In a lot of ways, text blogging has become a thing of the past. Folks are beginning to blog in other ways, including blogging in video and blogging in audio. Video blogs often tend to be more engaging, and they allow bloggers to use video channels and other unique opportunities to promote not only themselves but also their posts in completely new and exciting ways. Everyone and anyone who is looking for an all new blogging platform should get started with video blogging right now while it is still a good thing. When it comes to video blogging, there is no real thing as getting in too late, so if you’re not already V-blogging or video blogging, now is your chance to get involved. There are some challenges to contend with when it comes to creating your own video blog, however, so keep reading.

A lot of people do not feel comfortable presenting themselves in front of a video camera or in front of a crowd. The mere idea of having millions of people see them from around the world can be a major turn off. Video blogging should be seen as a great opportunity to connect with other people rather than as some frightening or overwhelming affair. By presenting yourself and talking in front of a camera, you may actually find a publishing method that is less formal and less daunting while still creating a powerful message. Besides, in most cases you will be in charge of and control of everything and its great when you are in charge of getting your message out.

Hosting videos can also be looked at as something of a challenge as well, however. Videos can easily consume a significant amount of bandwidth, so you are going to want to make sure that you have the right amount of bandwidth, as well as the financial stability to pay the bills associated with hosting your video content. Most brand new video bloggers can use video networking websites such as YouTube in order to have their videos hosted for free, which allows them to save a significant amount in operating costs without having to deal with any other technical challenges along the way.

The best way to really get started when it comes to video blogging or vlogging, is to see what the “best” at it are doing, and emulate them. Many top bloggers put videos not only on sites like YouTube but also their own individual blogs as well. Watch these videos and you should get decent background for your own video, as well as some pointers on how you can better communicate with your “reader base”. The more effectively that you can communicate to your audience, the more your audience will respond to you and the video blog entries that you post. Video blogging does not have to be complicated in any sense of the word, as long as you can handle speaking and presenting and sharing those videos with the world.

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Originally posted 2009-02-16 05:10:09. Republished by Blog Post Promoter

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Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some of the challenges that corporate bloggers are facing.

- Many do not receive the traffic numbers they desire.

There are not massive increases in the number of viewers on the web, and there are only so many hours available in the day to read blogs. While there are millions of blogs out there, only a few are able to rise to the top and really stand out.

- Blogs often require more time than the bloggers initially realize.

Blogging’s biggest concern is not actually money, but rather is time. When it comes to executives, the cost per hour can radically increase. Blogging is costly when it comes to time, and managing a corporate blog can easily take up 1-2 hours a day if not more of an important executive’s time if there is no social media manager in place.

- Being conversational is not always natural.

Traditional marketing is not quite the same as having a conversation at the corner coffee shop, so many writers who work on corporate blogs have trouble being conversational because they are more used to “carpet bombing” marketing rather than social media marketing.

- Blogs are not marketing campaigns, per say, so there is no ending date.

Bad blogs can easily whimper along for a long time, without anyone knowing when to call it quits. The same can go just as easily for great blogs, however. At what point is a blog supposed to stop?

- Some corporate blogs have legal issues and other hang ups.

The legal facet of your business may have trouble with the two way dialogue that is created, allowing objective content and negative content to exist within your blog. How do we react when our dirty laundry is aired in our blog, or when our readers post content or questions that we are not ready to handle? How open and honest should we allow our blog to be?

- Employee blogs do not necessarily represent the brand.

Just because your employees are working for your company, it does not mean they have the best interest of the brand at heart. Good employees are not necessarily good bloggers. Who do you really want to represent your blog? Some employees may inadvertently cast your brand in the completely wrong light.

- Success is difficult to measure.

Marketers can measure the success of their campaigns through registrations and visits, but with blogs, success is much more difficult to measure. The problem with blogs is that the social success can have different forms, including trackbacks, comments and other forms of conversation. Without raw numbers, how does anyone know whether or not success has been reached?

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Originally posted 2008-12-26 05:42:40. Republished by Blog Post Promoter

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