If you have been thinking about jumping into the world of corporate blogging, but you’re not really sure if it’s right for you, this book may push you off the fence. This book does a fantastic job of explaining everything you could ever need to know about running your own blog, and running it well.

The book starts off with the author talking about how he was once pretty skeptical about the benefits of corporate blogging. However, his journey led him to believe that this is an incredibly effective means of communication. He then begins to lay the framework for anyone to start their own blog. We appreciated the brief history of blogging, but it did feel a bit like filler. However, for those that are completely new to the concept, this chapter will be pretty informative.

The chapters are very brief and easy to read. He makes his points well and doesn’t get too into any one point. It moves right along and covers the basics, or anything that a busy site owner will need to grasp to get started. We liked the fact that he spent a lot of time discussing the aspects of building a blog the right way and appreciated the section on blog hosting options. Again, for those completely new to blogging, this is essential information.

The chapters on blogging etiquette and how to write a great blog should be read more than once. They offer some really great tips that should not be ignored. Again, they are brief, but the author does a great job of getting his points across without skimming over the subject. The chapter on the relationship between your blog and your site is also very informative and covers all of the important points that you will need to know.

Our favorite chapter however was on the legalities of blogging. So few actually cover these points and they are vital if you are planning a blog. From the decency code to questions on what you should and should not cover, this chapter is worth its weight in gold.

He wraps up the book with some great case studies that show the power of corporate blogging in action.

Overall, we really appreciated the author’s style and the way that he got his points across. This was an easy read and it did a great job of really breaking down not only the way to get blogging but why it is so important. It’s a great inspirational book that will most likely inspire readers to try their own hand at blogging and that is what it is also about. Blogging is an incredible medium and has much to offer, and this book did a great job of explaining how to make it work for you. We highly recommend this book to any company owner, and to those that may already have their own blog. You’ll undoubtedly pick up some great tips within.

Originally posted 2008-08-29 05:48:11. Republished by Blog Post Promoter

• Blogging Heroes - Interviews with 30 of the World's Top Bloggers by Michael A. Banks Among more than 102,000,000 blogs that are currently on the internet, there are only a small, select few that manage to stand out as ground breaking, successful or influential against the backdrop of so many others. This book focuses on thirty blogging heroes, touching on everything from parenting to the......
• Professional Blogging Roundup: On RSS Feeds, PR, Writing Tips, and More Happy belated Thanksgiving. Did everyone enjoy their four day weekend? I know I did. The turkey was great. Here we are again with another edition of the roundup; lots of interesting things to read and think about! Corporate For some thoughts On Blogging, College Mogul, Drupal, and Acquia check out......
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If you are completely new to blogging for small businesses, this is the book to read. While there are quite a few books dedicated to this subject, few are this easy to read, or this informative. We weren’t quite sure what to expect from this book, but we ended up being pleasantly surprised. Before we begin our review, it is important to note that this book is designed for the complete rank blogging amateur. If you are already well versed in the basics of blogging, there are a few things to learn, but it is really intended for those that need start up assistance and a push in the right direction.

Wibbels is well known for his EasyBakeBlog site where he teaches visitors how to easily set up their own blog. Much of this same advice made its way into this book and it is truly designed for thos that have absolutely no experience with HTML or the technical side of setting up a blog. He starts up with a brief history of blogs, and covers some very important terminology.

The reader can learn about trackbacks, an area which often confuses even the most intrepid bloggers. Also covered in this section are how to find blogs to read, how a blog is typically formatted as well as some basic tips on getting started. The ball gets rolling a little faster by Part Two when he shifts gears and starts to take a look at how blogging effects businesses.

We highly recommend reading part two very carefully, since there is a lot of insight here. Everything related to business blogging, making money and using your corporate blog effectively is covered in this section and anyone can learn a lot. We appreciated that the author continued to use his friendly prose in this section, making it a lot less threatening for newcomers.

Part Four is a little more advanced and goes into how to pick your blogging platform, how to handle posting and a lot of the technical issues that first time bloggers face. Our main issue with this section is that the author focused so heavily on TypePad as being the best solution. Given that WordPress has easily overtaken TypePad, readers may want to consider finding their best platform on their own.

TypePad certainly has its benefits, but for beginners, we definitely recommend WordPress first and foremost. Part Five of the book covers some specific TypePad promotional techniques, as well as general techniques that can be used to increase readership, handle RSS feeds and things like podcasting.

Overall, this was an engaging read that is well suited to beginners. We would have liked to have seen a few more platforms discussed and a little less reliance on TypePad. It ends up dating the book and making the content much less evergreen. That said, we still recommend this book to those that need a firm foundation in the basics of blogging, and learning how a corporate blog can benefit your business.

Originally posted 2008-09-26 05:35:02. Republished by Blog Post Promoter

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