If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

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There are three different primary considerations to make when it comes to naming your corporate blog. You cannot simply choose a name that you prefer, if it is not relevant to your business or attractive to your prospective readers. Likewise, you cannot choose a name for your corporate blog that is attractive to your prospective readers but that is not relevant to your company or that will not be easy to find in search engines or through word of mouth. Here are the three most basic characteristics that your corporate blog’s new name should follow.

- When choosing a name for your corporate blog, you should choose a name that you enjoy.

If you like your blog and feel comfortable writing in it, then you will almost certainly write more often. Because the more you write, the more successful your blog will be, it is absolutely vital that your blog be a comfortable and productive destination for you to write in. When choosing a name for your corporate blog, you are going to want to select a name that resonates with you, in order to keep you writing for a good long time.

- When choosing a name for your corporate blog, you should choose a name that is relevant to and attractive for your readers.

Fun blog names, interesting blog names and otherwise attractive blog names are the blogs that attract the most traffic. “My corporate blog” is not a blog name that is going to inspire people to come and visit, to keep reading, or to pass a link to your blog on to their friends, family and colleagues. By making your blog more attractive by giving it a good name, you are inviting interested parties to come and check it out.

- When choosing a name for your corporate blog, you should choose a name that makes your blog easy to find and also offers relevancy to search engines by utilizing important keywords.

The name of your blog is what will appear in the title of your search engine results. The name of your blog is going to have an impact on your search engine results. If you can, implement your most important keyword into the title of your blog. This way, every time someone references your blog they will be doing so by mentioning your most important keyword. Careful consideration is definitely needed to make sure that you have a productive corporate blog name, at least if you are serious about attracting visitors to your blog.

All three of these considerations are important if you want your corporate blog to stand out. While your content is the most important part of your blog, having a solid name is definitely important. Your corporate blog name should be keyword driven, reader friendly and also motivating to you if you want a reason to keep writing in your corporate blog. Once you choose a good name and website address for your blog, you will definitely be in business and will see an increase in visitors to your website.

Photo Credits: 1

Originally posted 2008-12-10 05:24:54. Republished by Blog Post Promoter

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If you have decided to create your own corporate blog, one of the first things that you may be trying to figure out is what categories to create. Categories allow you to tag and file your blog entries, and they make it easier for your readers to find the specific entries that they are interested in reading based on the tags or categories that you choose. In other words, deciding how to pick different categories for your corporate blog is an important part of setting your corporate blog up for easy reading.

Choosing the different categories for your corporate blog begins by making a list of the different things that you want to write about in your blog. Once you have a good working list of the subjects that you want to touch on when writing your blog, the next step is going to be to open up a category for each of the topics on your list. When you are done adding categories for each of these topics, you should create one more additional category that will allow you to cover anything that goes above and beyond the scope of the categories that you already created. For example, let us say that you are creating a corporate blog for your computer or IT company. Some of the categories that you may include in your corporate blog on this subject will include:

- Computers
- Current Technology
- Industry News
- Company News

In addition to these categories, you may decide that you also like to blog about meeting interesting people and dining out when you attend corporate events. If this is the case, then adding a category to house both of these types of blog entries, or adding a category for each of these different types of blog entries will allow readers interested in learning what you are doing to find out about who you are meeting and what types of dining you are experiencing while attending corporate events and dining out with clients and other colleagues.

When you are building your first blog, reading other blogs for advice and inspiration is a good idea. Blogging on making money and blogging about blogging are not the only subjects that make money when it comes to putting together and writing in a blog. The blogosphere, or the world of blogs, is actually a lot denser with different categories and different topics and subjects that you can write about, which is why blogs are so popular in the first place.

When it comes to choosing categories for your blog, however, it would be wise to look at other corporate blogs that fit into the same niche or industry as yours, to get a feel for what other bloggers are writing about, and what types of blog entries are getting attention in your industry. Once you have a firm idea of what the current hot topics are, you can create categories that are accommodating, and this will ensure that you are working within defined categories that will attract the interest of your readers.

Photo Credits: 1

Originally posted 2008-11-04 05:53:40. Republished by Blog Post Promoter

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