If you plan on writing a blog and using it for any purpose other than your own, then you absolutely need to be willing to find ways to effectively publicize it. Some people will tell you that all you need to do is write in your blog and then the traffic will magically arrive, but this is untrue. If nobody knows about their blog, how will they know how to find you?

1 – The first step in learning how to publicize your corporate blog is perhaps the simplest:

You need to simply be willing to talk about your blog, telling everyone you know about it. You shouldn’t randomly tell people you don’t know, but if you share your blog with your friends, family members, co-workers and colleagues, you will already be building a strong readership that will only grow with time.

2 – Use your e-mail signature to tell even more people about your blog.

Your e-mail signature is a small block of text that is automatically appended to the e-mail messages that you send. You can include information about your blog in your e-mail signature and then everyone who receives an e-mail from you will also receive a blog link. Experiment with different types of text and see what changes your traffic numbers and what doesn’t.

3 – Create links from your website.

If you have a website that you are trying to “push” through your blog, then strive not to let it be hard to find. Link prominently from your website to your blog, and from your blog to your website. You should have a link from your website directly to the main page of your blog, and when you reference your company in your blog, you should link back to your website. It should never be difficult to find one or the other, otherwise your readers will give up and move on.

4 – List your blog in every place that you list or advertise your website.

This means online materials and offline materials as well. Put your blog on your letterheads, your business cards, your advertisements, direct mail marketing efforts and even your fax header page. The more you list your blog in your marketing, advertising and communicating materials, the more exposure your blog will get. It really does not get any simpler than this.

5 – Enter into carnivals, which are an excellent way to publicize your corporate blog.

These are best of lists that feature posts on a certain topic, and they have an excellent viral marketing aspect that makes this method of blogging and marketing through your blog extremely important. If you want one single blog post to work real wonders when it comes to advertising your blog, then it is essential that you seek out blog carnivals that you can participate in.

Photo Credits: Duncan Rawlinson

Originally posted 2009-02-24 05:43:52. Republished by Blog Post Promoter

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Are you ready to make blogging work for your business? If you already know the benefits associated with corporate blogging, then the next step is to put these concepts to work by creating your own corporate blog and sharing your company with the world. This is part 3 in a short series on tips for making blogging work for you.

12 – Listen to what people are saying when they talk about you.

There are a wide variety of different tools that you can use in order to monitor the conversation. One of the most popular ones is to set up a Google Alert with your name, along with another for the name of your blog, and other alerts for topics that are important to you. Google will send you an e-mail any time one of your key terms is mentioned online.

13 – Find new ways to publicize your blog to your entire network.

Print the URL of your blog on your business cards; include it in your e-mail signature, post it on your LinkedIn account, mention it in your Facebook account, Twitter it, and find plenty of other ways to get the word out about your blog. The more you most your blog URL on the internet, the more likely you will be to have it seen.

14 – Install Analytic Software, allowing you to track your traffic and where it is coming from.

One of the most popular options is Google Analytics, which can be found at http://www.google.com/Analytics for free. Another excellent tool worth considering is Quantcast, which is especially useful when you are selling advertising on your site and want to be able to define your audience, measuring your site capabilities based on your traffic.

15 – Create content that is both useful and timely for your blog.

This is well worth mentioning, because content is what fuels a blog and keeps readers coming back to it for more. You also need to consider the search engine optimization value for your blog and its content. Your blog content should be search engine optimized in order for you to get the most out of your blog.

16 – Use audio, video, photos and other rich media to bring your blog to life.

Different people respond to different types of media in different ways. Create a blog radio show, or host a show with topics relating to your industry and pepper your blog with these media pieces in addition to your normal blog topics. Podcasts are another excellent way to get the most out of your corporate blog, giving your readers other forms of media to take advantage of.

17 – Make it easy for your readers to get in contact with you.

Give your readers numerous means of contacting you, including an e-mail address, a phone number, the location of your office, and anything else that will allow your readers to find you.

There are plenty of other ways to get the most out of your corporate blog, but these seventeen tips provide an excellent jumping off point to build your blog from.

Photo Credits: 1

Originally posted 2009-01-21 05:17:49. Republished by Blog Post Promoter

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Now that you have your blog set up, and you’re beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to comment? Just like with any website that you may own, promotion is vital if you want to start bringing in ideal traffic numbers. Here are sixteen ways that you can drive traffic to your blog starting right now.

1- Set up a subscription form with Bloglet on your blog so that you can invite everyone in your local network to subscribe including family members, friends, clients, colleagues, business partners and other associates to your blog.

2- Read and comment on other relevant blogs that exist within your target niche. Avoid simple, mundane comments like “Nice blog” or “Good post”, and write intelligent, relevant and useful comments instead, providing a link to your blog in your signature.

3- Use Ping-o-Matic to ping relevant blogging directories, and do this every time you publish anything to your blog. Also submit your blog to the traditional search engines, using a service like Submit Fire.
Then submit your blog to relevant blogging directories. One of the most comprehensive directory lists available can be found here: http://www.masternewmedia.org/rss/top55/

4- Add a link to your blog site in the signature file for your primary e-mail address. Additionally, include a link to your blog as a part of all outgoing correspondence including e-mail, auto responder sequences, sales letters, reports, white papers and so on.

5- If you publish a newsletter in addition to your blog, make sure that every issue features a link back to your blog.

6- Print your blog address on flyers, brochures and business cards.

7- Make sure that you have an RSS feed URL that people can subscribe to for instant access to your blog content.

8- Post often in order to continue attracting subscribers, giving them a reason not only to come back but also to refer you to other people in their nehttp://www.buildify.com/wp-admin/post.php?action=edit&post=546&message=4tworks. You should make sure to include links to other blogs, websites and articles in your posts as well.

9- Make a commitment to posting in your blog every day. All it takes is about ten minutes a day, but you can increase your traffic significantly by attracting the attention of search engine spiders.

10- Use Trackback links any time you quote another blog or refer to another blog in your blog. This will send a message to another server, letting them know that you referenced their post in yours.

11- Set up a MyYahoo.com feed so that Yahoo will continually spider your site.

Photo Credits: 1

Originally posted 2009-01-05 05:22:15. Republished by Blog Post Promoter

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