As corporate blogging becomes more popular, many companies are wondering if this is something that is right for them. There are many benefits that can be achieved by having a corporate blog, such as increased sales, better brand recognition and SEO, but none are as important as creating that personal link with your readers. A corporate blog is a tool that can be used to really create a relationship with readers, which can result in an increase of the other three points mentioned above.

To create that personal link there are a few techniques that should be used, as well as a few that should be avoided. In many cases, a fine balance is needed to accomplish your goals. For example, if you need your corporate blog to move a certain product, there is a way of selling it, without appearing overly commercial. Let’s look at a few ways that companies can create the personal touch with their blog.

First, the blogger needs to give at least their first name. A last name is not essential, but if you are a well known executive, this can be a good thing to add. No blogger should be anonymous, as this makes the corporate blog feel more like a promotional tool than a public service or outlet for information. In addition, it does help to have a picture of the blogger, since this does give the readers a face to go with the posts. This is is not necessary, but it is helpful.

Next, the blog should focus on providing information that is useful to readers. This point cannot be stressed enough. If a post is useful, readers are less likely to be offended if you are selling them something. Not all of your posts should be centered around “Buy our products.” You need to create a mix of personal posts, product announcements and news that is related to your industry.

The next point is vital – creating the right kind of relationship. When you first start blogging and you’re getting new readers that are interacting with you, it’s easy to let your guard down and let that level of professionalism slip. This should never happen on a corporate blog. If you need a personal outlet – create your own blog – but don’t bring your issues and opinions to your corporate blog.

This is your company’s public face – do you want it to be perceived as unprofessional and scatter brained? No! Each post should be written in a concise format that uses appropriate language and humor, without crossing the line. This is a balancing act that can be difficult at first.

We recommend using a blog management service that can assist you in finding that balance and avoiding the pitfalls that doom corporate blogs to failure. These are powerful tools, but you need to make sure that you are using them in the right way to avoid having a disaster on your hands that is hard to erase from the public’s mind.

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Originally posted 2008-06-27 05:37:17. Republished by Blog Post Promoter

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Right now, one of the best ways to reach out to your customer base and increase brand recognition is through the use of a corporate blog. However, many companies aren’t sure where they should start and how they can take advantage of this trend. Here are some tips that make corporate blogging easy for any size company.

1. Plan your blog’s path out in advance.

It’s not enough just to create a blog, throw up a few posts and hope it will work. You will need to come up with a clear plan on what you plan to talk about with your blog, how often you will post and a general list of topics that you want to cover. By taking care of this in advance, you’ll be able to avoid a lot of the common pitfalls that make corporate blogs fail.

2. Design your blog to match your corporate site.

This sounds like a given, but it is actually a very common error. If you’re working on branding, you need to create that factor of instant recognition. By integrating your blog’s design into your site design you will be able to easily create that recognition. Many companies try to get crazy with wild themes or simply fail to have any sort of visual link between their blogs and their sites. This is a mistake that can be easily avoided.

3. Use an RSS management system.

Most blogs will have an RSS feed that will allow readers to receive instant updates whenever you publish new content. There are numerous services out there, such as Feedburner, that take this to a whole new level, providing you with tracking, format management and many other features. You can use these statistics to help shape your blog by finding out which posts are the most popular, which ones don’t receive much traffic as well as your overall readership. Pageviews aren’t enough when you’re trying to see if your blog is successful. You need to have that extra information at your fingertips.

4. Use a platform that is conducive to easy and frequent blogging.

If you are using blogging software that is complicated chances are you won’t want to post on a frequent basis. Likewise, you don’t want to have to spend a lot of time training your blogger to use the system. Go with an application that allows a simple type and post action to make it easier.

5. You’ve got to promote your blog.

If you don’t spend the time promoting your new blog, you may as well not have one. Take the time to use social networking sites and other avenues to build your blog readership.

A blog management company can help you accomplish all of these tasks and many more. Busy company owners find that having this kind of help makes corporate blogging incredibly easy and more successful. You will be able to leverage their experience and expertise to create a stellar blog that gets read.

