If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well.

The book starts off with the author talking about how he was once pretty skeptical about the benefits of corporate blogging. However, his journey led him to believe that this is an incredibly effective means of communication. He then begins to lay the framework for anyone to start their own blog. We appreciated the brief history of blogging, but it did feel a bit like filler. However, for those that are completely new to the concept, this chapter will be pretty informative.

The chapters are very brief and easy to read. He makes his points well and doesn’t get too into any one point. It moves right along and covers the basics, or anything that a busy site owner will need to grasp to get started. We liked the fact that he spent a lot of time discussing the aspects of building a blog the right way and appreciated the section on blog hosting options. Again, for those completely new to blogging, this is essential information.

The chapters on blogging etiquette and how to write a great blog should be read more than once. They offer some really great tips that should not be ignored. Again, they are brief, but the author does a great job of getting his points across without skimming over the subject. The chapter on the relationship between your blog and your site is also very informative and covers all of the important points that you will need to know.

Our favorite chapter however was on the legalities of blogging. So few actually cover these points and they are vital if you are planning a blog. From the decency code to questions on what you should and should not cover, this chapter is worth its weight in gold.

He wraps up the book with some great case studies that show the power of corporate blogging in action.

Overall, we really appreciated the author’s style and the way that he got his points across. This was an easy read and it did a great job of really breaking down not only the way to get blogging but why it is so important. It’s a great inspirational book that will most likely inspire readers to try their own hand at blogging and that is what it is also about. Blogging is an incredible medium and has much to offer, and this book did a great job of explaining how to make it work for you. We highly recommend this book to any company owner, and to those that may already have their own blog. You’ll undoubtedly pick up some great tips within.

Originally posted 2008-08-29 05:48:11. Republished by Blog Post Promoter

• Professional Blogging Roundup: The Early Veteran's Day Edition We hope you enjoy this latest edition of the Professional Corporate Blogging Roundup. We endeavor to bring new and helpful links to your attention by highlighting them. Here are some links we thought were worthwhile from the past week: Corporate Affiliate Product Reviews presents Blogging for Internet Marketers: How to......
• Review of: Brute Force RSS (An RSS Blasting Service) Brute Force SEO has long been a popular solution for businesses and individuals looking to create a more efficient web presence online. Taking things one step further, Brute force RSS, an RSS blasting service, is creating this same type of improved web presence, but this time focusing on corporate blogs......
• What Does a Corporate Blog Say About You? When you have a corporate blog, it is important to realize that it will be saying a lot about you. Whether or not it’s projecting a good image of your company is entirely up to you. Here are some tips to make sure that your blog says all the right......
• Ten Tips for Better Corporate Blog Traffic pt 1 Unless you went out and purchased an already established blogs, the chances are that you just recently launched your blog with only a single loyal reader, your own self. Maybe you received a few hits a couple of days later when you began to tell the people you knew about......
• Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers By Robert Scoble and Shel Israel Mention the names Robert Scoble or Shel Israel in the blogosphere and you’ll get a pretty instant reaction. Both are well known and while they have their share of detractors, both are well respected in their own rights. Putting the two of them together on this book project was genius......

• Book Review and Giveaway; Following The Goods: Financial Management for the Young and Ambitious /caption] For those skimmers out there, scroll down for the giveaway Following the Goods is a book written by a 28 year old Canadian, Adam Goodman and it was just published earlier this year. He sent me a copy for review here on my blog and it arrived this past......
• Creating and Hosting Blog Carnivals When it is done properly, creating and organizing your own Blog Carnival is a practice that can be truly rewarding. This is especially true if you are trying to increase your blogging experience, and by proxy, your traffic. The Blog Carnival is one of the finest innovations in the blogosphere......
• The Everything Guide To Writing Children's Books: From Cultivating an Idea to Finding the Right Publisher All You Need to Launch a Successful Career (Everything Series) (Paperback) Surefire techniques to help you top the bestseller list! Whether you?re already published or just an aspiring writer with a dream, the children?s book publishing industry can be one of the toughest to crack. The Everything® Guide to Writing Children?s Books is the perfect handbook if you?re looking to......
• Book Review: Biography of the Dollar In keeping with the trend of have a short title followed by a longer title, the full cover of this book reads: Biography of the Dollar: How the mighty buck conquered the world and why it's under siege.  Of note, I love this cover. The author of this biography is......
• Get into Bed with Jill Mansell (Author Interview) Keira: How did the ideas for An Offer You Can't Refuse and Miranda's Big Mistake come to you? Jill: With Offer, I was very keen to write about a sparky bookshop manageress who loves books, and my readers seem to have appreciated this - mainly because they're readers too!......

