Time and time again, if you are a corporate blogger, you’ve probably heard about the importance of compelling content. What you may not know however is what constitutes this type of content. If you’re not taking the time to craft posts that your readers will find compelling, you may be missing out on a great opportunity. Let’s take a look at a few ways that you can start utilizing these techniques to help increase readership and retain your audience.

1. What is the value of your post?

One of the easiest ways to determine whether or not you have a compelling post is by estimating just how valuable your post really is. Has the topic already been covered in thousands of different venues? Does the post contain information that will somehow help the reader accomplish something? Is your post thinly veiled promotion? Once you know the answer to these questions, you’ll be able to start working on developing content that is truly compelling.

2. How do your readers react to your posts?

If the answer is “I have readers???” you may have a problem here. If you are basically shouting in the wind and you’ve never had a single comment on your blog despite your best efforts to market it, chances are the problem may be a lack of compelling content. This is the type of post that gets people talking, sharing and will help you make the most of viral traffic.

3. Does your post somehow make an emotional connection with the reader?

This isn’t an easy task in many cases. Let’s say that the niche for your corporate blog is washing machines. It can be tough to find a way to make an emotional connection over an appliance. However, it can be accomplished. What do people really care about when it comes to washing machines? Overall price, functionality and whether or not it eats clothes are great stepping stones that can be used to emotionally manipulate your readers (in a good way.)

4. Does the post make your readers want to know more about you personally?

When you create compelling content, you create a relationship with your readers. Once they start writing you personally, you can be assured that you are developing a good audience that is engaged by what you talk about. You may not be writing hard promotional copy with your corporate blog, but what you are doing is building that friendship – the easy way.

Compelling content can be subjective, but generally, it involves an emotional response that is evoked in the reader, and that someone can benefit from, even in a small way. Whether it’s through laughter, tears, or a feeling of “I’ve been there too” compelling content is the secret to success with corporate blogging, especially when you are first starting out.

You’ll be building a reputation as a corporate blogger that can be incredibly useful in the future, no matter what industry you may be working or writing in.

Photo Credits: 1

Originally posted 2008-11-14 05:32:44. Republished by Blog Post Promoter

• Corporate Blogging Demystified For some, the premise of corporate blogging is a bit strange. It’s hard to know when a corporate blog may be right for you and it’s also difficult to know just what you’re supposed to do with one. Here’s an easy guide to help you get your blog started the......
• 7 Ideas on Making Corporate Blogging More Efficient Sometimes increasing the efficiency of a corporate blog is as simple as implementing some small but powerful steps. Here are a few incredibly intelligent ideas for corporate blogging that will allow you to be more efficient and more effective as a result. 1 - When there is a lot of......
• Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single......
• How to Target Your Corporate Blog Audience Once you’re ready to set up your own corporate blog, you’ll need to figure out what your audience is since this will determine how you write your blog. If you already have a set group of customers that you feel will be reading your blog, you’re already pretty much set.......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......

• Write For Lazy Man and Money Lately, I've been getting a lot of great, thought-provoking comments from readers. It's a shame that such conversations are locked up in e-mail. You don't need to be a great writer to participate. My lack of writing skills should has set the bar sufficiently low, so anyone can step right......
• Get Free Blog Traffic by Writing Smart Why should you have to pay for obtaining traffic to your blog? There is no reason why you should spend a lot of money making your blog friendly for readers, considering that some of the best ways to get blog traffic are free. Attracting free blog traffic can easily net......
• 5 Ways to Earn Free Money Writing Online. "You want to be a writer But you don’t know how or when Find a quiet place Use a humble pen" ~Paul Simon, Hurricane Eye The Internet is a wonderful thing. Consider freelance writing. It's one of my 10 cheap hobbies, but thanks to the Internet, it's more than......
• From Concept to Print by Carmen Shirkey, guest blogger and author of The List: Can Pefect Be Put On Paper? Greetings! As an author of a newly released romantic comedy book, The List, I'm often asked, "Wow! You had time to write a book? How'd you do it?" Let me just say that......
• 5 Free Traffic Tips For Bloggers If you've been blogging for any time at all now, then you are fully aware that there seems to be just as many blog traffic strategies as there are bloggers, right?  And with so many blog traffic strategies, the questions is: "Which ones are the best for you?" Is it......