Every week, new corporate blogs spring into existence, but many are doomed to fail from the start. How can you be assured that your blog is going to be a success? Follow in the footsteps of the leaders and learn from their mistakes! There are three main secrets to successful corporate blogging, that any business owner can implement. They are easy to follow and you’ll be able to start seeing the benefits right away.

1. Be Original.

This can be broken down into three main sub categories: Design, Content and Promotion. Let’s look at the first one, design. There are thousands upon thousands of free themes out there for most blogging platforms. That doesn’t mean that you should be using one. When you’re running a corporate blog, you don’t want to have the same theme as some crazy teenager that’s a little bit emo and a whole lot desperate. It gives the wrong impression. Spend the money to have a theme designed for you that is original.

Next, let’s look at content. Sure, it’s easy to lift content or use snippets of other articles that have already been published. But why would anyone want to read that? You’ve got to put yourself in your reader’s shoes. You may be busy and a blog post may be the last thing on your mind, but you’ve got to take that time to write an original post. It will pay off. Lastly, promotion. You’ve got to find an original way to get your site noticed. This means using social networking, PPC ads and having a great campaign that will get the attention of readers.

2. Be Prolific.

The best blogs are the ones that publish every day, and in many cases, more than once a day. Frequent publishing has many benefits. First, you’re giving your readers an excuse to come back more than once and to visit every single day. Second, you’re building more opportunities for search engine indexing. The best corporate bloggers take the time to really knuckle down and commit to producing lots of original content every single day. It does pay off.

3. Be social.

Today’s online world is social and if you’re not taking part, you’re missing out. Encourage comments on your blog, talk to your readers, not at them. There are many little ways that you can be social on your blog. We’re not saying drop that veneer of professionalism, but you’ve got to find a way to reach out to them. Remember their names, use social networking sites, leave comments on other blogs. These are just a few ways that you can be social and increase your readership.

If you’re not comfortable commenting on another blog, mention one of their more interesting posts. Chances are they’ll be thankful for the publicity and they’ll return the favor. This is an easy way to build up your blog’s readership and make some great contacts in the blogging world. Corporate blogging is a great tool, especially when it is utilized the right way.

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Originally posted 2008-09-01 05:04:21. Republished by Blog Post Promoter

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In part one of this series we discussed a post made by Matt Cutts on corporate blogging. We went over the first point he made in his post, regarding leaving yourself wiggle room on deadlines. Now, let’s go over the second point, about how to handle yourself when dealing with or talking about a competitor. As Matt put it, never trash talk a competitor – but what does that really mean?

Most corporate bloggers are savvy enough to understand that trash talk has no place in a blog. Even if you are riding high on success and you have the world at your feet, there is no need to even mention your competitors. Trash talking them will actually end up hurting you more than them and once you leave a bad taste in your audience’s mouth, getting rid of it is nearly impossible. Let’s illustrate this point with a scenario.

Let’s say that Business Owner A has a corporate blog that gets a good deal of traffic and covers company news, as well as a few other topics. On Monday, Business Owner B decides to start an ad campaign that will directly effect the revenue of Business Owner A. The first reaction for many is to lash out and belittle the efforts of Business Owner B.

So, that’s exactly what Business Owner A does. They devote several posts of their blog to trashing B, and their product or service. Instead of getting the attention away from B’s ad campaign, all that A has managed to accomplish is giving them more traffic from readers that want to see what all of the fuss is about.

The second effect is that Business Owner A now seems a bit whiny and definitely unprofessional. Competing ad campaigns are common and their readers are savvy enough to figure out that the posts are being fueled largely by sour grapes. The overall image of Business Owner A has now been tarnished, and readers leave the blog as a result.

Now, instead of circumventing the ad campaign launched by Business Owner B, all that A has managed to do was to hand them new visitors on a platter. They managed to hurt their own business and will forever be remembered as poor sports. All of this could have been avoided by simply never mentioning Business Owner B in the first place.

No matter if a competitor is trashing you, dragging your company through the mud, or competing aggressively against you – never trash them in the public eye. The only one that will end up wearing egg on their faces is you. Remember to take the High Road, no matter what – and you’ll end up reaping the benefits. Readers are not stupid, and they do understand more about your business than you think they do.

Don’t give your readers the chance to see you in a bad light. Remember that professionalism is key if you want to establish yourself as an authority. Whining, complaining and trash talk have no place on your corporate blog.

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Originally posted 2008-11-17 05:24:55. Republished by Blog Post Promoter

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