There are plenty of different books out there that are basic instructionals when it comes to corporate blogging, but it can be hard to find a book that goes a bit further. If you already have the basics down, it is quite frustrating to find information that will help you take your efforts to the next level. Whether you are interested in expanding your blog to include podcasting, or you just want some tips on how to get more out of your corporate blog, this latest book from Ted Dempolous has quite a bit to offer.

The first part is largely an introduction on blogging, but it does have some very interesting pointers on picking out the right blog platform and handling the day-to-day activities on your corporate blog. Although it is understandable that the author had to include some basics, we would have liked to have seen a little less focus on this, since the main audience for this book appears to be those that are already semi well versed in blogging.

Part two is where the book starts to get very interesting and much more helpful. This section includes various different uses for corporate blogs, beyond the typical “reach out to your customer” angle. We very much enjoyed the section on how to use your blog as a sales research tool as well as the section on local business blogs. Overall, this is an incredibly useful selection of tips and advice and is perfect for the business blogger that is looking to get more out of their current efforts.

The interesting concept with this book is that it contains actual case studies and comments from real business bloggers that have already made their mistakes, learned from them and implemented solutions. Common problems are addressed and handled in such a way that anyone can read this book and find out what they should not be doing and what they need to start doing with their corporate blog.

Parts 4 and 5 deal with making money on your blog as well as how to start promoting it. The chapter on blog evangelizing is simply fantastic and should be read by any corporate blogger that is looking to build up an audience. Part 6 will be of interest to those that are intrigued by the concept of podcasting and need to know more about how it works. Once again, the tips here will easily get you started off on the right path and give you the right expectations about what kind of success you can expect with a podcast.

That is probably this book’s strongest selling point – real world advice. There are no pie in the sky promises here, and it’s like a refreshing jolt of cold water. This is the ideal book for both beginners that are not quite sure of what they are getting into and established bloggers that need to get back on the right track to reach their blogging goals. We highly recommend this book to both.

Originally posted 2008-10-27 05:39:08. Republished by Blog Post Promoter

• Corporate Blog Security Issues If you are planning on starting your own corporate blog or executive blog, or if you already have a corporate blog that you are writing in, then one of your greatest concerns should be corporate blog security issues. There are a variety of different corporate blogging security issues that you......
• Blogging Heroes - Interviews with 30 of the World's Top Bloggers by Michael A. Banks Among more than 102,000,000 blogs that are currently on the internet, there are only a small, select few that manage to stand out as ground breaking, successful or influential against the backdrop of so many others. This book focuses on thirty blogging heroes, touching on everything from parenting to the......
• Absolutely Everything Corporate Blogging By Debbie Weil This book claims to be the definitive guide to corporate blogging, so we were pretty interested to see what it had to offer. Right off the bat, the forward, which was written by Bob Lutz of GM (a corporate blogger) got our attention. It’s always nice to see books written......
• 7 Reader Friendly Corporate Blogs Tips You want your blog to be engaging, but that may not always be easy. Here are some great tips on how to keep your corporate blog reader friendly. 1. Pick your design well. One of the biggest problems for corporate blogs is design. You can need to make sure that......
• The Secret Power of Blogging By Bruce Brown If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own......

• Book Review - Crashing the Gate This week's book review is a great one and for anyone interested in progressive politics it is worth a read (or 2). I just finished Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics by Jerome Armstrong and Markos Moulitsas Zuniga. This has got to be one of......
• DNF Review: Ash by Malinda Lo by First Mate Keira, guest reviewer Title: Ash Author: Malinda Lo Format: Hardcover Pages: 272 pages Grade Reading level: 8th Grade and up Summary: Life for Ash is not very pleasant. First her mother dies, then her father remarries, then her father dies, and now her stepmother has forced......
• Is Your Twitter Account More Important than Your Blog? That’s a loaded question and the answer depends entirely on your point of view when it comes to Live Feed and RSS. You can make a case for either side and believe me I have. Here’s what I came up with… 5 Arguments for Live Feed and Twitter: There......
• Book Review: Survival of the Sickest I spent Sunday evening browsing books at Barnes and Nobles. I picked up The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New because of the rave reviews I'd read, but while I was there I glanced at a book on display called......
• Book Review: Backpacker's Start Up By Doug Werner If you have ever dreamt about going on a hiking vacation, or you already enjoy this sport, it's important to stay on top of the latest news and to learn valuable new techniques that can make your trips safer and more enjoyable. There aren't many books that come out that......