Corporate blogging is not the kind of thing that comes easily and generates immediate success. When it come to social media efforts like blogging, there are upsides and downsides and both must be addressed in order to adequately prepare for a new project like a corporate blog. Here are some of the challenges that corporate bloggers are facing.
- Many do not receive the traffic numbers they desire.
There are not massive increases in the number of viewers on the web, and there are only so many hours available in the day to read blogs. While there are millions of blogs out there, only a few are able to rise to the top and really stand out.
- Blogs often require more time than the bloggers initially realize.
Blogging’s biggest concern is not actually money, but rather is time. When it comes to executives, the cost per hour can radically increase. Blogging is costly when it comes to time, and managing a corporate blog can easily take up 1-2 hours a day if not more of an important executive’s time if there is no social media manager in place.
- Being conversational is not always natural.
Traditional marketing is not quite the same as having a conversation at the corner coffee shop, so many writers who work on corporate blogs have trouble being conversational because they are more used to “carpet bombing” marketing rather than social media marketing.
- Blogs are not marketing campaigns, per say, so there is no ending date.
Bad blogs can easily whimper along for a long time, without anyone knowing when to call it quits. The same can go just as easily for great blogs, however. At what point is a blog supposed to stop?
- Some corporate blogs have legal issues and other hang ups.
The legal facet of your business may have trouble with the two way dialogue that is created, allowing objective content and negative content to exist within your blog. How do we react when our dirty laundry is aired in our blog, or when our readers post content or questions that we are not ready to handle? How open and honest should we allow our blog to be?
- Employee blogs do not necessarily represent the brand.
Just because your employees are working for your company, it does not mean they have the best interest of the brand at heart. Good employees are not necessarily good bloggers. Who do you really want to represent your blog? Some employees may inadvertently cast your brand in the completely wrong light.
- Success is difficult to measure.
Marketers can measure the success of their campaigns through registrations and visits, but with blogs, success is much more difficult to measure. The problem with blogs is that the social success can have different forms, including trackbacks, comments and other forms of conversation. Without raw numbers, how does anyone know whether or not success has been reached?
Photo Credits: 1
Originally posted 2008-12-26 05:42:40. Republished by Blog Post Promoter
Related Posts -
Blogging Advice for Small Business Are you a small business owner, and looking to generate more business through an online internet presence? If you have been considering putting together a blog for your business, the blogging advice detailed below is intended especially for you. Q: What should I be writing blog entries about? A: This...... -
How to Gauge Web Traffic to Your Corporate Blog There are actually a couple of different ways that you can effectively gauge traffic to your corporate blog, each giving different answers and filling in a slightly larger piece of the puzzle. If you are writing in a corporate blog and you want to get a good feel for how...... -
How do Backlinks Help Your Corporate Blog? Most people understand the basics when it comes to blogging or corporate blogging, but unless you have been trained in SEO, you probably do not understand what goes on behind the scenes. For example, are you aware of how backlinks are vital to the success of your corporate blog? If...... -
Is Corporate Blogging Worth The Effort? Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of...... -
Sunday Roundup: Corporate Blogging, Web Traffic and SEO Tips Welcome to another edition of Buildify's roundup. We have more for you on best blogging practices, blogging tips, corporate blogging, gaining reader traffic and more. We hope you enjoy this little guide into a corner of the blogosphere. Tell us what you think or would like to see by leaving......
Related Websites -
Keep Readers Coming Back to Your Blog If you have a blog, you want to keep readers coming back. You can attract readers in a variety of ways, but keeping them is a little harder. You may end up high in the search engines for tons of keywords and pull in tons of unique page views. But...... -
Using Article Marketing for a Blog One of the most popular things on the Internet today is blogging. In fact, if you notice the trends over the past few years, bloggers have gotten a bit of notoriety and attention even in the news. Bloggers are becoming quite an influential group in the news category and for...... -
Ways to Improve Blog Traffic There are actually an endless number of different ways that you can improve blog traffic if you know what to do and how to do it. Here are some tips to improve blog traffic by making improvements to your blog. Improve Blog Tip #1 â Improve your content quality and...... -
Gaining Easy Blog Traffic Do you want to spend every day smashing the previous day's traffic record? There is no reason why you cannot achieve this, but it is going to take some work. Write and publish a new post every day. New content is vitally important. It makes search engines come to your...... - How To Generate Free Web Traffic Do you know the most effective way to generate free web traffic? Here we are going to provide you with some proven tactics you need to know and use for generating free web traffic in the following article. Lets get started. If you don't have an advertising budget or prefer......
