If you are putting together an RSS feed for your corporate blog, you may be wondering what way is the best way to deliver that RSS Feed. Should you use full text so that your subscribers can read the entire post in their feed reader without having to click on any links, or should you use a post excerpt so that readers are forced to visit your corporate blog for the rest of the story?

If you subscribe to RSS feeds that relate to blogging or internet marketing subjects, then you will probably discover that the full text feed philosophy is the one that wins a lot of debates on the subject. On the other hand, you may have noticed that many popular news sites like ESPN, AP News and CNN are using the excerpt method instead. Some of these news sites only display the headlines in their RSS feed and do not show any of the story until you visit the actual website. So which method is the right method for your corporate blog?

The real answer to this question is that the best method is whatever best suits your business model.

For example:

Major news websites and sports websites have the same business model that they have always used. The more people they have reading their articles and content, the more they can end up charging for advertising. For this reason, their primary objective is simply to drive people into their websites so that they can retain the highest readership numbers possible to reach the highest possible advertising rates in the process. By offering only a short excerpt or only a headline forces the reader to either click to come in and read more, or to move on.

Is this how you want to regard your readers?

One of the number one goals for most internet marketers and bloggers is to gain the trust of the largest possible audience. Your readers are not only potential customers, but they are also your supporters. Because it is so difficult to obtain high readership numbers, doesn’t it make sense to try to retain your readers at any cost? Most people like to read all of their websites in a single place which is what RSS aggregators are really all about. If you make reading easier for your readers, they will appreciate it more than you realize.

Does the monetization strategy for your corporate blogging effort depend on attracting viewers to your website? The excerpt feed method may be best if you depend on people actually coming to your website, but it takes a lot of traffic to make a living in this manner so you should not necessarily depend on it.

Another consideration to make is this:

Does your website have enough authority to draw people in just based on headlines or small excerpts alone? Even if you are an authority in the field, it is unlikely that your blog has gained enough experience, credibility and exposure to rival the attraction websites like CNN can generate. You should not hold anything back from your readers, so give them everything that you can in your RSS feed. If you give your readers exactly what they subscribed to, you will benefit from an increase in RSS subscribers, more posts getting bookmarks on sites like Digg, Delicio.us, Technorati and StumbleUpon, more viewer comments, and more viewers talking about your blog in theirs.

Photo Credits: 1

Originally posted 2008-10-28 05:35:31. Republished by Blog Post Promoter

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The thirty bloggers that are interviewed in this book have gained a loyal following over time and through experience that continues to grow even to this day. They write about a wide variety of topics and reach out to an endless number of different markets. These are bloggers who are doing it right, because they are passionate about the subjects on which they write, and they are even more passionate about simply being passionate. These are thirty of the most successful bloggers in the nation, and they have come together to share their stories, and to share their secrets in their own words. This is wisdom that you simply cannot afford to miss if you are serious about starting your own blog. The thirty bloggers interviewed in this book are:

Dave Taylor from The Intuitive Life Business Blog
Chris Anderson from The Long Tail
Gina Trapani from Lifehacker
Ina Steiner from AuctionBytes
Mary Jo Foley from All About Microsoft
Dave Rothman from TeleRead
Frank Warren from PostSecret
Mike Masnick from Techdirt
Mark Frauenfelder from BoingBoing.net
Robert Scoble from Scobleizer
Peter Rojas from Engadget
John Neff from Autoblog
Ken Fisher from Ars Technica
Deborah Petersen from Life in the Fast Lane
Joel Comm from JoelComm.com
Brian Lam from Gizmodo
Kristin Darguzas from ParentDish
Chris Grant from Joystiq
Scott McNulty from The Unofficial Apple Weblog
Philipp Lenssen from Google Blogoscoped
Brad Hill from Weblogs, Inc.
Steve Rubel from Micro Persuasion
Rebecca Lieb from ClickZ
Deidre Woollard from Luxist
Gary Lee from An Internet Marketing Web Site
Richard MacManus from Read/WriteWeb
Eric T. from Internet Duct Tape
Victor Agreda from DIY Life
Steve Garfield from Steve Garfield’s Video Blog
Grant Robertson from Download Squad

With insight from these top bloggers in the industry, there is no reason why you cannot jump start your own blog activities and find success with a corporate blog online.

Originally posted 2009-01-02 05:21:53. Republished by Blog Post Promoter

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