If you are on the fence about starting your own corporate blog, this is a great book to read to help you make your decision. The subtitle is “The Truth About Business Blogs” and that pretty much says it all. For those that don’t have time to go through stories that meander and they just want to get to the heart of the matter, this is the perfect book. It’s hard hitting, logical and presents a clear case as to why you should and why you shouldn’t have a corporate blog

The author did a great job of defining what a corporate blog can and cannot do. This is a great way to learn more about how high you should set your expectations for your blog. If you have pie in the sky ideals, they may be shot to pieces, but at least you won’t waste your time approaching your blog from the wrong angle. The book covers pretty much everything you could ever want to know about business blogging, from the tools you’ll need, to what you can really expect your blog to accomplish for your company.

Although the author uses a healthy dose of skepticism, he also provides some tips that you can really use. For example, he covers the fact that topical blogs are usually much more effective and popular than blogs that simply discuss company business. For those that are still unsure of what blogging is or why you should be doing it, the advice is very clear cut and easy to understand. You can go from a complete blog newbie to a pro just by reading this book.

The book covers what you will want to avoid with your blog as well, especially when it comes to presenting a professional appearance. There are plenty of tips contained within the pages of the book to get you started out on the right path. Although the title would indicate that the author is anti-business blogging, the opposite is actually true. He just seems to want to bring a dose of realism into the world of corporate blogging and help site owners achieve their goals the right way.

You can follow along as a blog is started from scratch, learning all the way about what you should and should not do. This was a great way to present the information that business owners really need to know and this section alone was worth the cost of the book.

Overall, we highly recommend this book to anyone that has considered starting their own corporate blog. You’ll be able to learn quite a bit about the entire process as well as learning some specific mistakes that you should not make with your own blog. We appreciated the way the author presented the information and found it to be a very quick read that was well targeted to the main audience for this book. If you don’t have a lot of time, this is the perfect book to read before you get started on your corporate blog.

Originally posted 2008-09-05 05:13:27. Republished by Blog Post Promoter

• The E-Myth Revisited By Michael Gerber One of the most important keys to success as a corporate blogger is having the right mindset and the right expectations for your blog. If you go in thinking that it is going to change your entire company and you’ll be at the top of the list of the Fortune......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......
• Make Blogging Work for Your Business pt 1 Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 1 in a......
• 5 Reasons to Start Corporate Blogging Now In today's fast paced world, where companies are built daily and there is a big scandal every week bringing a corporation crashing down. That is why it can be very beneficial to start a corporate blog. We will go into this and four other reasons for starting a corporate blog......
• Blog Wild By Andy Wibbels If you are completely new to blogging for small businesses, this is the book to read. While there are quite a few books dedicated to this subject, few are this easy to read, or this informative. We weren’t quite sure what to expect from this book, but we ended up......

• Weakonomics Clogged Tubes Finds #1 I don't do this as often as I should.  Many blogs like to put together a list of interesting posts they find over the course of a given week.  I thought I'd give it a go.  If you hate the idea, leave me a comment.  If you've got something to......
• Where to go to Learn How to Blog When you are interested in increasing your web status and improving your Google Page Rank, and your Alexa ranking, one good place to go to is Linkmoney.org. This site has been helping people for free for about three years now and they will show you the way a Blogging Make......
• The Outboard Boater's Handbook: Advanced Seamanship and Practical Skills by David Getchell If you are looking for a book that covers practical outboard boating, this is a definite must read and revisit kind of book. Getchell did a fantastic job of putting together a resource that all outboard boaters should read and he managed to cover some pretty technical concepts without alienating......
• 3 Steps to Increase Traffic to Blog This is part one in a three part series on the steps to increase traffic to blog. If you are looking for quick and simple ways to increase traffic to blog, or more involved ways with bigger returns, keep reading for some great information. 1 - Choose the right platform......
• Telephony 3.0 - What is It? Image your business with no telephones on the desk top. No large PBX to maintain if you have digital phones, no PBX configuration changes due to office moves. If you have Voice over Internet Protocol (VoIP), the switches in the closets that provide Power over Ethernet (POE) would be......