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Originally posted 2008-06-25 05:36:54. Republished by Blog Post Promoter

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If you’ve been hearing a lot about the corporate blogging trend and wondering how you can make it work for your company, there are specific reasons that having a blog is very important. It really is worth the extra effort that goes into the creation and management of the blog, and you will have a whole new means of reaching out to consumers. Let’s take a look at just a few reasons why most companies need to have a corporate blog.

1. Provide the public with a human face for your company.

Most consumers view corporate entities as faceless behemoths that don’t care about the little guy. One of the easiest ways to dispel this myth is to reach out to the public via a blog. Personable posts and interaction with the public go a long way towards building your brand and attaching an image that your company really does care. Just make sure that you always use this feature to your credit and not against your company. It is as vital to learn how NOT to blog as it is to learn how to blog.

2. Open up the horizon for new customers.

In today’s internet world, it is all about discoverability. Whether you are looking for local or global business, blogging is a powerful platform that can make this happen. Most of the time, the discovery process is organic, through searching and through social networking avenues. This means that you don’t have to do any extra work to achieve discoverability, beyond posting and the proper promotion of those posts.

3. Build a stronger brand.

The key to brand recognition is getting your brand out there in the public eye as often as possible. The old fashioned method of doing this was quite expensive and it was difficult for smaller companies to play on the same field as their larger competitors. The blogging trend has changed this completely and allows for companies of any size the ability to get their name out there every single day.

You can look at each post you make as getting one step closer to becoming a household name. Readers rely on bloggers like never before and this is an incredible opportunity that your company should be taking advantage of.

4. Increase overall visits to your site.

As your blog readership expands, you’ll find that your site traffic will increase as well. If you’re hosting your blog on your site, this is natural, but you’ll also notice that your regular pages are getting more attention. As your blog gets indexed by search engines, it will be much easier for new customers to find you and you will notice an increase in overall visits. These are targeted visits as well, which means that they are worth a lot more than the average ad campaign can bring in.

These are just four simple reasons that blogging can work for any company. To get help with your blog to make sure it is a success, consider working with a professional management company that already knows the ins and outs of successful corporate blogging.

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Originally posted 2008-08-11 05:22:29. Republished by Blog Post Promoter

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If you are looking to build up your company’s brand, one of the easiest ways to achieve this is through corporate blogging. There are numerous success stories out there about how a blog helped create a huge fan base for a company and helped them increase their sales and brand recognition. Let’s take apart these success stories to see how this technique can be used to help you build a strong brand that will be noticed and remembered.

1. The human approach.

Consumers have stronger reactions to brands when they feel an emotional attachment. For example, how many consumers automatically see the Hallmark logo and get sentimental. In addition, they also think of quality, since this is Hallmark’s signature. If you want to get the same results, adding that human touch will help build up an emotional attachment with your readers. By doing this, you’ll be creating a memorable brand with a human face and heart behind it. This is the key to building a strong brand.

2. More discoverability.

You can have the strongest branding concepts in the world, but if you’re not getting new visitors to your site, chances are you are shouting into the wind. If you want to stand out and get noticed, adding a corporate blog to your site increases your overall discoverability. The more posts you make, the better your chances are of getting noticed by search engines and as a result, getting noticed by the public.

3. Good controversy.

Not all controversy is bad, especially when you are standing up for a cause that the public can get behind. You can use your blog as a platform for creating good controversy and getting noticed. Your readers will be able to get behind your cause and you’ll notice that they will begin pulling for you. Your name will be associated with the “good fight” and your brand will become much stronger.

As a caveat, corporate blogs should always avoid bad controversy. This is the type of issue that can quickly spiral out of control online. The online community is tight knit and word travels quickly. Improper management of a blog can lead to bad controversy, especially if the poster is not experienced in handling hot button issues or steering comments into the right direction.

4. More visitors equals more chances to make your mark.

The main goal of building up a brand is to increase the amount of new customers and help them remember you. By having a blog that is published on a regular basis, you’re getting thousands of chances every day for building your brand and making a statement.

One of the best ways to ensure that you will get your branding goals accomplished is to hire a professional blog management company. They will be able to assist you in avoiding common pitfalls and using the blog to your company’s best advantage. These services are incredibly valuable, especially if you are not well versed in blogging.

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Originally posted 2008-07-25 05:02:27. Republished by Blog Post Promoter

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