promote Your Corporate Blog One of the biggest problems facing corporate bloggers is finding an audience. If you’re using your blog as a way to promote your company’s products, it is vital to quickly build up a strong readership. This is not an easy task, and even though paid promotion can be helpful, there......
• How to Use Your Corporate Blog for Networking A corporate blog can be an incredible promotional tool, but it can also be used for networking purposes. Nearly every company can benefit from networking and much of the current internet community has been built on the back of social networking. How can you take advantage of this trend and......

• Networking: A Great Way to Motivate Yourself As an entrepreneur you may hear a lot about networking and wonder what all the hubbub is about. Networking, both online and off, is a wonderful way to build connections in your industry. It’s a great way to increase awareness for your business and to build your customer base and......
• Sunday Money Roundup - I Cannot Believe It Is Almost 2008 Edition. Didn't we just start 2007? I remember when I was a kid that summer lasted for what seemed like years...and the school year lasted even longer. Scary. Anyway, I started this site November 10, 2006 so it is a little over 1 year old. I have written over 650 posts......
• Scottsdale Marketing Company Reveals Search Engine Optimization Secrets If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer. No matter how much money you're spending on online advertising, it isn't bringing you anywhere near the......
• Free eBay Store and WordPress Plugin I've been fooling around with the WordPress Plugin API, and I decided to take a stab at putting together a free eBay Store plugin. An eBay store is a great way to make some extra income with your blog or website, and you don't even have to directly sell anything.......
• What Makes Us The Affordable & Ethical SEO Marketing Company In UK? Search engine optimization is the process of improving your website to make it rank higher in the search engine result pages of major search engines such as Google, Yahoo, and MSN. As a leading SEO company of UK, we follow some proven SEO techniques along with the advance SEO methods......

One of the main problems facing corporate bloggers is that is all too easy to crash and burn. One controversial post is all that it takes to ruin your company’s image. There are many reasons that corporate blogs fail, but there are also solutions out there to ensure that this doesn’t happen. Let’s take a look at some of the most common reasons that corporate blogs don’t make it and what can be done to make sure that your company succeeds.

1. Failure to keep a blog updated on a regular basis.

Many companies start a blog with the best of intentions but just don’t have the resources to keep it going. A failure to follow through with a blog can doom it from the beginning. You’ve got to be able to devote enough resources and time to keep your blog running and keep it updated as frequently as possible. You’ll lose readers if you don’t keep giving them something new to read.

2. Picking the wrong person for the job.

Picking a blogger is not an easy task. Executives rarely have time to blog and if they outsource the job to the wrong person in the company it can be disastrous. It is vital to pick someone that is well spoken, cool under pressure and very responsible. Otherwise, the result can be a nightmare, especially if the blog has a comments section that gets out of control.

3. Projecting the wrong image.

One of the most notorious corporate blogging failures was Walmart’s attempt to produce a blog that seemed to be non commercial on the surface, but was really a thinly veiled attempt to promote their store. The result was scorn in the blogging community and the blog quickly died. You want to make sure that your blog walks that fine line between commercialization and content readers can use. With the wrong approach, you can harm your company’s image.

Another aspect of this issue is that when you have an open forum, you need to know what to do with it. Blog posts that are unprofessional give reader’s the impression that your company is not professional either. On the other hand, stiff posts fail to produce the human touch.

Each one of these issues can be easily solved by hiring a company to manage your blog for you. This is very important for companies that do not have a lot of resources to devote to a regular blog, but they want to reap the benefits that a blog can bring. By hiring a professional, you can ensure that your posts will be well thought out and properly managed. In addition, you won’t have to worry about taking your employees off of their other projects to manage the blog.

Blog management services are worth their weight in gold. You’ll not only save money over the long term since you won’t be diverting resources, but you will be able to project the right image for your company that will get results.

Photo Credit: 1

Originally posted 2008-08-04 05:49:52. Republished by Blog Post Promoter

• How Should You Classify Your Corporate Blog? When you are getting ready to start publishing your corporate blog, it is a good idea to put some thought into the kind of information you will be sharing with the public. There are many different kinds of corporate blogs out there and it is a good idea to pick......
• How to Use Your Corporate Blog for Networking A corporate blog can be an incredible promotional tool, but it can also be used for networking purposes. Nearly every company can benefit from networking and much of the current internet community has been built on the back of social networking. How can you take advantage of this trend and......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• How to Avoid Corporate Blogging Disasters For those thinking about starting a corporate blog, there are a few caveats that should be considered before you ever throw your hat in the arena. The blogosphere can be a scary place if you are not prepared and it is easy to have a disaster of epic proportions on......
• Improve Corporate Communication with Blogging In this day and age, the hottest media and the hottest method for communicating with customers, employees, business partners and competitors are through corporate blogging. If you create a corporate blog for your business, and you follow some basic strategies for improving communication through this popular online media, you will......

• Alternative Income Streams - June 2009 It's another month in the books and that means it's time to evaluate how much or how little money I made in alternative income. I need to start getting a template together on how I Define Alternative Income as well as what my alternative income consists of. The short answer......
• Two Unique Approaches To Writing Blog Articles I recently was emailed about writing an article for Donald Trump's new mlm business opportunity. They were willing to pay eight dollars for 100 words. That seems like a fairly short blog post but it did get me thinking. All he was really looking for was someone to write a......
• Blog Plug-Ins to Get More Readers Wordpress specifically has a number of plug-ins for blogging that will allow you to attract more readers to your blog. Some of the best blog plug-ins for increasing traffic to come in three main categories: Social networking and bookmarking Posting across many different platforms RSS feed helpers BTE Related Websites:......
• 4 Ways To Make Money Writing Online Many people come across the idea of writing as a way to make income online. There are many ways to make income on the online writing and we will talk about some in this article. 1. There are millions of blogs on the Online right now that need content. You......
• Hire Lazy Man to Manage Your Blog... (sort of) When I had started blogging in 2006, I never expected to be any good at it. In the 10th grade, I had one teacher (hi Mrs. Paige), who criticized my writing so badly I was moved from the honors level to a place where a couple of sentences qualified as......